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Home » Table of Contents » Community Assessment » Chapter 3. Assessing Community Needs and Resources » Section 14. SWOT Analysis: Strengths, Weaknesses, Opportunities, and

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Section 14. SWOT Analysis: Strengths, Weaknesses, Opportunities, and ThreatsSection 14. SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats C H A P T E R 3 S E C T I O N S

Section 1. Developing a Plan for Assessing Local

Needs and Resources

Section 2. Understanding and Describing the

Community

Section 3. Conducting Public Forums and

Listening Sessions

Section 4. Collecting Information About the

Problem

Section 5. Analyzing Community Problems

Section 6. Conducting Focus Groups

Section 7. Conducting Needs Assessment

Surveys

Section 8. Identifying Community Assets and

Resources

Section 9. Developing Baseline Measures

Section 10. Conducting Concerns Surveys

Section 11. Determining Service Utilization

Section 12. Conducting Interviews

Section 13. Conducting Surveys

Section 14. SWOT Analysis: Strengths,

Weaknesses, Opportunities, and Threats

Section 15. Qualitative Methods to Assess

Community Issues

Section 16. Geographic Information Systems:

Tools for Community Mapping

Section 17. Leading a Community Dialogue on

Building a Healthy Community

Section 18. Creating and Using Community

Report Cards

Section 19. Using Public Records and Archival

Data

Section 20. Implementing Photovoice in Your

Community

Section 21. Windshield and Walking Surveys

Section 22. Using Small Area Analysis to

Uncover Disparities

Section 23. Developing and Using Criteria and

Processes to Set Priorities

Section 24. Arranging Assessments That Span

Jurisdictions

Main Section Checklist Examples Tools PowerPoint

T O O L : P E R F O R M I N G A S W O T A N A L Y S I S

Here are some general questions in each SWOT category to prompt analysis of your organization,

community, or effort.

PositivesPositives NegativesNegatives

InternalInternal

Human resources

Physical resources

Financial resources

Activities and processes

Past experiences

StrengthsStrengths

What are your own advantages, in

terms of people, physical

resources, finances?

What do you do well? What

activities or processes have met

with success?

WeaknessesWeaknesses

What could be improved in your

organization in terms of staffing,

physical resources, funding?

What activities and processes lack

effectiveness or are poorly done?

ExternalExternal

Future trends - in your

field or the culture

The economy

Funding sources

(foundations, donors,

legislatures)

Demographics

The physical

environment

Legislation

Local, national, or

international events

OpportunitiesOpportunities

What possibilities exist to support

or help your effort - in the

environment, the people you serve,

or the people who conduct your

work?

What local, national, or international

trends draw interest to your

program?

Is a social change or demographic

pattern favorable to your goal?

Is a new funding source available?

Have changes in policies made

something easier?

Do changes in technology hold

new promise?

ThreatsThreats

What obstacles do you face that

hinder the effort - in the

environment, the people you serve,

or the people who conduct your

work?

What local, national, or international

trends favor interest in other or

competing programs?

Is a social change or demographic

pattern harmful to your goal?

Is the financial situation of a funder

changing?

Have changes in policies made

something more difficult?

Is changing technology threatening

your effectiveness?

Download a Microsoft Word version of this table here.

Contributor Contributor

Val Renault

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