Blogpost (Digital Marketing)

CHECKLIST FOR YOUR BLOG AND BLOG POSTS CRITERIA AREAS TO THINK ABOUT Blog look & Feel

 What does the look and feel of your blog communicate? What values does it represent? Does it portray a personality?

 Is it clean? Easy to read? Is it easy to navigate?  What kind of reader do you want to attract? Does this look and feel appeal to your target

reader?  Does the look and feel enhance user experience?

Headlines  Does your headline encourage people to stop and read further?

 Is the topic on-trend? Relevant?  Types of headlines that attract attention:

o Lists o Controversial topics o Poses a question o Challenges the reader o Humorous o Call to action o Catchy phrase

Images & audio visuals used

 Does your image capture your headline?  Is it powerful enough to get the reader to read further?  Is there additional audio visual / graphic or diagrammatic visuals you can add that enhance

reader engagement & experience?

Tone & Style of writing

 What style of writing connects with your target consumer?  What style of writing represents who you are?  Examples of styles:

o Humorous o Emotional o Passionate o Conversational / Relatable o Empathetic o Entertaining

Blog Construction

 Is you blog to the point? Have you edited it for clarity, and eliminated superfluous wording?  How have you structured the flow of your blog?

o Does your first paragraph/sentence elaborate or explain the headline? o Second, have you then built your case for or against the argument in your headline?

Have you provided alternative streams of thought? o Have you summarised your argument and recommendation in a conclusion?

Referencing  Have you ensured that you have supported your arguments with references, via

hyperlinks?

Conclusion  Have you developed a strong conclusion for your blog post?  Have you invited comment on your blog? Posed q question that readers can then

comment on?  Is there a call to action?

Final checks  Have you checked spellings & grammar on your blog?

 Have you checked hyperlinks?  Have you edited it down for comprehension & readability?  Have you ensured your blog can be found? Have you put in relevant hashtags?