proposal
Chapter 4
Game Plan for Starting a Sport Business
A prospector company aggressively offers new products or services or aggressively enters new markets. Prospecting is a growth strategy used in fast-changing environments with high growth potential. Develop three potential prospector strategies for the business you have started in the previous chapters.
1. Prospector strategy 1
2. Prospector strategy 2
3. Prospector strategy 3
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From R.N. Lussier and D.C. Kimball, Applied Sport Management Skills Web Study Guide, 3rd ed. (Champaign, IL: Human Kinetics, 2020). |