Chapter 6 and 7 Review

1. Describe “two important characteristics” of survey research according to the textbook.

2. Who are respondents?

3. Is survey research usually experimental or non-experimental? Explain your answer.

4. Identify the 5 cognitive processes respondents use when they answer survey items.

5. Define item-order effect and provide an example of it that is not from the book.

6. Design two open-ended items on the topic of online learning.

7. Design two closed-ended items on the topic of online.

8. What is a Likert scale? Design two closed-ended questions using a Likert scale. Discuss the importance of balance on both sides of an item. (Take some time, too, to consider how to pronounce “Likert”…you might be surprised!)

9. Identify the meaning of the acronym BRUSO. (What does each letter represent?) Why is it important to consider each of these aspects of research.

10. Describe two things that should be included in the Introduction of a survey.

11. Differentiate between probability and non-probability sampling.

12. What is sampling bias? As best you can, explain how it impacts the outcome of a survey study.

13. Identify two survey tools for online survey administration that are mentioned in the textbook.