Tourism

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Accessible Tourism 2

Introduction

Tourism is the migration of people from various world regions to see some of the most beautiful places. Tourists come from all over the globe to see some fantastic sights (Griffin and Dimanche, 2017, p. 103). The idea of tourism is related to several advantages for the nation that is the beneficiary. As a result of the tourists' visits to the numerous tourist attractions, the receiving country stands to gain differently. Widely accessible tourism is an essential component of adopting sustainable tourism. Individuals automatically associate accessibility with disabled people items such as hearing equipment for the blind and ramps for wheelchair users when they hear the phrase accessible tourism (Gillovic, McIntosh, Darcy, and Cockburn-Wootten, 2018, p. 617). To provide inclusive tourism for individuals from all walks of life and backgrounds, some components must be in place; the provision of services for disabled persons is just one component. The concept of accessible tourism ensures that tourist locations, goods, and services are approachable to persons of all ages and capabilities. It may also involve the level of body or intellectual impairments, impairments, or physiological or intellectual restrictions. Accessibility is a critical component of an efficient and sustainable development strategy, whether in tourism or other fields (Zajadacz, 2015, p. 192). Accessible tourism is not only for those with impairments; it is for everyone, regardless of ability. Inclusive tourism is crucial since adaptability is a human right and a significant financial opportunity for businesses.

Basic economic principles relate to global community-oriented tourism

Community-based tourism refers to a type of tourism in which residents welcome tourists to visit their communities and provide lodging for those tourists while they are there. It is often evident in those living in rural areas who are economically disadvantaged. The residents support themselves by acting as land managers, business owners, providers of services and products, and employees in various establishments. At least some of the money made from tourists is earmarked for projects that will ultimately benefit the community. The community can decide to form a partnership with a partner from the business sector to receive funding, customers, marketing, tourist accommodations, or any other kind of expertise. Consequently, while contemplating the inbound market, it is critical to developing a long-term marketing plan and regularly manage the ties. The following are some of the benefits of inbound tourism: It contributes to the country's hard cash supply. It creates employment for the general public (Glaesser et al., 2017). This symbol represents a tool for the growth and advancement of the country. It made individuals aware of their rights and familiar with them and increased their awareness. Although they have a high level of life, it makes goods accessible to the public. It contributes to the development of rural areas where tourist attractions are situated.

Different cases

a) Girls On The Go 

Girls On The Go is an only-for-women travel club based in South Orange County, California. Since 2008, the Girls On The Go Travel Club has put together excursions for female travelers (Girlsonthegoclub, 2022). Due to the ever-increasing popularity of solo female travel over the years, the company has started receiving inquiries from disabled women who wish to go on solo trips (Girlsonthegoclub, 2022). These ladies are interested in traveling without the assistance of a male companion. The majority of them are financially independent. The majority of the women either have their source of income and can determine their own way of life, or they come from families that can provide for them (Bloom, 2018). Taxation, travel marketing, infrastructural concerns, security, and cross-border legislation are among the most significant obstacles the company faces as a player in the tourism sector. The organization was not cognizant that some visitors were elderly or handicapped themselves.

Girls On the Go developed a strategy to mitigate the accessible tourism problem. They began planning the "Rampwalk in Mumbai" event with international social media (Singh, 2017). They brought wheelchair-using individuals to some of Mumbai's historical landmarks to see how accessible they are. They also planned an art appreciation workshop in which participants were paired up. They then masked one participant in each pair and asked the other to describe the paintings; after removing the blindfolds, they obtained very intriguing responses (Singh, 2017). People with disabilities have been more involved in tourist activities in recent years. It is a consequence of their increasing degree of social and economic engagement (Calabrò, 2022, p. 116). The advocacy of accessible tourism is one of the initiatives designed to raise awareness that has promoted accessible tourism in the organization Girls on the Go.

b) Umoja Corporation

Yeshwant Holkar observed that a close friend of his who had a disability was having difficulties locating places to go that were accessible. He decided to launch the internet portal Umoja. (Vaishnavi, 2022). At that moment, he became sure that there must be a more practical approach. After that, he collaborated on the problem with the other co-founder, Ben Musgrave, to devise a solution. When Holkar first began working on Umoja, one of the most significant challenges he faced was that hotels in India had neither heard of nor considered the possibility of accessible travel (Vaishnavi, 2022). Most consumers believed that the corporation was associated with an NGO or a CSR effort. The tourist sector is seasonal and does not provide a consistent revenue stream throughout the year, harming the entire company structure. Depending on the country, the tourist business might be a highly taxed industry (Meyer, 2013, p. 132). The accessible tourism industry has been neglected for far too long. It is owed to the fact that the vast majority of tourism accommodations and travel organizations have failed to take into mind the current reality.

The company was able to open the industry's eyes to the business opportunity of accessible travel. The success of their initiative is becoming evident as more businesses and companies have joined the venture on accessible tourism, which has highly complimented the services offered by Umoja. in.

c) Poland Active Krakow & Taxi Bus Krakow

It is a reputable business that has been around for a while and offers both transportation and sightseeing excursions. The organization's mission is to give customers a travel experience that is not only comfortable but also safe and enjoyable (Taxibuskrakow, 2022). They take pride in their professionalism while putting the utmost importance on the satisfaction of their customers and being able to accommodate all of their requirements. According to statistics, most tourists who go to most nations throughout the globe are middle-aged couples and children under twenty-one (Ribeiro et al., 2018, p. 29). Most tourist and travel establishments do not consider that some of their guests are needy and would need particular care in terms of infrastructural measures. When it comes to accessibility to medical, business, and transportation services, the elderly are mostly ignored by most tourist facilities and enterprises. The majority of the critical players in the sector lack knowledge and experience in the accessible tourism industry. This is because they have concentrated most of their efforts on boosting the traditional tourist industry (Meskele, Woreta, and Weldesenbet, 2016, p. 12). The majority were unaware that many of their clients were visually impaired and had significant difficulties in their establishments. Therefore, Poland Active Krakow & Taxi Bus Krakow was established to mitigate some of the transportation challenges that inhibited accessible tourism.

People who cannot walk or use wheelchairs can take advantage of the company's accessible transportation services. Their tours and transfers always use cars that are in good condition and meet all safety requirements. They provide the most extensive and varied range of tours in and around the captivating city of Krakow and its environs (Kołodziejczak, 2019, p. 68). The business has ensured that its employees are well-trained in dealing with persons who have a variety of impairments. The staff members have registered for various programs, such as welcome everyone training. Furthermore, such efforts contribute to establishing new labor relations across all areas of society and the business world (Kołodziejczak, 2019, p. 68). It also contributes to establishing new guidelines for tourist management based on the influence of the best accessible tourist activities. Establishing an accessible tourism honor or recognition is beneficial to businesses because it allows them to capitalize on their reputation due to the award (Yen, Chen, and Ho, 2021, p. 21). It also appreciates the organization's efforts that bestows it to advocate accessibility. The "wellness" of accessible tourism in a region can be assessed, and the evaluation metrics can be improved based on the extent of these awards.

Psychological implications of tourism destination marketing practices

Psychological aspects include hedonism, novelty, involvement, and significance. The qualities of a tourist location include the local culture, services, and facilities. The ability of leisure to reduce and control stress by promoting social connection, pleasant emotions, and coping in stress is evidenced by the positive sentiments of freedom and personal growth that it evokes (Moura, Kastenholz, and Pereira, 2017, p. 241). People with physical and sensory disabilities may utilize tourism as a coping mechanism. Accessible tourism for leisure has significant impacts on the development of its participants on multiple levels, amplified for people with impairments. It may increase good feelings, providing the aforementioned functions (Moura, Kastenholz, and Pereira, 2017, p.242). Consequently, it may be regarded as a stress-coping aid or stress-control approach, especially for the disabled population.

The advantages of engaging in accessible leisure travel will be susceptible to coping attitudes and methods. It is reasonable to believe that both beliefs and approaches could influence the stress-coping of persons with disabilities. Coping viewpoints and strategies associated with accessible leisure tourism enhance individuals with motor and sensory disabilities' skills (Turtureanu and Pripoaie, 2012). It also facilitates the capabilities to handle, influence, and manage stress. It supports the realignment and unification of their personal and social assets and favorably contributes to their health and global well-being. With the appropriate modifications, the LCS may be utilized in accessible leisure tourism as a platform for measuring and understanding the biopsychosocial features of stress-coping established by individuals with disabilities.

The role of the tourist as an agent for cultural change

Culture and tourism have a symbiotic connection that is mutually beneficial. It has the potential to boost a region's (or country's) attractiveness and competitiveness. Culture is becoming an increasingly essential component of the tourist industry (Afenyo-Agbe and Mensah, 2022). It also contributes to the creation of individuality in an increasingly competitive international market. At the same time, tourism offers a vital way of developing culture and earning revenue, both of which may support and enhance cultural heritage, cultural output, and creative expression. Therefore, cultivating a solid link between tourism and culture may assist regions in becoming more desirable and competitive as places to live, visit, work, and invest in. The growth of destinations all over the globe has been significantly influenced by the presence of the tourism industry (Afenyo-Agbe and Mensah, 2022). In the vast majority of circumstances, culture is a significant asset for tourist growth and, concurrently, one of the primary beneficiaries of this development. A destination's cultural scene plays an essential role in its ability to entice tourists. Still, it also plays a role in its ability to attract permanent inhabitants and foreign direct investment.

As a result, culture has been increasingly employed as an aspect of the tourism product and destination imaging strategies. Tourism has been integrated into cultural development strategies to support cultural heritage and production (Wei, Zhao, Zhang, and Huang, 2019). This synergy between tourism and culture is seen as one of the most important reasons for encouraging a more direct relationship between these two elements. This relationship is even more significant, given the growing importance of tourism and culture for economies around the globe. The OECD estimates that international tourism accounted for approximately 30% of global service exports in 2006 (Wei, Zhao, Zhang, and Huang, 2019). Similarly, culture and creativity are increasingly being recognized as critical economic drivers. An OECD study on the economic importance of culture indicated that in several major economies, the value of the cultural industries was between 3% and 6% of the total economy

The tourism business, a service industry, creates new avenues for people to find employment. It makes a ready market for goods such as fruit, brews, and services, but it also frequently leads to the preservation of monuments and pieces of art that would have been destroyed otherwise (Michopoulou et al., 2015, p. 180). In many instances, tourism has been identified as a factor that contributes to both the cultural enrichment or rejuvenation of a community and the erosion of the community's cultural authenticity. The literature is characterized by description, which occurs after the fact, with very few attempts made to foresee the effects tourism would have. Culture is becoming an increasingly essential component of the tourism industry, which contributes to the creation of distinctiveness in an increasingly competitive global market. At the same time, tourism provides a significant way of developing culture and earning cash, both of which can support and strengthen cultural heritage, cultural production, and creative endeavors.

Conclusion

Tourism is the movement of people from all over the globe to visit some of the most beautiful areas. Tourists travel from all over the world to witness these incredible sites. The concept of tourism is associated with some benefits for the country that benefits from it. The receiving country stands to help in various ways due to the visitors' visits to the various tourist sites. In many instances, tourism has been identified as a factor that contributes to both the cultural enrichment or rejuvenation of a community and the erosion of the community's cultural authenticity. Accessible tourism is not only for those who have disabilities; it is for everyone, regardless of ability. Accessibility is a vital component of any effective and sustainable development plan, whether in tourism or elsewhere. For far too long, the accessible tourism business has been ignored. The great majority of tourist lodgings and travel companies have failed to consider the contemporary realities. The advocacy of accessible tourism is one of the initiatives designed to raise awareness among government and non - governmental players and other sectors of society.

References

Afenyo-Agbe, E. and Mensah, I., 2022. Principles, Benefits, and Barriers to Community-Based Tourism. Prospects and Challenges of Community-Based Tourism and Changing Demographics, pp.1-29.

Bloom, L., 2018. Women-Only Travel: 15 Cool Ways To See The World Like Never Before. [online] Forbes. Available at: <https://www.forbes.com/sites/laurabegleybloom/2018/08/25/women-only-travel-15-cool-ways-to-see-the-world-like-never-before/?sh=50b1815c299f> [Accessed 17 May 2022]

Calabrò, G., Chirieleison, R.C., Giannetto, C. and Lanfranchi, M., 2022. Social Farms in Support of Local and Accessible Tourism. In Tourism and Disability (pp. 115-126). Springer, Cham.

Gillovic, B., McIntosh, A., Darcy, S., and Cockburn-Wootten, C., 2018. Enabling the language of accessible tourism. Journal of Sustainable Tourism, 26(4), pp.615-630.

Glaesser, D., Kester, J., Paulose, H., Alizadeh, A. and Valentin, B., 2017. Global travel patterns: an overview. Journal of Travel Medicine, 24(4).

Griffin, T. and Dimanche, F., 2017. Urban tourism: the growing role of VFR and immigration. Journal of Tourism Futures, 3(2), pp.103-113.

Girlsonthegoclub, 2022. Download The eBook | GOTG Why is it important for Women to travel?. [online] Girlsonthegoclub.com. Available at: <https://girlsonthegoclub.com/> [Accessed 17 May 2022].

Kołodziejczak, A., 2019. Information as a Factor of the Development of Accessible Tourism for

People with Disabilities. Quaestiones Geographicae38(2), pp.67-73.

Meyer, D., 2013. Pro-poor tourism: From leakages to linkages. A conceptual framework for creating linkages between the accommodation sector and 'poor'neighbouring communities. Tourism and the millennium development goals, pp.131-156.

Michopoulou, E., Darcy, S., Ambrose, I., and Buhalis, D., 2015. Accessible tourism futures: the world we dream to live in and the opportunities we hope to have. Journal of Tourism Futures, 1(3), pp.179-188.

Moura, A., Kastenholz, E. and Pereira, A., 2017. Accessible tourism and its benefits for coping with stress. Journal of Policy Research in Tourism, Leisure and Events, 10(3), pp.241-264.

Ribeiro, F., Silva, A., Barbosa, F., Silva, A. and Metrôlho, J., 2018. Mobile applications for accessible tourism: overview, challenges and a proposed platform. Information Technology &amp; Tourism, 19(1-4), pp.29-59.

Singh, N., 2017. These #3 Companies Are Enabling Travel for All. [online] Entrepreneur.

Available at: <https://www.entrepreneur.com/article/287504> [Accessed 17 May 2022].

Taxibuskrakow, 2022. Transfers & Tours | Taxi Bus Kraków. [online] Taxibuskrakow.com.

Available at: <https://taxibuskrakow.com/> [Accessed 17 May 2022].

Turtureanu, A. and Pripoaie, R., 2012. The Management of Touristic Destinations - Comparative Analysis. International Journal of Scientific Research, 3(8), pp.428-430.

Vaishnavi, H., 2022. This Mumbai-based organisation is making travel easy and accessible for differently-abled people. [online] YourStory.com. Available at: <https://yourstory.com/2017/04/differently-abled-people/amp> [Accessed 17 May 2022].

Yen, H., Chen, P. and Ho, K., 2021. Analyzing Destination Accessibility From the Perspective of Efficiency Among Tourism Origin Countries. SAGE Open, 11(2), p.215824402110057.

Wei, C., Zhao, W., Zhang, C. and Huang, K., 2019. Psychological factors affecting memorable tourism experiences. Asia Pacific Journal of Tourism Research, 24(7), pp.619-632.

Zajadacz, A., 2015. Evolution of models of disability as a basis for further policy changes in accessible tourism. Journal of Tourism Futures, 1(3), pp.189-202.

Thank you very much for your document. In the document attached you should be Abel to see my comments, open the document with the PC. In general, I think there is confusion about what was the goal of the assessment. You have a mix of many different aspects in your discussion but you are not actually talking in-depth about how the different companies or destinations cope with the problems of accessible tourism. You spend time talking about the problem but the document is bout the solutions. You can very briefly discuss the problem in the introduction to link to the discussion of the different companies to cope with the problem. Reconsider this and go much more in-depth into how they make accessible tourism possible (remember that you have also to compare and contrast the different companies' solutions to see which one is better, adding also a comparison table. Here there is nothing in this direction, just very brief information about the company's solutions, but you need to go much much more in-depth). I would not develop the last two paragraphs before the conclusion, they will lead you in a different direction. Consider Accessible Tourism as tourism for people with disabilities, elderlies and for all (especially for those excluded in this direction). Of course, accessibility is important but the terminology here is more related to people with disability and tourism opportunities. Check more the literature written on the topic.

I hope it is clear and if you have any questions do not hesitate to ask.