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Chapter9-ProofreadingExercise.pdf

Chapter 9 – Proofreading Exercise

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A critical process in technology management is measuring performance and

managing information. As noted by numerous authors and researchers, focusing on the

wrong areas can lead to actions that don’t help the organization

relize there strategic goals. This is one of the ways that a balanced

scorecard approach can prove beneficial, since it helps the firm identify the

proper measures by allaying them with the firms vision

and strategy. Specifically, performance measures should align with

the principal factors that determinate the success for that

particular firm.

It’s impotent to note that a firm could be meeting these

specific requirements and still not be in a position to acheive it’s

long-term goals. This problem can be addressed at least in part by

ensuring that the performance measures are used at the appropriate level

within the organization. If the organization ensures that there are goals for

each level of the organization, and appropriate measures that

correspond too these goals, than it stands a much better chance

of aligning its performance measures with it’s strategic intent. This means

that their should be goals and corresponding measures that are used at

the corprate level, the factory level (in the case of a firm in the

manufacturing industry) and the production line level.

As we can see, identifying the proper performance measures can be

difficult. That having ben said, so long as the firm uses the

proper criterion to select data and uses that data correctly it will

have a much better chance of finding and sustaining an competitive

advantage.