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Please copy the below template as written (do not change wording) and insert your written sections under each topic. As stated in my feedback, provide historical information or how Alaska Airlines handled change under Section I only.

Under Section II, provide me with YOUR recommendations (How should Alaska Airlines move forward?) Please do not reiterate the case study by stating what Minicucci and the Alaska Airlines staff did. As I have instructed, this is a "Real World" change plan and you should use the wording, "It is the recommended that Alaska Airlines ..."

Each section should have no more than two paragraphs at most.

*** Change Plan Template *** Please Use (DO NOT Alter)

*** Below is a little help highlighted in Red. ***

I. Analysis and Diagnosis (Reflect and discuss items below on what happened in the Case Study)

A. What is the problem in need of addressing at this point in time? Describe which forces are driving the change effort

 lost bags, increased wait times, and delayed or cancelled flights. Dissatisfied workers

B. How did this problem arise? Determine how this problem is currently impacting the organization.

This can be poor management; a lack of resources

C. Identify the specific organizational needs driving the change. Explain each.

Updated technology, change in leader or new regulations that govern the organization

D. Identify specific variables, conditions, issues, individuals, and other factors that will impact the change effort negatively. Describe how these should be handled prior to planning the change effort.

Uncooperative staff, a lack of funding

E. What are the underlying causes of the problem? How should these be addressed?

F. Identify the gap between what the problem’s current situation is and what the hoped-for targeted outcome will be. Establish what needs to occur to build a process to bridge this gap.

You will discuss the current state of Alaska Airlines with the ideal state or goals, which highlights shortcomings and opportunities for improvement.

You will discuss how to fix, expand, or change it in order to determine how to best achieve their business goals

II. Developing a Change Plan Using Kotter’s Model for Implementing Organizational Change  (Provide your recommendation on how you would handle the change steps below; NOT what happened in the Case Study)

A. Create Urgency

1. Describe a plan to create urgency within the organization and convince stakeholders that this change needs to take place.

Acknowledge that a problem exist; call a meeting with organizational managers; show the team that the change is critical because without it, the Airlines will lose money and have to lay off workers or even close down their major hubs

2. What processes currently exist for implementing change? How will these processes need to be updated for the proposed change?

Discuss Alaska Airlines current steps to initiate change.  How will these processes need to be updated or changed to be more efficient

3. Describe the strategy you will use to get support from your employees. How will this strategy be effective?

B. Build a Guiding Coalition

1. Identify who should be involved in this guiding coalition. Provide rationale for each choice. Kotter likes 50% leaders and 50% managers with experience, while others prefer the composition to be 33% leaders, 33% managers, and 33% informal leaders, but you can assemble the guiding coalition as you see fit.

2. Determine steps you can take to ensure commitment from those involved. Describe those steps.

C. Form a Strategic Vision

1. Determine the values that are essential to this change. Why are these values essential?

Discuss the values of the organization (ie. teamwork, customer service, honesty, or integrity

2. Establish the vision for this organizational change effort (Provide a vision statement --Alaska Airlines Strives to be the number one airline in the sky, offering top notch customer service and on time flights). 

How will this vision be effective in promoting your change effort?

3. Identify your intended targeted outcomes. Defend your choices.

Decrease lost luggage, reduce flight delays, and improve customer service

4. What must occur for the organizational change effort to be considered a success? Defend your response.

The reason for the change should be explained to everyone in the organization, there has to be buy in from a large majority, milestones must be met

*****D. Communicate the Change

1. What is required for the change to be communicated effectively within the organization? Why?

2. Determine actions you will take to encourage two-way communication for effective feedback loops during implementation of the change effort. Explain why these actions will be effective.

Encourage face-to-face meeting, setup teams meetings, zoom sessions, etc

3. How will you support the direct supervisors in the organization in their efforts to communicate with employees about the change effort?

4. Describe how you will address any concerns or anxieties regarding this change.

5. Who needs to be involved and in what capacity for this change effort to be a success?

E. Enable Action by Removing Barriers

1. Identify the forces, barriers, and hindrances to the organizational change effort, and describe each.

Per your reading of change, discuss what you believe are the forces, barriers and hindrances are that prevent change from occurring (ie. a lack of resources or leadership support; there might not be a sufficient amount of money to purchase the software or hardware needed; or a lack of training)

2. How can resistance be recognized? How will you eliminate resistance or mitigate its impact on the implementation of the change plan?

From a change agent perspective, how can resistance be recognized? Here you want to discuss when change is in progress, most employees will call in sick, become complacent, or rebel against their supervisor.  Once you complete your discussion on what those things are, describe how you will mitigate those items if they occur.

3. Describe actions that will enable and empower employees to help drive the change effort.

Discuss giving Team Leads a role on the guiding team and allowing input from workers regarding change effort

F. Generate Short-Term Wins

1. Determine how you will generate short-term wins. How will you reward these wins?

Outline a plan for goal setting; explain a reward system for achieving short-term wins

2. What can be gained from short-term wins? Defend your response.

Describe what can be gained from reaching short term wins (ie. better work performance).  In the second part of the question, support your answer.

G. Sustain Acceleration

1. How will you ensure that the momentum driving the change effort continues?

Discuss what needs to happen within the organization to maintain momentum (ie. incentives, being transparent)

*****H. Institute Change

1. What actions need to occur for this change to become part of the organizational culture? Defend each action.

Provide steps or measures that Alaska Airlines need to take to make change apart of their culture.

2. What infrastructure mechanisms need to be in place to maintain and sustain the change into the future? Describe the importance of each.

Discuss what communication technologies and/or reporting protocols need to be in place to maintain change