communication
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chapter16.pdf
Informative Speaking
16
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Chapter 16 Learning Outcomes
American University of the Middle East | COM114 | Chapter 16 Informative Speaking
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1 Identify the characteristics of
effective informative speaking
2 Employ the methods of
informing in your speeches
3 Create both process and expository
informative speeches
Chapter 16 Informative Speaking
American University of the Middle East | COM114 | Chapter 16 Informative Speaking
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W ha
t is
a n
in fo
rm at
iv e
sp ee
ch ?
An informative speech is one whose goal is to explain or describe facts, truths, and principles in a way that stimulates interest, facilitates understanding, and increases the likelihood of remembering
Chapter 16 Informative Speaking
American University of the Middle East | COM114 | Chapter 16 Informative Speaking
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W ha
t is
a n
in fo
rm at
iv e
sp ee
ch ?
Informative speeches are designed to educate audiences and answer questions about a topic, such as those beginning with who, when, what, where, how, and how to
Characteristics of Effective Informative Speaking
American University of the Middle East | COM114 | Chapter 16 Informative Speaking
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1 Intellectually stimulating
2 Relevant
3 Creative
4 Memorable
5 Learning
dimensions
Characteristics of Effective Informative Speaking
American University of the Middle East | COM114 | Chapter 16 Informative Speaking
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1) Intellectually stimulating • Information that is new to
audience members and piques interest
• Familiar topics can be answered by addressing the depth and breadth
2) Relevant • A speaker should incorporate
listener relevance links throughout his/her speech
Characteristics of Effective Informative Speaking
American University of the Middle East | COM114 | Chapter 16 Informative Speaking
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3) Creativity • Using information to yield
innovative ideas and insights
• Arises from doing good research, taking time, and practicing productive thinking
4) Memorable • For a speech to be
memorable, specific goal and key facts have to be emphasized
5) Learning dimensions • Provide concrete, vivid
images, examples, stories, and testimonials
• Use visual aids • Include definitions,
explanations, and statistics • Encourage listeners to do
something during the speech or afterward
Methods of Informing
American University of the Middle East | COM114 | Chapter 16 Informative Speaking
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1 Description
2 Definition
3 Comparison and
Contrast
4 Narration
5 Demonstration
Common Informative Patterns
American University of the Middle East | COM114 | Chapter 16 Informative Speaking
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Process patterns
Expository patterns
Process speeches
American University of the Middle East | COM114 | Chapter 16 Informative Speaking
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Speaker demonstrates how something is done, is made, or
works
Visual and audiovisual aids are used in
speeches that are not suited to
demonstrations
Require defining the steps and the order in
which they occur
Expository speeches
American University of the Middle East | COM114 | Chapter 16 Informative Speaking
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Provide carefully researched, in-depth knowledge about a
complex topic
Lectures - Lengthy expository speeches
• Draw from an extensive research base • Choose an organizational pattern best suited to
the material and specific speech goal • Use a variety of informative methods
Speakers
