Forms of global businesses
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MGMT8 | CH3
Chapter 8
Chapter 8 MGT 201
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Impact of Global Business
Multinational corporation: Owns businesses in two or more countries
Direct foreign investment: Company builds a new business or buys an existing business in a foreign country
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Trade Rules
Trade barriers: Government-imposed regulations that increase the cost and restrict the number of imported goods
Tariff: Direct tax on imported goods
Nontariff: Nontax methods of increasing the cost or reducing the volume of imported goods
Quota
Voluntary export restraints
Government import standard
Subsidies
Customs classification
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MGMT8 | CH3
Trade Agreements
General Agreement on Tariffs and Trade (GATT): Worldwide trade agreement
Reduces and eliminates tariffs
Limits government subsidies
Establishes protections for intellectual property
World Trade Organization (WTO): Deals with global rules of trade between nations
Ensures that trade flows as smoothly, predictably, and freely as possible
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Regional Trading Zones
Areas in which barriers on trade between countries are reduced or eliminated
Maastricht Treaty of Europe
North American Free Trade Agreement (NAFTA)
Dominican Republic-Central America Free Trade Agreement (CAFTA-DR)
Union of South American Nations (UNASUR)
Association of Southeast Asian Nations (ASEAN)
Asia-Pacific Economic Cooperation (APEC)
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MGMT8 | CH3
Global Consistency and Local Adaptation
Global consistency: Multinational company conducting business in different countries using the same rules, guidelines, policies, and procedures
Involves risk of using management procedures poorly suited to particular countries
Local adaptation: Modifying rules, guidelines, policies, and procedures to adapt to differences in foreign countries
Involves risk of losing the cost effectiveness and productivity
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Forms of Global Business
Exporting: Selling domestically produced products to customers in foreign countries
Cooperative contract
Agreement in which a foreign business owner pays a company a fee for the right to conduct that business in his or her country
Licensing: Agreement in which a domestic company receives royalty payments for allowing another company to produce the licensor’s product, sell its service, or use its brand name in a specified foreign market
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MGMT8 | CH3
Forms of Global Business
Franchising: Collection of networked firms in which the manufacturer licenses the entire business to another person or organization
Strategic alliances: Agreement in which companies combine key resources, costs, risks, technology, and people
Joint venture: Two existing companies collaborate to form a third, independent company
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MGMT8 | CH3
Forms of Global Business
Wholly owned affiliates
Foreign offices, facilities, and manufacturing plants that are 100 percent owned by the parent company
Global new ventures
New companies that are founded with an active global strategy and have sales, employees, and financing in different countries
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Finding the Best Business Climate
Attractive global business climate
Positions the company for easy access to growing markets
Effective but cost-efficient place to build an office or manufacturing facility
Minimizes the political risk to the company
Factors that determine the growth potential of foreign markets
Purchasing power
Foreign competitors
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Finding the Best Business Climate
Criteria for choosing an office location
Qualitative factors
Work force quality and company strategy
Quantitative factors
Tariff and nontariff barriers, exchange rates, transportation and labor costs
Global business requires firms to identify political uncertainty and policy uncertainty
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Becoming Aware of Cultural Differences
National culture: Set of shared values and beliefs
Affects the perceptions, decisions, and behavior of people from a particular country
Consistent cultural dimensions across countries
Power distance, individualism
Masculinity, uncertainty avoidance
Short-term versus long-term orientation
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Preparing for an International Assignment
Chances for a successful international assignment can be increased through:
Language and cross-cultural training
Consideration of spouse, family, and dual-career issues
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SUMMARY
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Global business is the buying and selling of goods and services by people from different countries
Free-trade agreements create new business opportunities, and intensify competition
Forms of global business include exporting, cooperative contracts, strategic alliances, wholly owned affiliates, and global new ventures
KEY TERMS
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Global business
Multinational corporation
Direct foreign investment
Trade barriers
Protectionism
Tariff
Nontariff barriers
Quota
Voluntary export restraints
Government import standard
Subsidies
Customs classification
General Agreement on Tariffs and Trade (GATT)
World Trade Organization (WTO)
KEY TERMS
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MGMT8 | CH3
Regional trading zones
Maastricht Treaty of Europe
North American Free Trade Agreement (NAFTA)
Dominican Republic- Central America Free Trade Agreement (CAFTA-DR)
Union of South American Nations (UNASUR)
Association of Southeast Asian Nations (ASEAN)
Asia-Pacific Economic Cooperation (APEC)
Global consistency
Local adaptation
Exporting
Cooperative contract
Licensing
Franchise
KEY TERMS
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MGMT8 | CH3
Strategic alliance
Joint venture
Wholly owned affiliates
Global new ventures
Purchasing power
Political uncertainty
Policy uncertainty
National culture
Expatriate
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MGMT8 | CH3