communication

Chapter17.pdf

Chapter 17 | Persuasive Speaking (p. 257) W

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Persuasion is the word we use to label the process of influencing people's attitudes, beliefs, values, or behaviors.

Persuasive speaking is the process of doing so in public speech.

American University of the Middle East | COM114 1

Tailoring Propositions to the Target Audience (p. 259)

Opposed

No opinion

In favor

American University of the Middle East | COM114 2

Aristotle’s Three Pillars of Persuasion (p.257)

Logos – using evidence to construct an argument (p. 261) •Facts •Research •Evidence •examples •Statistics •Studies

Ethos: Personal credibility as a speaker (p. 264)

üCharacter üTrustworthiness üGoodwill üCompetence üCredibility: initial +

derived = terminal credibility

Pathos – when the speaker appeals to the emotions of the listeners (p. 266)

American University of the Middle East | COM114 6

Negative emotions - Fear, guilt, shame, anger, and sadness

Positive emotions - Happiness or joy, pride, relief, hope, and compassion

Persuasive Speech Pattern: Monroe’s Motivated Sequence (p. 273)

Attention Need Satisfaction Visualization Action

Step 1 Step 5Step 4Step 3Step 2

+ a quotation + some rhetorical questions + some statistics + visual aids for illustration

+ WHY + Provide detailed examples + Offer statistical data + Share testimony

üstate the solution to this need üprovide a complete explanation üshow how it meets the problem

•describe future conditions IF the solution you purpose is carried out

• describe the adverse future conditions if your plan is NOT carried out

Tell your audience exactly what you want them to do NOW and HOW.

Alex Lyon: Ethos, Logos, and Pathos

https://www.youtube.com/watch?v=2ey232I5nUk&li st=PLiObSxAItudL78oikNIjCNfFzNa4qsTAa

How to organize a persuasive speech ro presentation

https://www.youtube.com/watch?v=jnfoFN7T Bhw&list=RDCMUCie09bMB6ITYmpU3z6vv2t

w&index=4

Alex Lyon: Monroe’s Motivated Sequence

https://www.youtube.com/watch?v=LMb65w9nLyo