MT 499 Unit 7 assignment

5.1 Growth Strategy

For this we will be focusing on a marketing penetration strategy relying a lot of advertisements along with some strategic alliances. Our growth strategy will be somewhere along the lines a vertical one. We would like to offer our services as would any other place like ours but at a much lower reasonable price and include more than what the average place has to offer.

A growth strategy. This strategy for building your business might include: an internal strategy such as how to increase your human resources, an acquisition strategy such as buying another business, a franchise strategy for branching out, a horizontal strategy where you would provide the same type of products to different users, or a vertical strategy where you would continue providing the same products but would offer them at different levels of the distribution chain. For the Channels of distribution strategy, we will be looking at an internal sales force because I feel it would best fit into the daycare center and all it has to purchase.

5.2 Sales Strategy

Looking at our sakes strategy we will be doing a lot of advertisements online and also word of mouth. There are a lot of parents that work and need daycare within our choice of business and this will work out just fine. We will also look at the sales strategy that our competitors are using and really take it from there.

5.3 Communication Strategy

This will be a vital part of our business is what will aid in creating a lot of potential clients. Here we will be creating a really great website for the daycare center. It will be very user friendly and also include everything a parent should know about or school. We have listings of all staff and also list each of their skills and qualifications. For a thing such as assuring that there are ethical practices that are used for our marketing and selling efforts, we will ensure we use only the best people ever. We will have open communications and ensure that there is trust amongst anyone we choose to come in contact with. We will also have some sort of code of conduct in place.