DJI CASE STUDY

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Svend Hollensen, Global Marketing, 7e © Pearson Education Limited 2017

Figure 6.1 Barriers in the political/legal environment

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Svend Hollensen, Global Marketing, 7e © Pearson Education Limited 2017

Huawei is rapidly penetrating the Asian markets for smartphones

Source: Ivan Garcia/Shutterstock.com.

Exhibit 6.1 Huawei Technologies Corporation: the role of home government in the internationalization process

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Svend Hollensen, Global Marketing, 7e © Pearson Education Limited 2017

Figure 6.2 Three-step process of political risk analysis

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Svend Hollensen, Global Marketing, 7e © Pearson Education Limited 2017

Figure 6.3 Forms of economic integration in regional markets

Source: from Czinkota/Ronkainen. Global Marketing, 1e. © 1996 South-Western, a part of Cengage Learning, Inc. Reproduced by permission. www.cengage.com/permissions .

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Svend Hollensen, Global Marketing, 7e © Pearson Education Limited 2017

Table 6.1 Major trading blocs as of 1 January 2015 (figures are from 2014 – World Bank)

Source: based on World Bank (2015a).

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Svend Hollensen, Global Marketing, 7e © Pearson Education Limited 2017

Table 6.1 Major trading blocs as of 1 January 2015 (figures are from 2014 – World Bank) (Continued)

Source: based on World Bank (2015a).

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Svend Hollensen, Global Marketing, 7e © Pearson Education Limited 2017

The BRICS summit in Ufa, Russia, 8–9 July 2015. Front row, left to right: President Jacob Zuma (South Africa), President Xi Jinping (China), President Vladimir Putin (Russia), Prime Minister Narendra Modi (India) and President Dilma Rousseff (Brazil)

Source: Xinhua News Agency/REX Shutterstock.

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Svend Hollensen, Global Marketing, 7e © Pearson Education Limited 2017

Source: Daniel Munoz/Getty Images.

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Svend Hollensen, Global Marketing, 7e © Pearson Education Limited 2017