LEADERSHIP AND CREATIVE SOLUTIONS

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Creativity And Strategic Innovation Management

2nd Edition

AJM Management Development

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Text Typology

Each chapter is framed around four key study themes:

Context

Key principles

Practice

Action

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Context

Key principles

Practice

Action

PART I The challenge of changing times

PART II Preparing a response

PART III Linking creativity to strategic innovation

PART IV Strategic innovation in changing times

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3

PART I The challenge of changing times

Chapter 2 Key business decisions

Context

Time frame decisions

Information overload

Shareholder, finance & government pressure

Shortening business life-cycles

Feel or process?

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PART I The challenge of changing times

Chapter 2 Key business decisions

Key principles

Business decision process

Rational model

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PART I The challenge of changing times

Chapter 2 Key business decisions

Key principles, continued

Real world complications

Contingency approach

Concepts of efficiency & effectiveness

The S-curve

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PART I The challenge of changing times

Chapter 2 Key business decisions

Key principles, continued

Three strategic approaches

Limpet

Cautious

Innovative

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PART I The challenge of changing times

Chapter 2 Key business decisions

Practice

Two key questions

Concept of customer-perceived value

Managing bias

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