2 Assignment - 200 + Words EACH - MIS Video Assignment - 12 Hours Maximum

Chapter 11

Supply Chain Management at Coca-Cola Company

http://www.youtube.com/watch?v=3bJwIeinyv8

Coca-Cola wants to forecast at the outlet level to model each outlet, which they eventually want to turn into predictive ordering. Once you have a forecast at the outlet level then you enrich it with promotions. The presales teams can use this information in order the ordering process. Coca-Cola also wants to use the information to drive down the future cost of service. This is possible because they better information and can more effectively service the account. For example, instead of taking two hours to service an account work can get done in one hour, which can then lead to a person to merchandise and service more accounts. Coca-Cola also wants to be able to dynamically manage its merchandisers and presales teams.

CRM in Action

Enterprise CRM for Higher Education from Salesforce http://www.youtube.com/watch?v=DhDoSnNJuO0

Salesforce can be used to help better manage the entire student life cycle in higher education. Salesforce allows you to connect with everyone and everything inside your institution that you need to turn those connections into things like increased admissions, student retention, and increased awareness about athletic, research, and community programs. Salesforce puts everything you need in one place. For example, on the homepage everything is a click away like your contacts, campaigns, files, and dashboards. Chatter gives you a real-time feed on updates about everything you care about and they are pushed to your device. You can also get a real- time view of your performance from your favorite dashboard as well as being able to manage your customer tasks, appointments, and emails. Emails are all synced automatically with your favorite email app. Salesforce can provide a 360° view of all of the interactions a school has had with a prospective student. Additionally, personal information such as a student’s financial aid information can be acquired. Salesforce provides all of your data in one place, building out a complete view of your students, alumni, staff, and faculty so everybody can collaborate and achieve your goals.

ERP Streamlines Operations at Naghi Group

How Modern ERP Solutions Solve the Top 4 Challenges for Manufacturers

http://www.youtube.com/watch?v=YA68olpZbk8

Manufacturers in every sector face intense competition in the marketplace and need to continuously develop innovative products and services and improve business processes. There are four ways that an ERP system can help transform such challenges into competitive advantages. ERP web portals can be used to share information and speed up problem solving among employees, suppliers, business partners, and customers. An ERP system allows an organization to develop new products and processes that can reduce costs and power revenue

growth. An ERP system can automate and streamline workflows throughout the enterprise. Business intelligence and analytics tools including exception alerts and triggers allow information to be analyzed to reduce costs and optimize order management, inventory management, and production control processes. Lastly, an ERP system automates and standardizes processes to ensure compliance while audit trails enable documentation and reporting on compliance.

Amazon’s Personalization assists its Sellers on Its Marketplace

Personalized Marketing - Marketing one to one - A glimpse on Amazon's strategy. http://www.youtube.com/watch?v=m2sMsyUN7FY

Amazon uses one-to-one strategies to enhance its relations with customers and build up loyalty. Amazon’s specific persuasive strategy has four steps: they establish specific target audiences and their preferences, develop messaging that appeal to the target audiences, and inspire a call to action, can expect when consumers will be most receptive to a personalized campaign and delivers the follow through constant connections with your customers. The key is to remember the purchasing patterns of your customers.