chapter 11-12, kwo's assign 6e and assign 6f

Chapter 11 KWO’s

1. Marketing-

2. Exchange-

3. Value-

4. Marketing concept-

5. Marketing orientation-

6. Marketing strategy-

7. Market-

8. Target market-

9. Total-market approach-

10. Market segmentation-

11. Market segment-

12. Concentration approach-

13. Multisegment approach-

14. Marketing mix-

15. Price-

16. Distribution-promotion-

17. Marketing research-

18. Primary data-

19. Secondary-

20. Buying behavior-

21. Perception-

22. Motivation-

23. Learning-

24. Attitude-

25. Personality-

26. Social roles-

27. Reference groups-

28. Social classes-

29. Culture-

Chapter 12 KWO’s

1. Test marketing-

2. Commercialization-

3. Consumer products-

4. Business products-

5. Product line-

6. Product mix-

7. Branding-

8. Trademark-

9. Manufacturer brands-

10. Private distributor brands-

11. Generic products-

12. Packaging-

13. Labeling-

14. Quality-

15. Price skimming-

16. Penetration price-

17. Psychological-

18. Reference pricing-

19. Discounts-

20. Marketing channel-

21. Retailers-

22. Direct marketing-

23. Direct selling-

24. Wholesalers-

25. Intensive distribution-

26. Selective distribution-

27. Exclusive distribution-

28. Physical distribution-

29. Transportation-

30. Warehousing-

31. Materials handling-

32. Integrated marketing communications-

33. Advertising-

34. Advertising campaign-

35. Personal selling-

36. Publicity-

37. Sales promotion-

38. Push strategy-

39. Pull strategy-

40. Promotional positioning-