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CHAPTER 12 PHARMACEUTICALS AND THE ECONOMICS OF INNOVATION

Bhattacharya, Hyde and Tu – Health Economics

Intro

The pharmaceutical industry got its start in 1899, when Bayer, a German chemical company, introduced a painkiller called aspirin

Today, the pharmaceutical industry is massive but tightly regulated

This industry is an ideal setting to study both the economics of innovation and the economics of regulation.

Bhattacharya, Hyde and Tu – Health Economics

Ch 12 | Pharmaceuticals and the economics of innovation

THE LIFE CYCLE OF A DRUG

Bhattacharya, Hyde and Tu – Health Economics

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The life cycle of a drug

Find chemical compound that might treat a disease

Then, test it on animals to show it is not toxic

Then, test on humans in three phases

Phase 1: low dose to healthy individuals (~2 years)

Phase 2: dose to unhealthy individuals (~2 years)

Phase 3: test effectiveness in preventing disease or medical conditions(~3-4 years)

Get approved for sale by FDA or similar body

Bhattacharya, Hyde and Tu – Health Economics

The life cycle of a drug

Once the drug is approved for sale, the drug company has a temporary legal monopoly protected by a patent (17 years in the US)

This is the company’s chance to recoup the millions of dollars spent on testing

After that time is up, other companies can produce the same drug cheaply and profits decrease sharply

Bhattacharya, Hyde and Tu – Health Economics

Ch 12 | Pharmaceuticals and the economics of innovation

DRUG DEVELOPMENT

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Drug development is costly

Hard to find a promising chemical in the first place

Only 21.5% of drugs that enter Phase I pass to Phase III

The whole process can cost $500 million or more to bring a drug to the point of approval

Bhattacharya, Hyde and Tu – Health Economics

Ch 12 | Pharmaceuticals and the economics of innovation

PATENTS

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How do we induce companies to make these costly investments?

Patents create a legal monopoly and hence the opportunity for monopoly profits

In practice, only the top 30% of drugs pay for themselves

Bhattacharya, Hyde and Tu – Health Economics

How strong should patents be?

Downside of stronger patents

Customers have to pay monopoly prices for a longer period

Less incentive for further innovation by same company

Legal barriers to subsequent innovation by another company

But if patents are too weak, no incentive to develop new drugs!

Bhattacharya, Hyde and Tu – Health Economics

Patents in developing countries

Low-income countries think about this tradeoff differently

Monopoly prices weigh more heavily on low-income populations

Free rider effect: if the US has patent protections, companies will develop new drugs even if there are weak patent protections in India

We will see this effect again when we talk about price controls

Price discrimination

In theory, drug companies could sell their drugs for different prices in different countries

In practice, black-market importation makes this impossible

Bhattacharya, Hyde and Tu – Health Economics

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Price controls

Price ceilings set or negotiated by the government

Example: Italian government publishes list of maximum permissible prices for each drug

Example: NHS in UK sets the price at which they are willing to purchase drugs (monopsony power)

Controls reduce incentive for research

Tradeoff between access to existing drugs and incentives to develop new ones, same as patent tradeoff

US has no broad price controls

Other countries free-ride on US market for future innovation

Drug companies count on making their money off US consumers

Bhattacharya, Hyde and Tu – Health Economics

Ch 12 | Pharmaceuticals and the economics of innovation

INDUCED INNOVATION

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Induced innovation

Definition– discoveries that result when innovators change their research agenda in response to profit opportunities

Example: changing demographics

As the US population aged between 1970-2000, drug companies turned their attention to drugs for the elderly (glaucoma medication, etc)

Bhattacharya, Hyde and Tu – Health Economics

Induced innovation

Academic and public institutions also engage in induced innovation, even though they do not usually profit directly from their discoveries.

Examples:

Large-scale production of penicillin during WWII by US Department of Agriculture

In recent years, academic researchers have focused more on obesity

US Army ceasing malaria research after Vietnam War ended and troops came home from malarial regions

Bhattacharya, Hyde and Tu – Health Economics

Who is harmed by induced innovation?

Diseases that are rare (orphan diseases) or that mostly occur in developing countries (tropical diseases) receive less attention from researchers, because there is less profit to be made.

Governments have tried to harness the power of induced innovation to fight these diseases

Orphan Drug Act in the US

Advanced purchase of yet-undiscovered vaccines for HIV, malaria, TB

Bhattacharya, Hyde and Tu – Health Economics

Ch 12 | Pharmaceuticals and the economics of innovation

REGULATION OF THE PHARMACEUTICAL INDUSTRY

Bhattacharya, Hyde and Tu – Health Economics

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FDA regulation ensures safety of drugs

Before 1930s, no safety or testing regulations for drugs in the US “magic elixirs”

Thalidomide & Europe (1960)

Prescribed to pregnant women with morning sickness

Caused birth defects in over 10,000 newborns

Pulled from shelves and promoted stricter drug regulation throughout the world

Kefauver-Harris Amendment in the US (1962)

Companies must prove new drugs are safe and efficacious through clinical trials

Stricter regulations led to a lower number of new chemical entities on the market (Peltzman 1973)

Bhattacharya, Hyde and Tu – Health Economics

Type I and Type II errors

The FDA has to decide how restrictive to be when approving new drugs

Restrictive vs. Permissive regulations

Type I error = bad drug is approved (e.g. Vioxx)

Type II error = good drug is rejected or delayed (e.g. beta blockers)

Phase III trials do not have complete information about a drug

Bhattacharya, Hyde and Tu – Health Economics

There is a tradeoff between rejecting good drugs and approving bad drugs

Choosing T* will always lead to some error

ROC plots the tradeoff between Type I and II errors

Regulators balance social welfare and potential harm

More incentive to avoid type I errors because of media attention

Type II errors rarely get in the media because they are hard to catch

Bhattacharya, Hyde and Tu – Health Economics

Other regulations

Doctors have prescription power

True in most countries

benefit: less intentional and unintentional abuse of drugs

cost: time, inconvenience, expense

Bans on direct-to-consumer (DTC) advertising

Bans in place in most developed countries except US

benefit: prevent moral hazard, reduce strain on doctor-patient relationships

cost: customers may not find out about new drugs that will benefit them

Bhattacharya, Hyde and Tu – Health Economics

Conclusion

Tradeoffs

Patents incentive for innovation vs. affordable prescriptions

Government price controls innovation vs. affordability

FDA Regulation more new drugs vs. fewer dangerous drugs

Type I and II errors approve bad drugs vs. decline good drugs

Doctor prescriptions increase safety of drug use vs. expensive drugs

Bhattacharya, Hyde and Tu – Health Economics