Chapter 8

Management Information Systems

Chapter 8 Assignment

Review Questions - give examples to support your answers

1. List and describe the five primary activities in a supply chain?

2. Why are customer relationships important to an organization? Do you agree that every business needs to focus on customers to survive in the information age?

3. How can a sales department use CRM to improve operations?

4. “The fly in the ointment is that typically only 20 percent of a firm’s customers are actually profitable. And many – often most – of a company’s profitable customers are not loyal”. Do you agree or disagree with this statement? Why?