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Principles of Incident Response and Disaster Recovery, 2nd Edition

Chapter 12

Crisis Management and International Standards in IR/DR/BC

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Objectives

Describe the role of crisis management in a typical organization

List recommendations for the creation of a plan preparing for crisis management

Discuss issues in dealing with post-crisis trauma

Explain the process of getting people back to work after a crisis

Describe the impact of the decisions regarding law enforcement involvement

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Objectives (cont’d.)

Discuss how to manage the crisis communications process

Explain how to prepare for the ultimate crisis in an organization through succession planning

List and describe key international standards in IR/DR/BC

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Introduction

Most critical asset: people

Employees, vendors, customers, or neighbors

Crisis response

Often overlooks steps to preserve people

September 11, 2001 attacks

Reinforced notion that people cannot be replaced readily

Such catastrophes set new benchmarks

Disaster management plans

Prepare organization for the impact of loss of people

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Crisis Management in the Organization

Crises arrive at organizations

Whether expected or not

Whether or not contingency plans and crisis management preparations in place

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Crisis Terms and Definitions

Institute for Crisis Management (ICM) crisis

Business crisis: significant business disruption

Direct impact on the lives, health, and welfare of an organization and its employees

Typically caused by the same events that cause incidents and disasters (natural and man-made)

Critical difference: potential impact on lives

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Crisis Terms and Definitions (cont’d.)

Crises studied by ICM

Result from management not taking action when informed about a problem that will eventually grow into a crisis

Two types

Sudden crisis

Operations disrupted without warning

Smoldering crisis

Problem or situation not generally known inside or outside the organization

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Crisis Terms and Definitions (cont’d.)

Crisis management (CM)

Set of actions taken in response to an emergency situation in an effort to minimize injury or loss of life

Emergency situation: isolated or widespread

Emergency response

Actions taken to manage immediate physical, health, and environmental impacts resulting from an incident

Crisis communications

Steps taken to communicate what is happening or has happened to internal and external audiences

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Crisis Terms and Definitions (cont’d.)

Humanitarian assistance

Actions taken to meet psychological and emotional needs of various stakeholders

Crisis management planning (CMP)

Process of preparing for, responding to, recovering from, and managing communications during a crisis

CMP process emphasis

Planning function during the “preparing for” stage

Primary guiding document

Crisis management plan (CM plan)

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Crisis Misconceptions

Majority of business crises are sudden crises

Reality: significantly more smoldering crises than sudden crises

Crises most commonly the result of employee mistakes or acts of nature

Reality: mostly the direct or indirect result of management actions, inactions, or decisions

ICM crisis categories

Failure of management controls occurs most

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Preparing for Crisis Management

Crisis management prepared similar to IR, DR, BC

Managers deal with crisis regularly

Small and innocuous or large and catastrophic

Successful executive management

Deals successfully with crises

Results from careful planning executed decisively to deal with issues quickly before harm comes to the organization

Promotes strategic organizational objectives

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General Preparation Guidelines

Tips to improve CM processes

Build contingency plans, identify teams, train staff, and rehearse scenarios before a crisis occurs

Verify staff members know that only designated crisis management team members represent the company

Plan to react as fast as possible

Ensure you have highest quality plans and processes

Always give complete and accurate information

Adopt the long view and consider long-term effects

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General Preparation Guidelines (cont’d.)

Excuses offered for not being prepared

Denial

Deferral or low prioritization

Ignorance

Inattention to warning signs

Ineffective or insufficient planning

Preparation for CM

Follow multistep process used for IR, DR, and BC

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Organizing the Crisis Management Team

CM planning committee

Gathers information; lays out future plans

CM planning team

May become the CM operations team

Representation from impacted areas and a champion

CM operations team (CM team)

Staff members engaged in actual response

CM team members: team leader, communications coordinator, emergency services coordinator, others

Head count: process of accounting for all personnel

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Crisis Management Team Planning Preparation

Questions stimulate conversation

What kind of notification system do we have or do we need? Is it automated or manual? Is it able to reach all employees or just management and the crisis team during business hours and after business hours? How long does it take?

Do we have an existing CM plan? If so, how old is it, and when was it last used or tested?

What internal operations must be kept confidential in order to prevent embarrassment or damage to the organization? How are we currently protecting that information?

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Crisis Management Team Planning Preparation (cont’d.)

Questions stimulate conversation (cont’d.)

Do we have an official spokesperson for the organization? Who is our alternate?

What information should we share with the media if we have a crisis? With our employees?

What crises have we faced in the past? What crises have other organizations in our region faced? In our industry? Have we changed how we operate as a result of these crises?

Answers provide foundation for shaping the CM plan

Answers assist team organization, initial strategies

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Crisis Management Critical Success Factors

Leadership

Leaders influence employees

Managers administer resources

Leadership skills

Ability to multitask; rational under pressure

Can express empathy

Uses quick and effective decision making

Able to delegate and use good communication

Ability to prioritize

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Crisis Management Critical Success Factors (cont’d.)

Speed of response

If CM plan becomes mobilized in the first hour

Then highest probability of coming out of the crisis with minimal impact exists

A robust plan

Clearly defined, rehearsed, and managed

Provides best possible chance of surviving a crisis

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Crisis Management Critical Success Factors (cont’d.)

Adequate resources

Access to funds (cash), communications management, transportation, legal advice, insurance advice and service, moral and emotional support, media management, effective operations center

Funding

Spend what you need, when you need it

Employee assistance programs, including counseling

Travel expenses and employee overtime

Replacement of employee property

Compensation for the injured

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Crisis Management Critical Success Factors (cont’d.)

Caring and compassionate response

Need people skills and demonstrate an understanding of employees personal issues

Provide comfort items

Excellent communications

Keep employees, community, and media informed of events and efforts

Have key personnel undergo media training

Know your stakeholders; keep them apprised

Tell the truth; have information ready to distribute

Express pity, praise, and promise

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Developing the Crisis Management Plan

Document specifying roles and responsibilities of individuals

Purpose

Identify individuals to whom the document applies

Crisis management planning committee

Identifies the individuals by name or by position

Defines difference between the planning committee and the operating team

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Developing the Crisis Management Plan (cont’d.)

Crisis types

Example: simple method of defining crises

Category 1: Minor damage to physical facilities or minor injury to personnel addressable with on-site resources or limited off-site assistance

Category 2: Major damage to physical facilities or injury to personnel requiring considerable off-site assistance

Category 3: Organization-wide crisis requiring evacuation of organizational facilities, if possible, and/or cessation of organizational functions pending resolution of the crisis

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Developing the Crisis Management Plan (cont’d.)

Crisis management team structure

Identifies the CM team and its responsibilities

Individuals who handle the crisis in the event if the CM plan activated

Responsibility and control

CM team leader or an executive-in-charge assumes overall responsibility

Chain of command

List of officials: immediate supervisor to top executive

Executive-in-charge

Ranking executive on-site

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Developing the Crisis Management Plan (cont’d.)

Responsibility and control (cont’d.)

Clearly defined executive-in-charge roster

Chief executive officer/president

Senior vice president

Vice president for operations/chief operations officer

Implementation

Plan implementation including contingencies

Provides alternatives for optimal and less than optimal situations

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Developing the Crisis Management Plan (cont’d.)

Crisis management protocols

Detailed notification protocol for common crisis or emergency events

Include whom to contact and when

Event examples

Medical emergency

Violent crime or behavior

Political situations

Off-campus incidents; accidents involving employees

Environmental or natural disasters

Bomb threats

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Developing the Crisis Management Plan (cont’d.)

Crisis management plan priorities

Details effort priorities for CM team and other responsible individuals

Requires the establishment of general priorities

Each may have subordinate priorities

Appendices

Communications roster

Building layouts or floor plans clearly marked

Emergency exits, fire suppression systems, fire extinguishers, emergency equipment

Planning checklists detailing who prepares what

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Developing the Crisis Management Plan (cont’d.)

Sample CM plan

Available in book’s Opening Case Scenarios and Ongoing Cases

Included in Appendix C

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Crisis Management Training and Testing

CM training follows same blueprints and procedures of IR, DR, and BC

Desk check, talk-throughs, walk-throughs, simulation, and other exercises

Use on a regular basis

Helps prepare for crises

Helps keep the CM plan up to date

Emergency roster test

After hours notification tests or alert roster tests

Determine employees ability to respond

Automated or manual notifications

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Crisis Management Training and Testing (cont’d.)

Tabletop exercises

Scenario-driven talk-through

Employees are given a general scenario and sequence of several unfolding events or “injections” and asked to describe how they would respond

Messages can be passed around the table

Simulation

Conduct exercises simulating a crisis

May schedule simulation in conjunction with a fire department training exercise

Works well for small-scale and large-scale events

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Crisis Management Training and Testing (cont’d.)

First aid training

Many larger organizations have training and formal procedures to assist first responders

Can be used during crisis-response activities

Have first aid kits and know how to use contents

Routinely check contents

Encouraged staff to have first aid and cardiopulmonary resuscitation (CPR) training

Provide easy-to-use heart defibrillators

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Crisis Management Training and Testing (cont’d.)

Other crisis management preparations

Elements that can help if CM plan needed

Emergency kits, emergency identification cards, and medical condition notifications

Emergency kits

Provide essential components

Copies of the DR, BC, and CM plans, laminated checklist of preliminary CM steps, laminated map with marked assembly areas and shelters, laminated card with emergency numbers, flashlights, reflective vests, warning triangle, caution tape, first aid kit with rubber gloves, clipboard, notepad, pens, markers, spray paint

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Crisis Management Training and Testing (cont’d.)

ID cards

Provide a crisis management identification card

Provides quick reference for critical CM information

Provides critical personal information

Medical alert tags and bracelets

Consider the protection of personal privacy

May be necessary to ask employees about any medical conditions to consider during crisis

Covered in part with the emergency ID cards

Consider use of medical alert tags or bracelets

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Post-crisis Trauma

Anyone can suffer severe traumatic episode side effects

Look out for the well-being of all individuals

Not just those directly affected by the crisis

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Posttraumatic Stress Disorder

Posttraumatic stress disorder (PTSD)

Shell shock, battle fatigue, or battle neurosis

Widely recognized psychiatric disorder

Make preparations for the fallout from PTSD

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Employee Assistance Programs

Employee assistance program (EAP)

Part of health benefits or contracted out as needed

Provides counseling services

Assist employees in coping with the changes in life resulting from surviving a crisis

EAPs fill the need to talk through issues that people are unable to deal with on their own

Humanitarian response team as part of CM team

Counselors, legal aids, medical professionals, interpreters

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Immediately after the Crisis

Assembly areas used to gather employees

Use automated notification systems, supervisor head counts, and buddy system to account for employees

Formally release personnel after accounted for

Resist urge to move employees out as quickly as possible

Before employees released

Hold one final information briefing

Provide an overview of what happened, who was affected, and what the next course of business will be

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Immediately after the Crisis (cont’d.)

Dealing with families

CM plan should prepare organization’s management and staff to interact with family members

Especially if serious injury or loss of life occurred

May require professional assistance

Legal counsel, grief counselors, and employees formally trained to deal with these situations

Follow up with employees receiving medical care at clinics or hospitals

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Getting People Back to Work

Conduct a briefing of all employees, either directly or through managers and supervisors

Without facts, rumor mill will run rampant

Use internal counseling sessions (individual and group)

Mixed opinions about debriefing activities

Some PTSD research indicates

Debriefing process itself may exacerbate problems experienced following a stressful event

Use skilled crisis-management professionals to monitor and follow up on the affected workforce

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Dealing with Loss

Result of death or serious injury or an unwillingness to return to the workplace

Skills and organizational knowledge may be lost

Use cross-training, job and task rotation, and redundancy to help

Cross-training

Process of ensuring that every employee is trained to perform at least part of the job of another employee

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Dealing with Loss (cont’d.)

Job and task rotation

Job rotation

Movement of employees from one position to another so they can develop additional skills and abilities

Horizontal job rotation

Movement of employees among positions at the same organizational level rather than through progression and promotion

Task rotation

Functionally similar to job rotation but only involves the rotation of a portion of a job

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Dealing with Loss (cont’d.)

Personnel redundancy

Provides assurance in the coverage of critical skills and knowledge

Personnel costs: large business expenses

Redundant personnel

Individuals hired above and beyond the minimum number of personnel needed to perform a business function

May not be the best option for all businesses

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Law Enforcement Involvement

Contact law enforcement during a crisis

Have trained in skills specifically geared to CM

Crowd control, search and rescue, first aid, physical security

Dial 911 in the United States and Canada

Dial 999 in other countries

Level of involvement may escalate quickly

Through state investigative agencies to federal agents and officers

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Federal Agencies

Federal agencies involved in a crisis

Dependent on the type and scope of the crisis

Department of Homeland Security (DHS)

Federal agency most specifically organized to handle crises: (http://www.dhs.gov)

Especially threats to the safety of U.S. citizens and potential damage to infrastructure

DHS and FEMA sponsor a public education site to provide information on preparing for crisis

http://ready.gov

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Federal Agencies (cont’d.)

Department of Homeland Security (cont’d.)

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Federal Agencies (cont’d.)

Department of Homeland Security (cont’d.)

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Federal Agencies (cont’d.)

Federal Emergency Management Agency (FEMA)

Stated mission

“To support our citizens and first responders to ensure that as a nation we work together to build, sustain, and improve our capability to prepare for, protect against, respond to, recover from, and mitigate all hazards”

Provides many services

Service to disaster victims, integrated preparedness, operational planning and preparedness, incident management, disaster logistics, hazard mitigation, emergency and public disaster communications, continuity programs

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Federal Agencies (cont’d.)

Secret Service

Dual mission

Protect high-level politicians

Investigating crimes related to financial securities

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Federal Agencies (cont’d.)

Federal Bureau of Investigation (FBI)

Mission

“To protect and defend the United States against terrorist and foreign intelligence threats and to enforce the criminal laws of the United States”

Assigned jurisdiction over more than 200 categories of federal law

Counterterrorism, counterintelligence, cybercrime, public corruption, civil rights violations, organized crime, white-collar crime, and major thefts and violent crimes

Crime crossing state lines becomes a federal matter

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Federal Agencies (cont’d.)

Federal hazardous materials agencies

Trained to deal with radiological, biological, or chemical threats (terrorist or accidental)

Assist to contain contamination and restrict exposure

Incidents resulting from transportation accident: handled by the Department of Transportation’s Office of Hazardous Materials Safety

Criminal or terrorist act: handled by DHS and/or FBI

Radioactive materials handled by U.S. Department of Energy’s Nuclear Emergency Response Team

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State Agencies

State agencies work with trade associations, individual businesses, and local governments to assist both in emergency preparations and in actual crisis management

State emergency management agency

State EMA and/or State DHS

State level point of interaction with the federal DHS and FEMA

State agencies may:

Be aligned with U.S. DHS functions and roles

Have corollary relationships with state FEMA agencies

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State Agencies (cont’d.)

State investigative services

State bureau of investigation (SBI)

State version of the FBI

May be associated with the state highway patrol

May be in a separate agency

SBI arrests suspects, serves warrants, enforces laws that regulate property owned by the state or any state agency, assist local law enforcement officials

State hazardous materials agency

Team prepared to handle emergency spills from trucks, trains, and aircraft

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Local Agencies

Local law enforcement enforce all local/state laws

Handle suspects and security crime scenes for state and federal cases

Police special weapons

SWAT (special weapons action team)

SORT (special operations response team)

Elite officers with extensive training in special weapons and tactics

Bomb detection and removal: deal with incendiary, explosive, contaminating devices

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Managing Crisis Communications

Essential for keeping organization together and functioning during and after a crisis

Managed communication occurs between crisis team, management, and employees.

Unmanaged communications

Beyond the control of the organization altogether

Communications with law enforcement, emergency services, and especially the media

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Crisis Communications

Jonathan Bernstein of Bernstein Crisis Management, LLC offers 11 steps of crisis communications

See pages 511-515

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Avoiding Unnecessary Blame

Unfortunate consequence of any crisis

Human need to place blame

Media often seeks to assign responsibility

Accountability appropriate if negligence is a factor

Fault

Occurs when management had a responsibility to do something in line with due diligence or due care, but didn’t do anything or did the wrong things

Blame

Human response dealing with the inexplicable travesty associated with loss – loss of life, limb, or property

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Avoiding Unnecessary Blame (cont’d.)

Examine your vulnerabilities

Look for crises events that could be interpreted as blameworthy

Start with the BIA and then move through the CM plan

Manage outrage to defuse blame

For natural or human emergency

Must demonstrate that you were prepared; can go a long way toward warding off blame

To defuse outrage seek and accept responsibility for the event

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Avoiding Unnecessary Blame (cont’d.)

Questions to help avoid blame

Should you have foreseen the incident and taken precautions to prevent it?

Were you unprepared to respond effectively to the incident after it occurred?

Did management do anything intentionally causing the incident to occur or that made it more severe?

Were you unjustified in the actions you took leading up to and following the incident?

Is there any type of scandal or cover-up related to your involvement in the incident?

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Succession Planning

Succession planning (SP)

Process enabling an organization to cope with any loss of personnel

With a minimum degree of disruption to the functionality of the organization

Predefine the promotion of internal personnel usually by position

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Elements of Succession Planning

SP widely recognized as an essential executive-level function

Must be carefully managed

Dr. Beitler’s approach: six-step model

Alignment with strategy

SP must maintain its alignment with the other planning initiatives that take place within an organization

Identifying positions

Identify the key positions to include

Identifying candidates

Use a subjective assessment of individuals

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Elements of Succession Planning (cont’d.)

Dr. Beitler’s approach: six-step model (cont’d.)

Developing successors

Have career skill-building development plans defined by managers and HR Department

Integration with routine processes

For maximum SP process success, it must be operated by the line managers who form the core of the organization’s executive team

Balancing SP and operations

Managers must be accountable for planning, organizing, leading, and controlling SP activities

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Succession Planning Approaches for Crisis Management

Organizations lacking an SP process

Must include provisions for dealing with losses in key positions

A more complete CM plan should include a more complete approach to SP

Must decide the degree of visibility that the SP process will have within the organization

Visibility (transparency)

Degree of information about the SP that members have prior to their need to know about it

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Succession Planning Approaches for Crisis Management (cont’d.)

Operationally integrated succession planning

More visible approach

Fully developed as a supervisory process in the organization

Fully integrated into the routine management processes of the organization

Well known to the current incumbents of key positions

Well known to potential successors to those key positions

No need to make special provisions for SP when integrating the process into contingency

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Succession Planning Approaches for Crisis Management (cont’d.)

Crisis-activated succession planning

Concealed version of SP

Reasons

Desire to avoid alarming organization members

Desire to avoid revealing critical information to competitive intelligence gatherers

Must develop contingent SPs using less open methods than an integrated plan would use

Mechanisms for backfilling vacant key positions

Must become part of the CM operational plan

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International Standards in IR/DR/BC

Number of U.S. and international standards

Provide guidance for various certifications and implementation

United States: guidance of the NIST series

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NIST Standards and Publications in IR/DR/BC

Primary guide for IR

SP 800-61 Revision 2, Computer Security Incident Handling Guide

http://csrc.nist.gov/publications/drafts/800-61-rev2/draftsp800-61rev2.pdf

Primary document for DR and BC

SP 800-34 Revision 1, Contingency Planning Guide for Federal Information Systems

http://csrc.nist.gov/publications/nistpubs/800-34-rev1/sp800-34-rev1_errata-Nov11-2010.pdf

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ISO Standards and Publications in IR/DR/BC

ISO: develops and publishes international standards

ISO/IEC 27031:2011

ISO standard focusing on the IT aspects of IR and BC

Describes elements of information and communication technology (ICT) readiness activities

ISO 22301:201

ISO standard specifying what must be done to implement a BC management system (BCMS)

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ISO Standards and Publications in IR/DR/BC (cont’d.)

ISO 22320:2011

ISO’s primary standard for crisis management

Helps organizations respond to disasters, social disruptions, or other significant incidents

ISO/IEC 24762:2008

Gives guidance to ICT organizations on the specifics of DR within the broader BC process.

Specifies how to prepare and use DR services and pre-position facilities as well as identify what capabilities a qualified DR service provider should be able to deliver

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Other Standards and Publications in IR/DR/BC

ASIS

1955: American Society for Industrial Security

2002: changed name to ASIS International

Standards

Organizational Resilience: Security, Preparedness and Continuity Management Systems - Requirements with Guidance for Use Standard (2009)

ASIS/BSI Business Continuity Management Standard (2010)

Business Continuity Guideline: A Practical Approach for Emergency Preparedness, Crisis Management, and Disaster Recovery (2005)

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Other Standards and Publications in IR/DR/BC (cont’d.)

BSI

British Standards Institute (BSI)

Father of many international standards

ISO 27000 series, ISO 9000 series, ISO 14000

Standards

PD 25666:2010, Business Continuity Management: Guidance on Exercising and Testing for Continuity and Contingency Programs – PD 25666

PD 25666:2010, Business Continuity Management: Guidance on Exercising and Testing for Continuity and Contingency Programs – PD 25666

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Other Standards and Publications in IR/DR/BC (cont’d.)

BSI (cont’d.)

Standards (cont’d.)

PD 25111, Business Continuity Management: Guidance on Human Aspects of Business Continuity Management – PD 25111

BS 25999, Business Continuity Management – BS 25999

BIP 0064: 2007, Information Security Incident Management: A Methodology

PAS 200, Crisis Management: Guidance and Good Practice

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Other Standards and Publications in IR/DR/BC

FFIEC

Federal Financial Institutions Examination Council (FFIEC) IT Examination Handbook InfoBase

http://ithandbook.ffiec.gov/it-booklets/business-continuity-planning.aspx

Provides additional information on a range of community topics

Risk management, IR, and CM

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Summary

Crisis: significant business disruption

Sudden and smoldering

Crisis management (CM): actions taken to minimize injury or loss of life

Crisis planning committee: include representatives of all appropriate departments and disciplines

CM team members handle the crisis response

Critical CM success factors

Leadership, response speed, robust plan, adequate resources, funding, caring and compassionate response, and excellent communications

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Summary (cont’d.)

CM team uses policy and plan document

CM Training exercises

Emergency roster test, tabletop exercises, simulation

Other efforts: emergency kits, emergency identification cards, medical condition notification

Cross-training, job and task rotation, redundancy

Deal with unavailable staff

Contact law enforcement and other agencies

SP allows coping with the loss of key personnel

Standards and supporting documents exist

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