Fashion culture midterm

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C H A PT E R 1 W H Y ST U DY D R E S S ?

I N T R O D U CT I O N

Lennon, Johnson, Rudd, Chapter 1

• Everyone in the world “dresses their body”.

• Dress has long been a means to communicate information about the self to others, to express the self creatively, and to protect the self from physical and psychological harm.

W H Y ST U DY D R E S S ?

• Dress is one of the many artifacts of culture

• Dress is a reflection of mentifacts

• Dress is a reflection of sociofacts

• The social psychology of dress is the study of dress and adornment in the larger context of human behavior and appearance in general

Lennon, Johnson, Rudd, Chapter 1

Dress is the total arrangement of all outwardly detectable modifications of the body and material objects added to it.

W H AT I S D R E S S ?

Dress is used as a noun (the items themselves), or a verb (behaviors to create an appearance).

WHAT IS DRESS?

CROSS-CULTURAL CLASSIFICATION

• Forms of dress models allow us to categorize dress.

• Vertical axis denotes body modifications or supplements, and horizontal axis denotes properties (color, volume, proportion, shape, texture, etc.)

Lennon, Johnson, Rudd , Chapter 1

CROSS-CULTURAL CLASSIFICATIONS

Lennon, Johnson, Rudd , Chapter 1

CROSS-CULTURAL CLASSIFICATIONS

Lennon, Johnson, Rudd , Chapter 1

WHAT IS CULTURE?

• A complex whole including knowledge, beliefs, art, morals, laws, customs, etc.

• Acquired by people as members of society.

• Culture is dynamic and cumulative.

Lennon, Johnson, Rudd , Chapter 1

ARTIFACTS, MENTIFACTS, SOCIOFACTS

• Artifacts refer to material aspects of culture.

• Mentifacts refer to “facts of the mind” such as beliefs, values, attitudes, goals, and world view.

• Sociofacts refer to facts of social organization, such as religion, education, government, family, economy, crime and punishment, and social status.

Lennon, Johnson, Rudd , Chapter 1

CONTEXT FOR THE STUDY OF DRESS

When we study human behavior, such as dress, we do so in a context.

Context can consist of:

• A physical setting

• A relationship with two or more people

• Social circumstances

• Historical time period

Lennon, Johnson, Rudd , Chapter 1

• To understand why an item of dress is worn, or a beauty ritual is practiced, we examine context.

CONTEXTUAL PERSPECTIVE

• Cognitive perspective

• Symbolic interaction

• Cultural/historical perspective

Lennon, Johnson, Rudd , Chapter 1

CULTURAL VIEWPOINTS

• Ethnocentrism is judging another culture by one’s own standards.

• Cultural relativity is finding worth in all cultural practices.

Lennon, Johnson, Rudd , Chapter 1

CHARACTERISTICS OF CULTURE THAT AFFECT DRESS

• Culture is transmitted.

• Culture is learned.

• Culture is shared.

• Culture is transformed.

Lennon, Johnson, Rudd , Chapter 1