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Chapter6.pptx

Positive Messages

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Today’s Agenda

Requests & Responses

Instructions

Online Complaints

Thank You Messages

2

Positive Messages – Characteristics

Positive messages share the following traits:

1

Are routine and

straightforward

2

Help workers conduct everyday business

3

Make up the bulk of workplace communication

4

Require solid writing skills

Most workplace messages should be organized directly

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Today’s Agenda

Requests & Responses

Instructions

Online Complaints

Thank You Messages

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5

Requests

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Example Request

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Opening

Ask most important question or express a polite command.

Avoid long explanations

Writing Plan for Direct Requests

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Body

Explain request logically and courteously.

List questions in numbered or bulleted form.

Suggest reader benefits, if possible.

Writing Plan for Direct Requests

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Closing

State specifically what action is to be taken.

Mention end date, if necessary.

Make it easy for the receiver to respond.

Writing Plan for Direct Requests

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“Before” Version of a Request E-Mail

To: Caitlin Roberts

From: Patrick Banerjee

Subject: New Policy

This e-mail is to inform you that I continue to receive disturbing reports about the misuse of e-mail by employees. In the course of the past three months, I have heard of facebooking, tweeting, and gaming. Excessive use of e-mail including downloads of videos is sapping our bandwidth and slowing down the entire system.

In view of the foregoing, I am herewith instructing your office that an e-mail policy to the staff is needed. By October 1 a rough draft of a policy should be forthcoming. At the very minimum it should inform each and every employee that e-mail is for business only.

Employees must be told that we reserve the right to monitor all messages. No videos should be in the e-mail system without a valid reason. And we should not be using company Internet access for facebooking, tweeting, and gaming. No way!

If you have any questions, do not hesitate to call.

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“After” Version of a Request E-Mail

To: Caitlin Roberts

From: Patrick Banerjee

Subject: Please Draft Employee E-mail Policy

Please draft a policy outlining appropriate e-mail use to employees.

We need a company e-mail policy because I have received reports of misuse including facebooking, tweeting, gaming, and video downloads. This misuse is sapping our bandwidth and slowing the system. Here are a few points that the policy should cover:

E-mail is for business only.

Internet access should not be used for facebooking, tweeting, shopping, and gaming.

Videos may be downloaded only for valid work-related purposes.

E-mail messages may be monitored.

Please submit a draft to me by October 1 because we hope to have a final policy completed by November 5. Call if you have questions.

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Exercise

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Responses

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Example Response

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Subject Line

Summarize the main information from your reply.

Use abbreviated style omitting articles (a, an, the).

Writing Plan for Replies

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Opening

Writing Plan for Replies

Directly respond to the request.

Deliver the information that the reader wants.

When announcing good news, do so promptly.

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Body

Writing Plan for E-Mail, Memo, and Letter Replies

Explain the subject logically.

Use lists, tables, headings, bold, or italics to improve readability.

Promote your products and your organization to customers.

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Writing Plan for E-Mail, Memo, and Letter Replies

Closing

Offer a concluding thought.

Avoid cliché endings.

Be cordial.

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Today’s Agenda

Requests & Responses

Instructions

Online Complaints

Thank You Messages

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Example Instruction Message

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Subject Line

Summarize content of message.

Writing Plan for Instruction Messages

Opening

Expand subject line, stating main idea concisely in full sentence.

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Body

Present instructions in orderly  steps.

Arrange items vertically with numbers.

Begin each step with an action verb (sign, return, etc.).

Writing Plan for Instruction Messages

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Closing

Request specific action, summarize message, or present closing thought.

Include deadline, if appropriate.

Writing Plan for Instruction Messages

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Instruction Message

To: Staff Members

From: [email protected]

Subject: New Procedure for Submitting Travel Expenses

Effective immediately, please follow this procedure for submitting your travel expenses:

 

1. Retain detailed itemized receipts for expenses of $25 or more.

2. Download the new Employee Expense Report form from our intranet.

3. Prepare the report within 30 days of your trip.

4. Submit to your manager.

 

By following this streamlined reporting procedure, you should receive your reimbursement within 60 days of submission.

 

Karen Warner

Human Resources

[email protected]

655-340-3320

 

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Now, with your group, please complete Chapter Review question 22 on page 174.

Exercise

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Exercise

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Today’s Agenda

Requests & Responses

Instructions

Online Complaints

Thank You Messages

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Guidelines for Writing Online Reviews and Complaints

Check posting rules.

Establish your credibility.

Provide balanced reviews.

Consider offers for help.

Refuse payment for favorable reviews.

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Responding to Customers Online

Vocal individuals can start a firestorm of criticism or become powerful champions of products they love.

Companies must adopt strategies for responding to online comments.

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Be positive

Be transparent

Be honest

Be timely

Be helpful

Responding to Customers Online

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Today’s Agenda

Requests & Responses

Instructions

Online Complaints

Thank You Messages

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Saying Thank You

Thank-you notes are typically short hand-written messages.

Businesspeople build goodwill by thanking others graciously.

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Is E-mail Appropriate for Thank You Messages?

Sending e-mail thanks is sometimes acceptable.

E-mail may precede a phone call or a handwritten message.

Handwritten notes are most impressive.

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Today’s Agenda

Requests & Responses

Instructions

Online Complaints

Thank You Messages

35

Any Questions?

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