Setting the Table by Danny Meyer paper

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The Restaurant Business Chapter 1

David K. Hayes | Allisha A. Miller | Jack D. Ninemeier

The Professional Restaurant Manager

Book Title Author name

The Professional Restaurant Manager, 1e David K. Hayes, Allisha A. Miller, and Jack D. Ninemeier

The Restaurant Industry

National Restaurant Association (NRA)

A professional trade and lobbying group

representing nearly 400,000 restaurant

locations.

It also operates the National Restaurant

Association Educational Foundation (NRAEF).

Book Title Author name

The Professional Restaurant Manager, 1e David K. Hayes, Allisha A. Miller, and Jack D. Ninemeier

The Restaurant Industry

National Restaurant Association (NRA)

Founded in 1919, the NRA is headquartered in

Washington, DC.

Each May, it holds its annual conference in

Chicago, IL.

Book Title Author name

The Professional Restaurant Manager, 1e David K. Hayes, Allisha A. Miller, and Jack D. Ninemeier

A Brief History of Eating Out

Those who ate away from home • Merchants involved in the trading of goods from

one area of the world to another

• Those traveling for religious purposes

• Those that ate out to entertain others or themselves

Book Title Author name

The Professional Restaurant Manager, 1e David K. Hayes, Allisha A. Miller, and Jack D. Ninemeier

Modern Restaurant Industry Segments

Restaurant Industry

Commercial (for profit)

Noncommercial (not for profit)

Book Title Author name

The Professional Restaurant Manager, 1e David K. Hayes, Allisha A. Miller, and Jack D. Ninemeier

Modern Restaurant Industry Segments

Commercial food service Food service operations that are typically open to

the general public.

Noncommercial food service

Food service operations that are not typically open to the general public.

Book Title Author name

The Professional Restaurant Manager, 1e David K. Hayes, Allisha A. Miller, and Jack D. Ninemeier

Commercial Restaurants Segmented by Price and Service

Segmented by Price and

Service

Quick Serivce

Family

Casual/ Fast Casual

Fine Dining

Book Title Author name

The Professional Restaurant Manager, 1e David K. Hayes, Allisha A. Miller, and Jack D. Ninemeier

Commercial Restaurants Segmented by Menu Option

Segmented by Menu Option

Pizza

Mexican

ItalianSeafood Asian

Steakhouse

Book Title Author name

The Professional Restaurant Manager, 1e David K. Hayes, Allisha A. Miller, and Jack D. Ninemeier

USDA Beef Grades

Prime (highest quality)

Choice Select Standard

Commercial Utility Cutter Canner (lowest quality)

Book Title Author name

The Professional Restaurant Manager, 1e David K. Hayes, Allisha A. Miller, and Jack D. Ninemeier

Planning for Success in the Restaurant Industry

Concept A clearly stated and well-thought out idea for a

restaurant.

Target market

A well-defined group of potential customers.

Book Title Author name

The Professional Restaurant Manager, 1e David K. Hayes, Allisha A. Miller, and Jack D. Ninemeier

The Restaurant Business Plan

Business plan A formal, written statement of business goals and strategies for how those goals will be achieved.

Start-up funding

The money needed to open and sustain a restaurant until it becomes profitable.

Book Title Author name

The Professional Restaurant Manager, 1e David K. Hayes, Allisha A. Miller, and Jack D. Ninemeier

Preparing a Restaurant Business Plan

Location

Concept

Design

Marketing

Financing

Book Title Author name

The Professional Restaurant Manager, 1e David K. Hayes, Allisha A. Miller, and Jack D. Ninemeier

Preparing a Restaurant Business Plan

Sample Business Plan Content Checklist qCover sheet

qDate of plan preparation

qOne- to two-page executive summary

qTable of contents

qDescription of the organization

qDescription of the restaurant’s concept

Book Title Author name

The Professional Restaurant Manager, 1e David K. Hayes, Allisha A. Miller, and Jack D. Ninemeier

Preparing a Restaurant Business Plan

Sample Business Plan Content Checklist

qMarket analysis

qTarget market

qCompetitive analysis

qAdvertising and marketing plan

Book Title Author name

The Professional Restaurant Manager, 1e David K. Hayes, Allisha A. Miller, and Jack D. Ninemeier

Preparing a Restaurant Business Plan

Sample Business Plan Content Checklist

qFinancial projections

qPre-opening financing

qRequired amount

qUse of funds

qSource of funds

qFunds repayment plan

Book Title Author name

The Professional Restaurant Manager, 1e David K. Hayes, Allisha A. Miller, and Jack D. Ninemeier

Preparing a Restaurant Business Plan

Sample Business Plan Content Checklist

qFinancial projections

qThree-year balance sheet

qFor the legal entity developing the

restaurant

qFor the new restaurant

Book Title Author name

The Professional Restaurant Manager, 1e David K. Hayes, Allisha A. Miller, and Jack D. Ninemeier

Preparing a Restaurant Business Plan

Sample Business Plan Content Checklist

qFinancial projections

q Three-year P&L statement

qYears 1–2: Monthly forecasts

qYears 1–3: Annual forecasts

Book Title Author name

The Professional Restaurant Manager, 1e David K. Hayes, Allisha A. Miller, and Jack D. Ninemeier

Preparing a Restaurant Business Plan

Sample Business Plan Content Checklist

qFinancial projections

q Three-year cash flow statement

qYears 1–2: Monthly forecasts

qYears 1–3: Annual forecasts

Book Title Author name

The Professional Restaurant Manager, 1e David K. Hayes, Allisha A. Miller, and Jack D. Ninemeier

Preparing a Restaurant Business Plan

Sample Business Plan Content Checklist

qFinancial projections

q Three-year cash flow statement

qYears 1–2: Monthly forecasts

qYears 1–3: Annual forecasts

Book Title Author name

The Professional Restaurant Manager, 1e David K. Hayes, Allisha A. Miller, and Jack D. Ninemeier

Preparing a Restaurant Business Plan

Sample Business Plan Content Checklist

qRecommended appendices

qOrganizational chart

qSample menu

q Sample menu

q Copy of leases

q Copy of licenses

Book Title Author name

The Professional Restaurant Manager, 1e David K. Hayes, Allisha A. Miller, and Jack D. Ninemeier

Preparing a Restaurant Business Plan

Sample Business Plan Content Checklist

qRecommended appendices

qCopy of fire permits

qCopy of insurance policies

qCopies of staff job descriptions

qBlueprints or floor plans