NOT AN ESSAY! A DISCUSSION!
According to Chapter 2: Perception Process, schemata are sets of information based on cognitive and experiential knowledge that guide our interaction. We rely on schemata to help us make sense of the world around us. Sometimes schemata become so familiar that we use them as scripts, which prompts mindless communication and can lead us to overlook new information that may need to be incorporated into the schema. Use the video below to apply this concept.
https://www.ted.com/talks/angelica_dass_the_beauty_of_human_skin_in_every_color/transcript
MINIMUM OF 300 WORDS!