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Chapter 13 The Use of Social Media in Nursing: Pitfalls and Opportunities

Social Media #1

A method to share and transmit information to a far-reaching audience

Use of social media is on the rise (see Box 13.1)

A method to engage with that audience to:

Improve health outcomes

Enhance knowledge

Affect health care policy

Social Media #2

Promote causes and raise money

Stay connected to other nurses

Participate in professional organizations

Inform patients and caregivers and the public

Communicate with patients and colleagues

Perform research

Types of Social Media

Social Networks

Virtual network, virtual communities, or online communities—all designated platforms that give others access to groups of people outside their geographical boundaries

They provide a supportive environment. E.g., Facebook—public and closed groups

Social Bookmarking Sites

Search, organize, individualize, and comment on Web pages of interest

Digg.com

Stumbleupon

Social News

Similar to Bookmarking, but helps users find top relevant news articles

Links are organized, posted, and voted upon with the most popular links at the top of the list.

Media Sharing

A software platform where users share

Photos/videos and other social components. E.g., YouTube

Most utilized form of media sharing

Microblogging

Media platform where users can post short comments and links to their “wall”

E.g., Twitter

Must have a “handle”

Hashtag

#WeNurses

#HCLDR

Virtual Worlds

Computer-generated simulated settings where users can

Manipulate elements

Interact using an avatar

Purchase goods and services

Nursing has successfully used virtual worlds to educate nursing students in public health and even a simulated birthing center

Question #1

Is the following statement true or false?

Microblogging is a social media platform where users can post short comments and links to their “wall.”

Answer to Question #1

True

Microblogging is a social media platform where users can post short comments and link to their “wall,” where others can view or follow their comments.

True. Microblogging is a social media platform where users can post short comments and links to their “wall”.

Wikis

Allow multiple users to post Internet-based content, modify content, and create online communities

E.g., Wikipedia

While it is dynamic, it has open structure that can be modified or authored by any user

Blogs (Weblogs)

A place where individuals can write comments or forums about the topic of their choice

Usually focused on one specific topic area that promotes discussion and engagement

E.g., WordPress

RTConnections

Digital Doorway

Social Media Use by Patients (How Nurses Can Support Patients)

Empower patients in educating themselves with social media

The rise of the e-patient to seek out:

Current evidence

Engage others

Collaborate

Trustworthy sources of online information

The Nurse’s Role

Understand elements of digital citizenship

Not providing information about patients

Not providing medical advice online

Assess if patients are good candidates to self-educate on social media (see Box 13.3)

Steer toward the informed sources

Consider if patient has access

Troubleshoot with them

Question #2

Which of the following is a nursing role in social media?

A. Troubleshoot with patients

B. Consider if patient has access

C. Assess good candidates to educate on social media

D. All of the above

Answer to Question #2

All are within the role of nursing.

Pitfalls of Social Media and Nursing

Can also be unpredictable, dangerous, and harmful at times for patients and nursing due to:

Breaches of privacy—HIPPA

Anonymity

False “cures”

Nurses “friending” patients

Personal scrutiny (see Boxes 13.4 and 13.5)

Social Media in Nursing Practice Benefits

Enhance practices

Education and research

Promote self-management for patients with chronic illness

Support

Excellent platform for training

Research—nursing and patients

See Box 13.6

End of Presentation