Marketing V

Running head: MARKETING 1

MARKETING 5

CHECK-FILL-A MARKETING

Student’s name

Institution affiliation

Question 1

Knowing that Check-fill-A Company does serve exclusively poultry products and does not provide a wide selection of items, this necessitates that company to apply a pricing strategy that will help them in the process of ensuring that their product in this case is accepted in the market. In this case therefore, the best pricing strategy that would best suit the company is the market penetration pricing strategy. A big number of purchasers and a significant market share are gained as a result, albeit at the sacrifice of profitability. Because of the huge sales volume, expenses are reducing, allowing enterprises to lower their prices even more (Johnston, & Marshall, 2019). This is also the best pricing strategy that the company in this case would use because the company in itself is said to vary its price according to the economic progress that is currently there. This pricing strategy will therefore ensure that it does support the process of ensuring that when the customers do have enough cast they will go for items that are considered to be highly expensive and vice versa.

Question 2

There are different pricing tactics that are considered to be very effective in the process of stimulating sales that the company has. Some of the pricing tactics that the company in this case should seek to implement include the discounting price strategy (Nagle & Müller, 2017). Knowing that the product that Check-fill-A is selling is a unique one and has a very huge competition from other companies that do sell products that can be substituted by this, it is therefore important for the business to sell its products using a reduced price. In this case, this can be done either through direct-to-customer sales codes or coupons, in-store discounts or even the business choosing to adopt the store-wide markdowns.

Question 3

As discussed before, check-Fill- A is solely deals with chicken and poultry products and this includes waffle fries and scrambled burritos. With this knowledge therefore, it is important for the business in this case to identify the best distribution strategy that is relevant to these products. The best strategy in this case will therefore be intensive distribution. For the business to reach to as many people as possible and distributing its products to every potential customer as possible, the business should seek to obtain the biggest number of outlets available (Hosseinpour, 2018). This strategy is important in this case because, the main purpose of this is to reach the biggest portion of the market as possible.

Question 4

Check-fill-A in this case is a food business and therefore the interaction between the business and the customers is said to be immediate and effective. In this case therefore, the channels that check-fill-A Company uses to distribute its products to its customers is considered to be direct. There are no middlemen in the distribution process of the food commodities that the business distributed to its customers. The business in this case deals with its customers directly by offering them their preferred food in their different outlets across different locations in the country. This is specifically important and effective as it helps the business not only treat its customers in the best way possible but also this helps in maintaining the prices of the products that the business has.

Question 5

Understanding that technology has been increasingly been changing, the importance of assimilating the non-traditional methods of distribution is something that is very important and that check-fill-A business in this case would seek to use. Some of the non-traditional or rather e-channels that the company should use in this case would be using apps to allow the customers to order their favorite foods from their different locations. The use of the apps when it comes to distribution has already been applied by the company and this has been successful and has to some extent gained the company some competitive advantage which is in this case very important in the process of ensuring that the company performs better than its competitors.

References

Hosseinpour, A. (2018). The Analysis of Intensive Distribution Approach. Journal of System Management, 4(2), 67-78. http://sjsm.iaushiraz.ac.ir/article_539343.html

Johnston, M. W., & Marshall, G. W. (2019). Marketing Management. McGraw-Hill. 3 rd Edition. https://www.acetermpaper.com/wp-content/uploads/2021/04/eBook-PDF-Marketing-Management-3rd-Edition-by-Greg-Marshall.pdf

Nagle, T. T., & Müller, G. (2017). The strategy and tactics of pricing: A guide to growing more profitably. Routledge. https://www.taylorfrancis.com/books/mono/10.4324/9781315185309/strategy-tactics-pricing-thomas-nagle-georg-m%C3%BCller