HP Strategies & Tactics
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Chapter8Presentation-DevelopingEffectivePresentationsre.pptDeveloping Effective Presentations*
Health Promotion Strategies & Tactics (COH430)
National University
* Bensley, R.J., & Brookins-Fisher, J. (2009). Community health education methods. Third edition. Boston: Jones and Bartlett Publishers, Inc.
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Chapter 8 Learning Objectives
1. Explain steps for conducting effective presentations
2. Identify tips and techniques for conducting effective presentations
3. Recognize and identify challenges that hinder effective presentations
Information Source: ©2008 Jones and Bartlett Publishers, LLC (www.jbpub.com)
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Chapter 8 Overview
Effective public speaking is dependent on a number of factors, including the effort that goes into the preparation of a presentation and the presenter’s speaking skills.
Effective preparation and delivery skills, however, can make the experience positive for the presenter and the audience.
Information Source: ©2008 Jones and Bartlett Publishers, LLC (www.jbpub.com)
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Chapter 8 Overview
Public speaking provides an opportunity to persuade, impress and sell others on concepts and ideas that directly affect individual and community health status.
Information Source: ©2008 Jones and Bartlett Publishers, LLC (www.jbpub.com)
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Developing Effective Presentations
Steps for Conducting Effective Presentations
- Prepare for the presentation
- Understand different presentation settings
- Characteristics of effective speakers
- Set the stage with the presentation opening
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Developing Effective Presentations
Steps for Conducting Effective Presentations
- Delivering the presentation
- Bring closure
- Respond to the audience
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Developing Effective Presentations
Steps for Conducting Effective Presentations
- Prepare for the presentation
- Know the audience, topic, and presentation expectations
- Gathering information prior to a presentation allows the speaker
- Better connections and impressions with their audiences
- Increased ability to adapt to meet the needs of the audience
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Developing Effective Presentations
Steps for Conducting Effective Presentations
- Understand different presentation settings
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| Characteristics | Examples | |
| Formal | Center around organized functions, dress should be conservative and neat, larger attendance (50–100 people) | Speaking to a Board of Health on a future health promotion idea |
| Semiformal | Does not exceed 40–50 people | Conducting employee in-services, facilitating behavioral workshop |
| Informal | Most relaxed atmosphere, less than 25 people | Department meeting, focus group |
Developing Effective Presentations
Steps for Conducting Effective Presentations
- Characteristics of effective speakers
Considerate
Genuine
Trustworthy
Enthusiastic
Humorous
Proficient in the subject
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Developing Effective Presentations
Steps for Conducting Effective Presentations
- Set the stage with the presentation opening
Humor
Stories
Pose questions
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Developing Effective Presentations
Steps for Conducting Effective Presentations
- Set the stage with the presentation opening
Introductions
Provide an opportunity to
Garner the interest of the audience
Set the tone for the rest of the presentation
Make a good first impression
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Developing Effective Presentations
Steps for Conducting Effective Presentations
- Delivering the presentation
Know the purpose and material
Be familiar with the content and the materials
Understand body language
7% of what an audience understands comes from the spoken words
93% comes from voice tone and pitch, facial expressions, and mannerisms
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Developing Effective Presentations
Steps for Conducting Effective Presentations
- Delivering the presentation
Non-verbal cues
Posture
Good posture conveys confidence and expertise
Eye contact
Lack of eye contact shows distrust, apprehension, nervousness, and a lack of confidence
Good eye contact connects the speaker with the audience at a personal level
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Developing Effective Presentations
Steps for Conducting Effective Presentations
- Delivering the presentation
Non-verbal cues
Body movement
Can create different degrees of intimacy, warmth, and friendliness
Facial expressions
Lifting eyebrows, grimacing, smiling
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Developing Effective Presentations
Steps for Conducting Effective Presentations
- Delivering the presentation
Verbal cues
Directly impact conclusions an audience makes about the speaker’s opinions and beliefs
Word accentuation
Emphasizing certain words
Pitch
Voice octave that fluctuates from low to high
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Developing Effective Presentations
Steps for Conducting Effective Presentations
- Delivering the presentation
Verbal cues
Tone
Patterns in which pitch is used
Pace
Acceleration or deceleration of the presentation
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Developing Effective Presentations
Steps for Conducting Effective Presentations
- Delivering the presentation
- Verbal cues
- Volume
- Should be raised and lowered
- According to where the presentation is taking place
- Use of words
- Includes choice of words and vocabulary
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Developing Effective Presentations
Steps for Conducting Effective Presentations
- Bring closure: Ending the presentation
This should be the shortest part of the entire presentation
Audience challenges
Can be used to motivate action from audience members
Reminders of past points
Refer to the opening question or story
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Developing Effective Presentations
Steps for Conducting Effective Presentations
- Bring closure: Ending the presentation
Call to action
Ask audience members to attempt the recommendations
Made in the presentation
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Developing Effective Presentations
Steps for Conducting Effective Presentations
- Respond to the audience
The question-and-answer period
Prepare an optional survey for audience input
Hand out any additional information
That supports your presentation
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Developing Effective Presentations
Tips and Techniques for Conducting
Effective Presentations
- Be attentive to common mistakes
Apologizing for out-of-date or boring material
Failing to start/end on time
- Reduce distracting mannerisms
Fidgeting with hair, clothes
Nuisance words like um, okay, like
- Prepare discussion guide
Include images
Be organized
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Developing Effective Presentations
Overcoming Challenges that Hinder
Effective Presentations
- Reduce presentation anxiety
Organize
Visualize
Practice
Breathe
Focus on relaxing
Release tension
Move
Eye contact
Technology malfunctions
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Developing Effective Presentations
Overcoming Challenges that Hinder
Effective Presentations
- Anticipate difficult audience members
Debater
The Poor Listener
The Expert
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Developing Effective Presentations
Overcoming Challenges that Hinder
Effective Presentations
- Anticipate difficult audience members
Debater
Attempts to prove to the audience that the speaker is less competent or knowledgeable than him/herself
What can we do?
- Validation: “I have never thought of it that way, thank you for sharing”
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Developing Effective Presentations
Overcoming Challenges that Hinder
Effective Presentations
- Anticipate difficult audience members
The Poor Listener
Fails to listen to the information and is easily distracted
What can we do?
- Provide a structured outline to follow presentation/take home
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Developing Effective Presentations
Overcoming Challenges that Hinder
Effective Presentations
- Anticipate difficult audience members
The Expert
Persons or groups who feel their level of expertise exceeds that of the speaker
What can we do?
- You sure fo know your information and I have found it very helpful. Can you sliently cirtique my information and we can meet up after the presentation to discuss?
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Developing Effective Presentations
Expected Outcomes
Audience enjoyed & learned from the presentation
Stayed in their seats
Had few side conversations
Made good eye contact
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