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COM 251 Communication, Information, and Society

Chapter 7: Mass Media Communication

MASS MEDIA COMMUNICATION

Mass Media Communication

In this presentation, we will discuss:

 What is Mass Media?

 What are the types of Mass Media?

 What is the role of Mass Media in Society?

What is Mass Media ?

All media technologies used for mass communications

Organisations which control these technologies

Types of Mass Media

Print (Newspapers/Magazines)

Recordings

Cinema

Radio

Television

Internet

Mobile phones

Power of Mass Media

Key role in political power

Shaping public perceptions on important issues

Shaping modern culture (belief, values, traditions)

Print Media

Paper and ink

Late 15th century

Newspapers, magazines,

classifieds, circulars, journals,

yellow pages, billboards,

posters, brochures, and

catalogues

Recordings

Use of storage media

Late 19th century

Gramophone records,

magnetic tapes, cassettes,

cartridges, CDs, DVDs

Cinema

Film: Story conveyed with moving images

Since around 1900

Cameras, animation, visual effects

Types of films

Comedy, Drama, Horror, Action,

Children's, Suspense/Thriller, Fantasy,

Crime, Romance, Science Fiction,

Documentary, Family, Mystery

Radio

One-way transmission over radio

waves intended to reach a wide

audience

Since around 1910

College, Commercial, Community,

International broadcasting, Music,

Pirate, Public

Television

Telecommunication medium for

transmitting and receiving moving

images (usually with sound)

Since about 1950

News, Movies, Situation comedy,

Sports events, Audience

participation, Talk/conversation,

Music, Reality-based show,

Devotional/religious

Internet

World Wide Web (since about 1990)

Websites (news, blogs, social networking, wiki) Forums/message board

Internet telephony (e.g. VoIP) Email, Instant messaging and chat

Streaming audio (podcasts, Internet radio) Streaming video (webcasts, podcasts, YouTube videos)

Mobile Phones

Make mobile telephone calls across a wide

geographic area

Since about 2000 (3G - mass media)

The first personal mass media

Permanently carried

Always on

Built-in payment mechanism

The most accurate audience measurement

Who are the biggest mass media players?

The world’s largest media

corporations

The dark side of mass media

FALSE or MISLEADING MEDIA • Fake news – intentional fabrication of factually incorrect information.

FALSE or MISLEADING MEDIA • Redistributing fake news – redistributing of fake news published by

other media outlet.

FALSE or MISLEADING MEDIA • Spin – intentional attempt to steer public attention from a current

relevant event or information.

FALSE or MISLEADING MEDIA • Disinformation – false or selective presentation of existing

information.

FALSE or MISLEADING MEDIA • Manipulation of facts – misleading interpretation of factually correct

information.

FALSE or MISLEADING MEDIA • Pseudoscience – presenting non-scientific or pseudoscientific claims

as scientific facts.

FALSE or MISLEADING MEDIA • Conspiracy theory – explicit or implicit claim of the existence of a

hidden malevolent plan, without presenting evidence for it.

FALSE or MISLEADING MEDIA

• Biased reporting – news coverage which advocates or openly favors one side in a dispute or a controversy; and/or portrays another side in a negative light without providing its perspective.

FALSE or MISLEADING MEDIA

• Censorship – relevant information intentionally unreported or removed after being published.

FALSE or MISLEADING MEDIA

• Clickbait – misleading and/or exaggerated media headlines or social media shares.

FALSE or MISLEADING MEDIA

• Hidden advertisement – promotional material presented as news.

FALSE or MISLEADING MEDIA

• Unverifiable – claims that can’t be verified, mainly due lack of cited or verifiable sources.

FALSE or MISLEADING MEDIA

• Satire – clearly declared satirical content which has the potential of being mistaken as genuine news, requiring clarification in such cases.

FALSE or MISLEADING MEDIA

• Error – incorrect information published as a result of an unintentional mistake.

WHAT TO KEEP

• We are all exposed to mass media.

• Mass media is a way to get informed, entertained, and persuaded.

• Mass media is one of the biggest business in the world.

• With great power comes great responsibility.

• It is important to know about the dark side of mass media.

• Mass media plays a role in our own perceptions of things.

Summary