BUSN 204 - Case Problems in Business - Chapter 2 Quiz

1. As the CEO of Ford Motor Company, you decide to use Porter’s Five Forces Model to analyze your competition. How would you describe the bargaining power of buyers? Is it high, moderate, or low? Who ARE the buyers of this company?

2. Thinking about the automobile industry as a whole, what is the risk of entry by potential competitors? Explain your reasoning using the concepts discussed in chapter 2 of the textbook. (10 pts.)