communication
Sedra 
Chapter15.pdf
Delivery
15
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Chapter 15 Learning Outcomes
1 Employ strategies to effectively manage public
speaking apprehension
2 Identify the characteristics of an
effective delivery style
5 Select an appropriate delivery method for your
speeches
6 Engage in productive rehearsals
8 Evaluate speech effectiveness
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Public Speaking Apprehension (fear): Symptoms
Symptoms
Cognitive Physical Emotional
3
Public Speaking Apprehension: Causes
• Previous experience Person is socialized to fear public speaking
• Modeling Stems from observing how friends and family members react to speaking in public
• Negative reinforcement If a person experienced negative reactions, he/she may be apprehensive about speaking in public
Ca us es
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Apprehension Management Techniques
1) Communication orientation motivation
2) Visualization
5) Public speaking skills training
3) Systematic desensitization
4) Cognitive restructuring
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DELIVERY STYLES
a) Animated Lively and dynamic
b) Conversational Presenting a speech so
that your audience feels you are talking
with them
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Delivery Methods
Impromptu speech
Delivered with only seconds or minutes of advance notice for
preparation
Extemporaneous speech
Researched and planned
Scripted speech (Manuscript/ Memorized)
Prepared by creating a written manuscript. Delivered by rote memory
or by reading
Virtual Public speeches
Challenges - Audience analysis and adaptation
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Use of Voice
An effective delivery style can be achieved by varying the pitch, volume, and vocal quality
Intelligibility To be
understandable; affected by articulation,
pronunciation, and accent
Vocal expression
Contrasts in pitch, volume, rate, and
quality Avoid monotone
Pauses Moments of
silence strategically used
to enhance meaning and mark
important ideas
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Use of Body
a) Appearance Consider audience and occasion
Consider topic and purpose Avoid extremes
b) Posture An upright stance and squared
shoulders communicate a sense of confidence
c) Poise Graceful and controlled use of
the body
d) Eye Contact Involves looking at people in all parts of an audience throughout
the speech
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Use of Body
e) Facial expressions Facial expressions can convey
nonverbal immediacy by communicating the speaker is
personable and likeable
f) Gestures Describe or emphasize what one is
saying Refer to presentational aids
Clarify structure
g) Movement Movement with a specific purpose Unplanned movement distracts the
audience from the message
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Adapting while delivering the speech
Be aware of and respond to audience feedback
Compute the length of the speech
Adapt to unexpected events and audience reactions
Handle questions respectfully
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Evaluating Speeches
A speech is likely to
achieve its goal if…
It has good content
It is adapted to
the audience
It is clearly organized
It is delivered
well
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