Module 6

Watch video: Top 20 FAQs on Content Marketing 

https://www.youtube.com/watch?v=uf9WOPy0Sjs

Watch video: 4 Ways to Insert Calls to Action into Your Marketing 

https://amara.org/en/videos/iemD8oj8zPMP/info/4-ways-to-insert-calls-to-action-into-your-marketing-video/

Read: The 1-Page Marketing Plan, Chapter 3 Reaching Prospects with Advertising Media 

5 Smart Ways to Use Social Media to Grow Your Business 2019

https://www.entrepreneur.com/article/330538

Entrepreneur Website

https://www.entrepreneur.com/topic/social-media-marketing

Social Media Marketing 

https://www.entrepreneur.com/topic/social-media-marketing

100 Content Marketing Examples 

You will conduct 2 assignments in this activity.  The first one is straightforward and everyone will complete it.  In the second one, you will have the opportunity to select from two options.  Choose the one that best fits your business.  I have also included information (explanations and videos) on Content Marketing that may help with ideas for creating content for your media and messaging.

Reminder:  Read Chapter 3 Reaching Prospects with Advertising Media.

Part 1

Write 2 email messages for your potential prospect and 1 snail mail message. Include a compelling subject line and make sure the email and snail mail complement one another.  (Consider: a welcome email, value-packed email, an email telling about you, the product or service, invite them to take action)  15 points

Part 2 

Write a sample blog that creates value for your prospective customer 15 points 

Part 3

Select a medium (radio, videos, see content video messaging options, etc.) that suits your product or service and write  a sample advertisement or create a video that speaks to your business and includes a call to action.  10 points