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Chapter5-EthicsandEthicalReasoning.pptx

Chapter 5

Ethics and Ethical Reasoning

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Ch. 5: Key Learning Objectives

5-1 Defining ethics and business ethics.

5-2 Evaluating why businesses should be ethical.

5-3 Knowing why ethical problems occur in business.

5-4 Identifying managerial values and people’s spirituality as influences on ethical decision making.

5-5 Understanding stages of moral reasoning.

5-6 Analyzing ethical problems using generally accepted ethics theories.

5-7 Understanding how moral intensity affects ethical decision-making.

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The Meaning of Ethics

Ethics:

A conception of right and wrong conduct.

Tells us whether our behavior is moral or immoral.

Deals with fundamental human relationships—how we think and behave toward others and want them to think and behave toward us.

Ethical Principles:

Guides to moral behavior.

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Sources of Ethics

Notions of right and wrong come from many sources:

Religious beliefs.

Family institution.

Education.

Community/neighborhood.

Media influences.

Acts as a moral compass to guide an individual when ethical dilemmas arise.

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Ethical Relativism

Concept which holds that ethical behavior should be defined by various periods in time in history, a society’s traditions, the special circumstances of the moment, or personal opinion.

Relative to time, place, circumstance, and the person’s involved.

No universal ethical standards.

Depends on how you frame the issue and which lens you look through.

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Are Ethics the Same as Laws?

Laws: society’s formal written rules about what constitutes right and wrong conduct in various spheres of life.

Ethical concepts are more complex than written rules of law.

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Business Ethics

Business Ethics: the application of general ethical ideas to business behavior.

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Misconduct at Work

The Ethics and Compliance Initiative: since 2000 about half of all employees surveyed reported ongoing observations of unethical behavior at work.

In 2017, the most common unethical practice was lying to employees and external stakeholders.

Other unethical practices included abusive behavior, Internet abuse, conflicts of interest, and health violations.

The Institute for Leadership and Management reported that 63 percent of managers expected to act unethically at some point in their careers.

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Why Business Should be Ethical?

From Figure 5.1

Let’s look at each reason in more depth 

Reasons for Business to be Ethical
To enhance business performance.
To comply with legal requirements.
To prevent or minimize harm.
To meet demands of business stakeholders.
To promote personal morality.

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Five Key Reasons Business Should Be Ethical1

1.To enhance business performance.

Research shows strong link between ethics and financial performance.

Ethical actions can directly affect their organization’s bottom line.

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JW: I assume there is a standard font size for text but this just seemed a little small to me. Same issue with later slides – ok to leave as is if there is a standard here.

DS: I bumped it up a little bit but this size seems to be pretty standard. Plus it turned out to be a lot of work since almost all slides were this orginal size.

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The World’s Most Ethical Index versus S&P 500 and FTSE 100, 2006–2017

Figure 5.2

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Five Key Reasons Business Should Be Ethical2

2.To comply with legal requirements.

Two legal requirements provide direction for companies interested in being more ethical in their business operations:

U.S. Corporate Sentencing Guidelines.

Sarbanes-Oxley Act of 2002.

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U.S. Corporate Sentencing Guidelines

Establish standards and procedures to reduce criminal conduct.

Assign high-level officer(s) responsibility for compliance.

Not assign discretionary authority to “risky” individuals.

Effectively communicate standards and procedures through training.

Take reasonable steps to ensure compliance—monitor and audit systems, maintain and publicize reporting systems.

Enforce standards and procedures through disciplinary mechanisms.

Following detection of offense, respond appropriately and prevent reoccurrence.

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Sarbanes-Oxley Act of 2002

Born from the ethics scandals at Enron, WorldCom, Tyco and others.

Seeks to ensure that firms maintain high ethical standards.

How they conduct and monitor business operations.

Requires executives to:

Vouch for the accuracy of a firm’s financial reports.

Pay back bonuses based on earnings that are later proved fraudulent.

Established strict rules for auditing firms.

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Five Key Reasons Business Should Be Ethical3

3.To prevent or minimize harm.

Overriding principle that business should “do no harm.”

 Example: Insider trading.

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Five Key Reasons Business Should Be Ethical4

4.To meet demands of business stakeholders.

Consumers are more inclined to purchase the products.

Signaling a long-term concern for all stakeholders; a better economic performance.

Gain the trust from the investors.

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Five Key Reasons Business Should Be Ethical5

5.To promote personal morality.

Knowing one works in a supportive ethical climate contributes to sense of psychological security.

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Why Ethical Problems Occur in Business1

Four Primary Reasons:

Personal gain and selfish interest.

Competitive pressure on profits.

Conflicts of interest.

Cross-cultural contradictions.

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Is this OK?

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Why Ethical Problems Occur in Business2

Figure 5.3

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Core Elements of Ethical Character: Managers’Values

Serve as models for others who work at the company.

New CEOs tend to be more self-interested and short-term focused.

Recent study: today’s managers place slightly more importance on moral values > competency values.

The challenge for many moral managers is acting effectively on their beliefs in the day-to-day life of their organizations.

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Core Elements of Ethical Character: Spirituality in the Workplace

Personal belief in a supreme being, religious organization, power of nature or some other life-guiding force.

Organizations accommodate their employees to meet their spiritual and religious needs.

Opponents of spirituality at work argue to keep spirituality out of the workplace.

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Core Elements of Ethical Character: Manager’s Moral Development1

Stages of Moral Development:

From childhood to mature adulthood people move up in their moral reasoning

Stage 1: Earliest stages of reasoning are ego-centered

Stage 2: “I’ll let you play with my toy, if I can play with yours”

Stage 3: Learn the give-and-take

Stage 4: Able to focus their reasoning according to law

Stage 5: Apply their moral beliefs above and beyond specific social custom

Stage 6: Emphasize ethical reasoning using broad principles and relationships

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Core Elements of Ethical Character: Manager’s Moral Development2

Most managers make decisions based on criteria in levels three and four.

Senior leaders often demonstrate higher stages of moral reasoning than typical managers.

Company executives’ reasoning has wide implications both inside and outside the organization.

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Stages of Moral Development and Ethics Reasoning

Figure 5.4

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Analyzing Ethical Dilemmas in Business

A set of decision guidelines that will aid thinking process when on-the-job ethics issues occur.

These guidelines should help them:

Identify and analyze the nature of an ethical problem.

Decide which course of action is likely to produce an ethical result.

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Four Methods of Ethical Reasoning

Figure 5.5

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Virtue Ethics: Pursuing a “Good” Life

Virtue Ethics: Character traits that a good person should posses, theorizing that moral values will direct the person toward good behavior.

Virtue ethics is not a thoroughly developed ethical system of rules and guidelines, but rather a system of values that form good character.

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List of Moral Values Across Time

Figure 5.6

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Utility: Comparing Benefits and Costs

Utilitarian reasoning: overall amount of good that can be produced by an action or a decision.

Compare benefits and costs of a decision, policy or action.

Costs and benefits can be economic, social or human.

Drawbacks:

The difficulty of accurately measuring both costs and benefits.

The majority may override the rights of those in the minority.

Benefits

Costs

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Rights: Determining and Protecting Entitlements

Human Rights: Person or group is entitled to something or to be treated in a certain way.

Examples of basic human rights are right to life, safety, and due process.

Limitations:

The difficulty of balancing conflicting rights.

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Justice: Is It Fair?

Justice: benefits and burdens are distributed equally, according to some accepted rule.

Social Justice: society’s income and wealth are distributed among the people in fair proportions.

Fair shares will vary from person to person and group to group.

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Applying Ethical Reasoning to Business Activities

Once the ethical analysis is complete, the decision maker should ask the question:

Do all of the above ethics approaches lead to the same decision?

If all the answers are “Yes”, the proposed action is ethical.

If all the answers are “No”, the action is not ethical and needs to be reconsidered.

If “Yes” and “No” answers are mixed, you must decide which takes priority.

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The Moral Intensity of an Ethical Issue

Moral Intensity: One concept for determining the ethicality or morality of a situation.

Moral intensity is the extent of the issue-related moral imperative in a situation.

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Moral Intensity: Five Dimensions

Magnitude of consequences.

Proximity.

Social consensus.

Probability of effect.

Temporal immediacy.

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Moral Intensity: Dimensions Defined1

Magnitude of Consequences: the sum of the harms/benefits done to the victims/beneficiaries of the moral act.

Found to be the most powerful dimension.

Proximity: The feeling of nearness (social, psychological, physical) that the moral act has for the victims/beneficiaries.

Found to be a powerful dimension.

Social Consensus: The degree of social agreement that a proposed act is evil/good.

Seems to be more like “social concern”.

Found to be a powerful dimension.

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Moral Intensity: Dimensions Defined2

Probability of Effect: Probability that the act will take place and the act will cause the harm/benefit predicted.

Found to be a powerful dimension.

Temporal Immediacy: length of time between the present and the onset of the consequences.

NOT found to be the most powerful dimension.

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End of Main Content

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Closing slide.

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Accessibility Content: Text Alternatives for Images

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The World’s Most Ethical Index versus S&P 500 and FTSE 100, 2006–2017 Text Alternative

The x-axis contains seven markings. From the left to the right, they read 2006, 2008, 2010, 2012, 2014, and 2016.

The y-axis contains ten percentage markings. From the bottom to the top, they read minus 20 percent, minus 10 percent, 0 percent, 10 percent, 20 percent, 30 percent, 40 percent, 50 percent, 60 percent, and 70 percent.

All three indices begin at 0 percent in the year 2006.

In the world’s most ethical index, the line rises steeply to approximately 21 percent in the year 2006, peaking at 57 percent in 2008, and drops to 43 percent in 2010. There is a steep downfall to 16 percent in 2012. The line then rises to 22 percent in 2014 only to decline again to 16 percent in 2016.

In the FTSE 100 index, the line rises to 18 percent in the year 2006 and it rises gradually to approximately 19 percent in 2008. In 2010, the line drops significantly to 4 percent. A slight uptick to 6 percent occurs in 2012. In 2014 the index drops to minus 3 percent. By 2016, the index rose to 14 percent.

In the S and P 500 index, the line rises to 8 percent in the year 2006 and continues to increase to 17 percent in 2008. In 2010, the line dips to minus 12 percent. In 2012, there is a steep jump to 13 percent. In 2014, there is a slow decrease to 11 percent. By 2016 the index fell to 9 percent.

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Why Ethical Problems Occur in Business2Text Alternative

It contains four columns and five rows. Column 1 is titled reason, column 2 is titled nature of ethical problem, column 3 is titled typical approach, and column 4 is titled attitude.

In row 2, column 1 reads personal gain and selfish interest, column 2 reads selfish interest versus others’ interests, column 3 reads egotistical mentality, and column 4 reads I want it.

In row 3, column 1 reads competitive pressures on profits, column 2 reads firm’s interest versus others’ interests, column 3 reads bottom-line mentality, and column 4 reads we have to beat the others at all costs.

In row 4, column 1 reads conflicts of interest, column 2 reads multiple obligations or loyalties, column 3 reads favoritism mentality, and column 4 reads help yourself and those closest to you.

In row 5, column 1 reads cross-cultural contradictions, column 2 reads company’s interests versus diverse cultural traditions and values, column 3 reads ethnocentric mentality, and column 4 reads foreigners have a funny notion of what’s right and wrong.

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Stages of Moral Development and Ethics Reasoning Text Alternative

It contains three columns and seven rows.

Column 1 is titled age group, column 2 is titled development stage and major ethics referent, and column 3 reads basis of ethics reasoning.

In row 2, column 1 reads mature adulthood. Column 2 reads stage 6 universal principles: justice, fairness, and universal human rights. Column 3 reads principle-centered reasoning.

In row 3, column 1 reads mature adulthood. Column 2 reads stage 5 moral beliefs above and beyond specific social custom: human rights, social contract, and broad constitutional principles. Column 3 reads principle-centered reasoning.

In row 4, column 1 reads adulthood. Column 2 reads stage 4 society at large: customs, traditions, and laws. Column 3 reads society- and law-centered reasoning.

In row 5, column 1 reads early adulthood, adolescence. Column 2 reads stage 3 social groups: friends, school, coworkers, and family. Column 3 reads group-centered reasoning.

In row 6, column 1 reads adolescence, youth. Column 2 reads stage 2 reward seeking: self-interest, own needs, reciprocity. Column 3 reads ego-centered reasoning.

In row 7, column 1 reads childhood. Column 2 reads stage 1 punishment avoidance: avoid harm, obedience to power. Column 3 reads ego-centered reasoning.

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Four Methods of Ethical Reasoning Text Alternative

It has four columns and five rows. Column 1 is titled method, column 2 is titled critical determining factor, column 3 is titled an action is ethical when…, and column 4 is titled limitations.

In row 2, column 1 reads virtues, column 2 reads values and character, column 3 reads it aligns with good character, and column 4 reads subjective or incomplete set of good virtues.

In row 3, column 1 reads utilitarian, column 2 reads comparing benefits and costs, column 3 reads net benefits exceed net costs, and column 4 reads difficult to measure some human and social costs; majority may disregard rights of the minority.

In row 4, column 1 reads rights, column 2 reads respecting entitlements, column 3 reads basic human rights are respected, and column 4 reads difficult to balance conflicting rights.

In row 5, column 1 reads justice, column 2 reads distributing fair shares, column 3 reads benefits and costs are fairly distributed, and column 4 reads difficult to measure benefits and costs; lack of agreement on fair shares.

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List of Moral Values Across Time Text Alternative

Column 1 is titled Plato and Aristotle, 4th century BC. There are ten points listed under this heading. They read as follows:

Courage.

Self-control.

Generosity.

Magnificence.

High-mindedness.

Gentleness.

Friendliness.

Truthfulness.

Wittiness.

Modesty.

Column 2 is titled Saint Thomas Aquinas, 1225 to 1274. There are eight points listed under this heading. They read as follows:

Faith.

Hope.

Charity.

Prudence.

Justice.

Temperance.

Fortitude.

Humility.

Column 3 is titled Benjamin Franklin, 1706 to 1790. There are five points listed under this heading. They read as follows:

Cleanliness.

Silence.

Industry.

Punctuality.

Frugality.

Column 4 is titled Robert Solomon 1942 to 2007. There are three points listed under this heading. They read as follows:

Honesty.

Trust.

Toughness.

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