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Chapter10-ManagingforSustainability.pptx

Chapter 10

Managing for Sustainability

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Ch. 10: Key Learning Objectives

10-1 Knowing the main features of environmental laws in the United States and other nations.

10-2 Understanding the advantages and disadvantages of different regulatory approaches.

10-3 Assessing the costs and benefits of environmental regulation.

10-4 Defining an ecologically sustainable organization and the stages through which firms progress as they become more sustainable.

10-5 Understanding how businesses can best manage for sustainability.

10-6 Analyzing how effective sustainability management makes firms more competitive and improves their financial performance.

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In many nations government regulates business activity in order to protect the environment.

By setting common standards, governments can take cost of pollution control out of competition.

Governments can also provide economic incentives and offer systems for resolving disputes.

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Role of Government

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Major Areas of Environmental Regulation

Environmental Protection Agency (EPA), main agency charged with pollution control, was established in 1970.

In the United States, the federal government regulates in three major areas of environmental protection:

Air pollution.

Water pollution.

Solid and hazardous waste.

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Three Major Areas of Environmental Regulation1

1. Air pollution

Occurs when more pollutants are emitted into the atmosphere than can safely be absorbed and diluted by natural processes.

Results from human activity, especially industrial processes and motor vehicle emissions.

The major law governing air pollution is the Clean Air Act.

 Example: Volkswagen violated the Clean Air Act when it programmed emissions control devices on some of its diesel cars so that they polluted more than the law permitted.

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Three Major Areas of Environmental Regulation2

2. Water pollution

Occurs when more wastes are dumped into waterways than can be naturally diluted and carried away.

Failure to comply with clean water laws can be very expensive for business.

The main U.S. law governing water pollution is the Water Pollution Control Act, also known as the Clean Water Act.

Goal is to restore or maintain the integrity of all surface water in the United States.

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Three Major Areas of Environmental Regulation3

3. Solid and Hazardous Waste

The contamination of land by both solid and hazardous waste.

Environmental justice: The effort to prevent inequitable exposure to risk, such as from hazardous waste, in disadvantaged communities.

Superfund or CERCLA legislation passed in 1980

Established fund to clean up the most dangerous toxic waste sites in the United States.

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Alternative Policy Approaches1

Command and Control Regulation:

Government commands business to comply with certain standards and often controls their choice of technology, requiring the best available.

 Example: Government sets the maximum amount of a pollutant a factory can emit.

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Alternative Policy Approaches2

Market-based mechanisms

Based on the idea that the market is a better control than extensive standards that specify precisely what companies must do.

Cap-and-trade: allows businesses to buy and sell the right to pollute, a process.

Example: California’s tradable permits.

Emissions charges or fees.

Example: green taxes or eco-taxes.

Government incentives.

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Alternative Policy Approaches3

Information disclosure

Also called regulation by publicity or regulation by embarrassment.

The government encourages companies to pollute less by publishing information about the amount of pollutants individual companies emit each year.

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Alternative Policy Approaches4

Civil and criminal enforcement

The threat of fines or even prison can be an effective deterrent to corporate outlaws who would otherwise degrade the environment.

Example: Anadarko Petroleum paid more than $5 billion to settle charges of environmental contamination and to pay for cleanup.

European regulators have actively pursued environmental criminals.

U.S. Sentencing Commission has established guidelines for sentencing environmental wrongdoers.

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Advantages and Disadvantages of

Alternative Policy Approaches to Reducing Pollution1

From Figure 10.2

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Policy Approach Advantages Disadvantages
Command-and-control regulation Enforceable in the courts Compliance mandatory Across-the-board standards not equally relevant to all businesses. Requires large regulatory apparatus. Older, less-efficient plants may be forced to close Can retard innovation. Fines may be cheaper than compliance. Does not improve compliance once compliance is achieved.

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Advantages and Disadvantages of

Alternative Policy Approaches to Reducing Pollution2

From Figure 10.2

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Market-based mechanisms Advantages Disadvantages
Cap-and-trade systems Gives businesses more flexibility. Achieves goals at lower overall cost. Saves jobs by allowing some less-efficient plants to stay open. Permits the government and private organizations to buy allowances to take them off the market. Encourages continued improvement. Gives business a license to pollute. Permit levels are hard to set. May cause regional imbalances in pollution levels. Enforcement is difficult.
Emissions fees and taxes Taxes bad behavior (pollution) rather than good behavior (profits). Fees are hard to set. Taxes may be too low to curb pollution.

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Advantages and Disadvantages of

Alternative Policy Approaches to Reducing Pollution3

From Figure 10.2

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Policy Type Advantages Disadvantages
Government incentives Rewards environmentally responsible behavior. Encourages companies to exceed minimum standards. Incentives may not be strong enough to curb pollution.
Information disclosure Government spends little on enforcement. Companies able to reduce pollution in the most cost-effective way. Does not motivate all companies.
Civil and criminal enforcement Taxes bad behavior (pollution) rather than good behavior (profits). May not deter wrongdoing if penalties and enforcement efforts are perceived as weak.

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Costs and Benefits of Environmental Regulation

Environmental regulations have led to the loss of jobs in some polluting industries, but at the same time have stimulated other sectors.

Clean Economy: Sectors of the economy that produce goods and services with an environmental benefit.

 Example: Jobs have been created in:

Alternative energy.

Electric vehicles.

Energy-efficient construction.

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Costs and Benefits of Environmental Regulation

From Figure 10.3

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Costs Benefits
Manufacturers, mining companies, and utilities spend billions of dollars annually to comply with environmental regulations. Emissions of pollutants drop
Some jobs are lost in particularly polluting industries. Air and water quality improves; toxic-waste sites are cleaned up; and natural beauty is preserved or enhanced.
Competitiveness of some capital-intensive, “dirty” industries is impaired. People live longer and healthier lives in less polluted environments.
Consumers pay more when companies pass along increased costs of regulations. Jobs are created in the clean economy sector, such as environmental products and services, alternative energy, and tourism.

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Managing for Sustainability

Environmental regulations establish minimum standards for environmental performance.

Many firms are now voluntarily moving beyond compliance

to improve environmental performance in all operational areas.

to manage proactively for sustainability.

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Stages of Corporate Environmental Responsibility

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Clean technology

Businesses develop innovative, new technologies that support sustainability

Product stewardship

Managers focus on all environmental impacts associated with the full life-cycle of a product

Pollution prevention

Focuses on minimizing or eliminating waste before it is created

Ecologically Sustainable Organization

Companies that operate consistently with principles of sustainable development.

Is an “ideal,” absolute standard against which real organizations can be measured.

Some visionary companies are trying to achieve this.

 Example: Interface.

Supportive government policies and widespread movement among many businesses and other social institutions will be needed for ESOs to succeed.

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Sustainability Management in Practice

An emerging role at many leading firms is the Chief Sustainability Officer (CSO).

Interpersonal skills—being able to work effectively with people across the organization—are critical to success.

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Effective Sustainability Management Shares a Number of Common Characteristics

Common characteristics:

Top management commitment.

Clear goals and metrics.

Employee engagement.

Alignment of rewards and incentives.

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Environmental Auditing and Reporting

A way for leading companies to track their progress toward meeting sustainability goals.

More recently, many firms have moved to integrate their social and environmental reporting into a single sustainability report.

Integrated reporting occurs when companies report to stakeholders not just their financial results but also their environmental and social impacts.

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Environmental Partnerships

Draw on the unique strengths of the different partners to improve environmental quality or conserve resources.

 Example: Partnership between Starbucks Corporations and Conservation International (CI).

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Sustainability Management as a Competitive Advantage1

Cost savings

Companies obtain significant cost savings by reducing pollution and hazardous waste, recycling materials, and operating with greater energy efficiency.

Brand differentiation

Companies that develop a reputation for environmental excellence distinguish their brand and attract like-minded customers.

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Sustainability Management as a Competitive Advantage2

Technological innovation

Technological innovation can lead to imaginative new methods for reducing pollution and increasing efficiency.

Reduction of regulatory and liability risk

Companies that are proactive with respect to their environmental impacts are often better positioned than their competitors to respond to new government mandates.

Strategic planning

Companies that cultivate a vision of sustainability must adopt sophisticated strategic planning techniques.

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Corporate Leaders in Integrating Sustainability Into Their Business Strategy

Figure 10.4

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Accessibility Content: Text Alternatives for Images

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Corporate Leaders in Integrating Sustainability Into Their Business Strategy Text Alternative

The x-axis represents favorable percentages and has eleven markings. From left to right the markings read: 0; 5; 10; 15; 20; 25; 30; 35; 40; 45; and 50.

The y-axis lists eleven companies.

From bottom to top, the sustainability leaders are as follows:

GE, BASF, and Nike are all about 3 percent;

Nestle around 6 percent;

Tesla and Natura around 7 percent;

IKEA about 8 percent;

Marks & Spenser about 7 percent;

Interface about 11 percent;

Patagonia about 23 percent;

And Unilever tops the chart with a full 45 percent.

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