ANSWER EACH DISCUSSION QUESTION IN ITS ENTIRETY. 1-5

Chapter12BuildingSustainingCoalitions25.ppt

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Building and Sustaining Coalitions

Health Promotion Strategies & Tactics

National University

* Bensley, R.J., & Brookins-Fisher, J. (2009). Community health education methods. Third edition. Boston: Jones and Bartlett Publishers, Inc.

Chapter 12 Learning Objectives

1. Explain and discuss steps for building coalitions.

2. Discuss and summarize tips and techniques for managing and sustaining coalitions.

3. Identify strategies to overcome challenges to coalition success.

Building and Sustaining Coalitions

Definition

A group of individuals representing diverse organizations, factions, or constituencies within the community who work together to achieve a common goal (Feighery & Rogers, 1990)
Main focus of a coalition group:
Analyze the problem
Identify and implement solutions
Create social change

Building and Sustaining Coalitions

Functions of a Coalition
Planning
Advocating
Delivering services
Promoting public awareness
Promoting risk reduction
Conducting professional education
Networking
Building partnerships
Creating community change

Serves as an effective organizational or community level health promotion method

Building and Sustaining Coalitions

Benefits of coalitions

Gain community support and concern for an issue

Serves as a forum to affect community change through exchange of knowledge, ideas & strategies

Prevents reinvention of “wheel”

Building and Sustaining Coalitions

Benefits of coalitions

Maximizes power of individuals and groups

Improve trust and communication among agencies

SD Asthma Coalition

Building and Sustaining Coalitions

Characteristics of Successful Coalitions

Continuity of coalition staff, especially coordinator

Ownership of problem

Community leader support

Active involvement of community volunteer agencies

Building and Sustaining Coalitions

Characteristics of Successful Coalitions

High level of trust and reciprocity among members

Benefits of membership outweigh costs

Building and Sustaining Coalitions

Characteristics of Successful Coalitions
Development of strategic plan rather than project-by-project

Active involvement in developing goals, objectives, and strategies

Consensus is reached on issues vs. voting

Productive meetings

Large problems broken into smaller pieces

Building and Sustaining Coalitions

Characteristics of Successful Coalitions

Task/work groups design and implement strategies

Rules and procedures are formalized

Local media are involved

Activities are evaluated

Building and Sustaining Coalitions

Steps for Building Effective Coalitions

Analyze a problem or issue to focus on

Create awareness of the issue

Conduct initial coalition planning and recruitment
Develop resources and funding

Create coalition infrastructure – Bylaws & workgroups

Elect leadership

Create an action plan (mission statement, goals, objectives & strategies)

Building and Sustaining Coalitions

Coalition Resources and Funding

Work through established community events

Membership dues and fund-raising events

In-kind funding

Grant funding

Funds from service groups, such as the Rotary Club, Kiwanis International, United Way

Building and Sustaining Coalitions

Coalition Leadership

Appointed

Elected

Formal

Informal

Building and Sustaining Coalitions

Coalition Leadership

Chairperson

Vice Chairperson

Coordinator

Work Group Chairpersons

Building and Sustaining Coalitions

Stages of Development (See page 314: Table 12-3)

Formation: three to six (or longer) months

Implementation: nine to 12 months

Maintenance: 12 to 18 months

Outcome: 18 months to three years

Always remember to consider cultural competency when building coalitions

Building and Sustaining Coalitions

Maintaining a Coalition

Understand coalition stages of development

Create criteria for membership

Recruit partners

Building and Sustaining Coalitions

Maintaining a Coalition

Promote internal and external communication

Market the coalition

Evaluate coalition success

Short-term, intermediate, and long-term outcomes

Building and Sustaining Coalitions

Overcoming Challenges

Obtain member organization commitment

Link with other coalitions

Maintain equal member representation

Building and Sustaining Coalitions

Overcoming Challenges

Address member expectations

Delegate tasks

Reduce conflicts

Building and Sustaining Coalitions

Overcoming Challenges

Member recognition

Recognize members publicly for their efforts

Have clear expectations of the member(s) role

Be respective of members’ culture, religion, race, and education

Building and Sustaining Coalitions

Expected Outcomes

Affects health behaviors of the community

Affects health status of the community

Process of coalition building and maintenance

Increased commitment, collaboration, and participation by community groups

Building and Sustaining Coalitions

Expected Outcomes

Partnerships and relationships are established

Community agencies, individuals and influential people

Relationships are developed with the media

Building and Sustaining Coalitions

Expected Outcomes

Public awareness is raised

Community and social change is initiated

Legislators and policy makers made aware

Members empowered by experiences

Building and Sustaining Coalitions

Expected Outcomes

Each person, or organization, within a coalition

Become part of a greater whole

Community standard of acceptability developed

Change norms

Example Coalitions

Environmental Health Coalition

Video in week three

Injury Free Coalition for Kids

Asian Health Coalition

Environmental Health Coalition

There is also a video to view in week three

The video below: https://youtu.be/vM8gtGK6wtw

Building and Sustaining Coalitions

Conclusion

Community benefits that derive from coalitions are numerous, including the ultimate reduction of the community health problem or issue. The skills required to build or maintain a coalition can be learned.