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PowerPoint Slides prepared by: V. Andreea CHIRITESCU Eastern Illinois University
N. GREGORY MANKIW
PRINCIPLES OF
ECONOMICS Eight Edition
Ten Principles of Economics
CHAPTER
1
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1
Ten Principles of Economics
• Economy, “oikonomos” (Greek) – “One who manages a household” – Households and economies have much in
common • A household faces many decisions
– Allocate scarce resources • Taking into account: ability, effort, desire
• Society faces many decisions – Allocate resources and output
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Ten Principles of Economics
• Resources are scarce • Scarcity: the limited nature of society’s
resources – Society has limited resources and
therefore cannot produce all the goods and services people wish to have
• Economics – The study of how society manages its
scarce resources
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Ten Principles of Economics
• Economists study: – How people make decisions
• Work, buy, save, invest – How people interact with one another – The forces and trends that affect the
economy as a whole • Growth in average income • Fraction of the population that cannot find work • Rate at which prices are rising
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Ten Principles of Economics
• How people make decisions Principle 1: People face trade-offs Principle 2: The cost of something is what you give up to get it Principle 3: Rational people think at the margin Principle 4: People respond to incentives
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Ten Principles of Economics
• How people interact Principle 5: Trade can make everyone better off Principle 6: Markets are usually a good way to organize economic activity Principle 7: Governments can sometimes improve market outcomes
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Ten Principles of Economics
• How the economy as a whole works Principle 8: A country’s standard of living depends on its ability to produce goods and services Principle 9: Prices rise when the government prints too much money Principle 10: Society faces a short-run trade-off between inflation and unemployment
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How People Make Decisions, #1
Principle 1: People Face Trade-offs • “There ain’t no such thing as a free lunch”
– To get something that we like, we usually have to give up something else that we also like
• Making decisions – Requires trading off one goal against
another: to study one more hour, give up one hour of TV
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How People Make Decisions, #1
• Trade-offs – Students: how to allocate time – Parents: how to spend income
• Society faces trade-offs: – National defense and consumer goods
(guns and butter) – Clean environment and high level of
income – Efficiency and equality
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How People Make Decisions, #1
• Efficiency – Society is getting the maximum benefits
from its scarce resources – The size of the economic pie
• Equality – Distributing economic prosperity uniformly
among the members of society – How the pie is divided into individual slices
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How People Make Decisions, #1
• Efficiency and Equality trade-off – Public policies aimed at equalizing the
distribution of economic well-being • Welfare system, Unemployment insurance • Individual income tax • Achieve greater equality but reduce efficiency
• Recognizing that people face trade-offs – Does not by itself tell us what decisions
they will or should make
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How People Make Decisions, #2
Principle 2: The Cost of Something Is What You Give Up to Get It • People face trade-offs; making decisions:
– Compare costs with benefits of alternatives
– Need to include opportunity costs • Opportunity cost
– Whatever must be given up to obtain some item
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How People Make Decisions, #3
Principle 3: Rational People Think at the Margin • Rational people
– Systematically and purposefully do the best they can to achieve their objectives
– Given the available opportunities • Marginal changes
– Small incremental adjustments to a plan of action
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How People Make Decisions, #3
• Rational decision maker – Make decisions by
comparing marginal benefits and marginal costs
– Take action only if: Marginal benefits > Marginal costs
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“Is the marginal bene0it of this call greater than the marginal cost?”
How People Make Decisions, #3
• Why is water so cheap, while diamonds are so expensive? – Water – needed to survive – Diamonds – not a necessity – A person’s willingness to pay for a good
• Based on the marginal benefit that an extra unit of the good would yield
• The marginal benefit depends on how many units a person already has
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How People Make Decisions, #4
Principle 4: People Respond to Incentives • Incentive
– Something that induces a person to act – Higher price
• Buyers consume less; Sellers produce more – Public policy
• Change costs or benefits • Change people’s behavior • Can have unintended consequences
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How People Make Decisions, #4
• Seat belt law alters a driver’s cost–benefit calculation (Sam Peltzman, 1975) – Seat belts make accidents less costly
(reduce the likelihood of injury or death) • Reduce the benefits of slow, careful driving
– People drive faster and less carefully: • Larger number of accidents
– Net result: little change in the number of driver deaths and an increase in the number of pedestrian deaths
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How People Interact, #5
Principle 5: Trade Can Make Everyone Better Off • Trade
– Allows each person to specialize in the activities he or she does best
– Enjoy a greater variety of goods and services
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“For $5 a week you can watch baseball without being nagged to cut the grass!”
How People Interact, #6
Principle 6: Markets Are Usually a Good Way to Organize Economic Activity • Communist countries, central planning
– Government officials (central planners) are in the best position to allocate the economy’s scarce resources • What goods and services were produced • How much was produced • Who produced and consumed these goods
and services 19
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How People Interact, #6
• Market economy, allocation of resources – Through decentralized decisions of many
firms and households – As they interact in markets for goods and
services – Guided by prices and self-interest
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How People Interact, #6
• Market economies – No one is looking out for the economic
well-being of society as a whole – Have proven remarkably successful in
organizing economic activity to promote overall economic well-being
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How People Interact, #6
• Adam Smith’s “invisible hand” – Households and firms interacting in
markets • Act as if they are guided by an “invisible
hand” • Leads them to desirable market outcomes
– Corollary: Government intervention • Prevents the invisible hand’s ability to
coordinate the decisions of the households and firms that make up the economy
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Adam Smith Would Have Loved Uber
• Strict controls in the market for taxis – Regulation of insurance and safety – Limit entry into the market: limited
number of taxi medallions or permits – May determine the prices that taxis are
allowed to charge – To keep unauthorized drivers off the
streets and to prevent all drivers from charging unauthorized prices
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Adam Smith Would Have Loved Uber
• Uber, launched in 2009 – App for smartphones that connects
passengers and drivers – Uber cars do not roam the streets looking
for taxi-hailing pedestrians • Not taxis; not subject to the same regulations • But they offer much the same service
– Often charge less than taxis – Drivers raise their prices significantly
when there is a surge in demand 24
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Adam Smith Would Have Loved Uber
• Not everyone is fond of Uber – Traditional taxi drivers
• Economists love Uber – Increase consumer well-being
• Surge pricing – Increases the quantity of car services
supplied when they are most needed – Allocate the services to those consumers
who value them most highly
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How People Interact, #7
Principle 7: Governments Can Sometimes Improve Market Outcomes • We need government
– Enforce rules and maintain institutions that are key to a market economy
– Need institutions to enforce property rights – Promote efficiency, avoid market failure – Promote equality, avoid disparities in
economic wellbeing 26
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How People Interact, #7
• Property rights – Ability of an individual to own and exercise
control over scarce resources • Market failure
– Situation in which the market left on its own fails to allocate resources efficiently
– Externalities – Market power
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How People Interact, #7
• Externality – Impact of one person’s actions on the
well-being of a bystander – Pollution
• Market power – Ability of a single economic actor (or small
group of actors) to have a substantial influence on market prices
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How People Interact, #7
• Disparities in economic wellbeing – Market economy rewards people
• According to their ability to produce things that other people are willing to pay for
– Government intervention, public policies • Aim to achieve a more equal distribution of
economic well-being • May diminish inequality • Process far from perfect
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How Economy as a Whole Works, #8
Principle 8: A Country’s Standard of Living Depends on Its Ability to Produce Goods and Services • Large differences in living standards
– Among countries: • Average annual income, 2014: $55,000
(U.S.); $17,000 (Mexico); $13,000 (China); $6,000 (Nigeria)
– Over time: In the U.S. incomes have historically grown about 2% per year
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How Economy as a Whole Works, #8
• Explanation: differences in productivity • Productivity
– Quantity of goods and services produced from each unit of labor input
– Higher productivity • Higher standard of living
– Growth rate of nation’s productivity • Determines growth rate of its average income
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How Economy as a Whole Works, #9
Principle 9: Prices Rise When the Government Prints Too Much Money • Inflation
– An increase in the overall level of prices in the economy
• Causes for large or persistent inflation – Growth in quantity of money – Value of money falls
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“Well it may have been 68 cents when you got in line, but it’s 74 cents now!”
How Economy as a Whole Works, #10
Principle 10: Society Faces a Short-Run Trade-off between Inflation and Unemployment • Short-run effects of monetary injections:
– Stimulates the overall level of spending and the demand for goods and services
– Firms raise prices, hire more workers, produce more goods and services
– Lower unemployment 33
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How Economy as a Whole Works, #10
• Short-run trade-off between unemployment and inflation – Over a period of a year or two, many
economic policies push inflation and unemployment in opposite directions
– Key role – analysis of business cycle • Business cycle
– Fluctuations in economic activity – Such as employment and production
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Table 1 Ten Principles of Economics
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