mgmt490

P

lease

using

at least th

ree

sources and cite them if you use them

.

T

otal

question

s answer

should

be around 4 pages.

MGMT 490 (

Strategic Management Concepts

)

C

hapter 8

1.

When Walmart decided to incorporate grocery stores into some locations and created

¡°supercenters,¡± was this a business

-

level strategy of differentiation or a corporate strategy of

diversification? Why? Explain your answer.

3. Franchising is widely used in the casual dining and fast food industry, yet Starbucks is quite

successful with a large number of company

-

owned stores. In 2014 Starbucks had over 7,000

companyowned stores in the United States. How do you explain this dif

ference? Is Starbucks

bucking the trend of other food

-

service stores, or is something else going on?

Chapter 9

1. The chapter identifies three governing mechanisms for strategic alliances: non

-

equity,

equity, and joint venture. List the benefits and downsi

des for each of these mechanisms.

4. An alliance¡¯s purpose can affect which governance structure is optimal. Compare a

pharmaceutical R&D alliance with a prescription

-

drug marketing agreement, and recommend

a governing mechanism for each. Provide reasons f

or your selections.

Chapter 10

2. Professor Pankaj Ghemawat delivered a TED talk titled ¡°Actually, the World Isn¡¯t Flat.¡± Do

you agree with his assessment that the world is at most semi

-

globalized, and that we need

to be careful not to fall victim to ¡°glob

alony¡±? View the talk at:

www.ted.com/talks/pankaj_ghemawat_ actually_the_world_isn_t_flat?language=en.

4. ¡°Licensing patented technology to a foreign competitor is likely to reduce or eliminate the

firm¡¯s competitive advantage.¡± True or false? Write a par

agraph discussing this statement.

Please using at least three sources and cite them if you use them.

Total questions answer should be around 4 pages.

MGMT 490 (Strategic Management Concepts)

Chapter 8

1. When Walmart decided to incorporate grocery stores into some locations and created

“supercenters,” was this a business-level strategy of differentiation or a corporate strategy of

diversification? Why? Explain your answer.

3. Franchising is widely used in the casual dining and fast food industry, yet Starbucks is quite

successful with a large number of company-owned stores. In 2014 Starbucks had over 7,000

companyowned stores in the United States. How do you explain this difference? Is Starbucks

bucking the trend of other food-service stores, or is something else going on?

Chapter 9

1. The chapter identifies three governing mechanisms for strategic alliances: non-equity,

equity, and joint venture. List the benefits and downsides for each of these mechanisms.

4. An alliance’s purpose can affect which governance structure is optimal. Compare a

pharmaceutical R&D alliance with a prescription-drug marketing agreement, and recommend

a governing mechanism for each. Provide reasons for your selections.

Chapter 10

2. Professor Pankaj Ghemawat delivered a TED talk titled “Actually, the World Isn’t Flat.” Do

you agree with his assessment that the world is at most semi-globalized, and that we need

to be careful not to fall victim to “globalony”? View the talk at:

www.ted.com/talks/pankaj_ghemawat_ actually_the_world_isn_t_flat?language=en.

4. “Licensing patented technology to a foreign competitor is likely to reduce or eliminate the

firm’s competitive advantage.” True or false? Write a paragraph discussing this statement.