MT460 Unit 7 assignment

Round 0 - 2018 Sim ID Z79546_8

High Level Overview Team Name Andrews Baldwin Chester Digby Erie Ferris Average

Sales $40,800 $40,800 $40,800 $40,800 $40,800 $40,800 $40,800

Profit $2,490 $2,490 $2,490 $2,490 $2,490 $2,490 $2,490

Contribution Margin

20.0% 20.0% 20.0% 20.0% 20.0% 20.0% 20.0%

Emergency Loan $0 $0 $0 $0 $0 $0 $0

Stock Price $11.16 $11.16 $11.16 $11.16 $11.16 $11.16 $11.16

Market Share 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% 16.7%

Research and Development Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your customers and analyze where your products are positioned relative to your competition.

Customer Buying Criteria

Low Tech

Customer Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours

21%

Positioning Performance 4.8 Size 15.2

9%

High Tech

Customer Buying Criteria Importance

Positioning Performance 7.4 Size 12.6

33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours

13%

Perceptual Map

Performance

S iz

e

0 2 4 6 8 10 12 14 16 18 20 0

2

4

6

8

10

12

14

16

18

20

Product List

Name Pfmn. Size Reliability Age Revision Date

Able 6.4 13.6 21000 3.1 25-Nov-2015

Baker 6.4 13.6 21000 3.1 25-Nov-2015

Cake 6.4 13.6 21000 3.1 25-Nov-2015

Daze 6.4 13.6 21000 3.1 25-Nov-2015

Eat 6.4 13.6 21000 3.1 25-Nov-2015

Fast 6.4 13.6 21000 3.1 25-Nov-2015

Marketing Look at each segment to assess how your products fit in the market. View how many units each product sold and their projected sales, and compare your product's price, promo & sales budget to the competition. The Customer Satisfaction Score tells you what your customers think of each product.

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $34.00 840 840 No $1,000 40% $1,000 55% 17

Baker $34.00 840 840 No $1,000 40% $1,000 55% 17

Cake $34.00 840 840 No $1,000 40% $1,000 55% 17

Daze $34.00 840 840 No $1,000 40% $1,000 55% 17

Eat $34.00 840 840 No $1,000 40% $1,000 55% 17

Fast $34.00 840 840 No $1,000 40% $1,000 55% 17

Low Tech Segment

Buying Criteria Importance

Price $15.00 - $35.00 41%

Age 3 Years 29%

Reliability 14,000 - 20,000 Hours 21%

Positioning Performance 4.8 Size 15.2 9%

Demand Information

Market Size 5,040

Units Sold 5,040

Growth Rate 10%

Market Share

Andrews (16.7%) Baldwin (16.7%) Chester (16.7%) Digby (16.7%) Erie (16.7%) Ferris (16.7%)

Name Price Units Sold Potential

Sold Stock Out

Sales Budget

Customer Accessibility

Promo Budget

Customer Awareness

Customer Satisfaction

Able $34.00 360 360 No $1,000 41% $1,000 55% 16

Baker $34.00 360 360 No $1,000 41% $1,000 55% 16

Cake $34.00 360 360 No $1,000 41% $1,000 55% 16

Daze $34.00 360 360 No $1,000 41% $1,000 55% 16

Eat $34.00 360 360 No $1,000 41% $1,000 55% 16

Fast $34.00 360 360 No $1,000 41% $1,000 55% 16

High Tech Segment

Buying Criteria Importance

Positioning Performance 7.4 Size 12.6 33%

Age 0 Years 29%

Price $25.00 - $45.00 25%

Reliability 17,000 - 23,000 Hours 13%

Demand Information

Market Size 2,160

Units Sold 2,160

Growth Rate 20%

Market Share

Andrews (16.7%) Baldwin (16.7%) Chester (16.7%) Digby (16.7%) Erie (16.7%) Ferris (16.7%)

Production All information related to your Production department decisions is below. View your product costs compared to the competition, and assess the capacity, automation, and utilization levels of each product.

Name Primary Segment

Price Material

Cost Labor Cost

Contribution Margin

Units Produced

Inventory Automation Next Round

Capacity Next Round

Plant Utilization

Able Low Tech $34.00 $16.17 $10.12 20.0% 1,287 87 3.0 800 163%

Baker Low Tech $34.00 $16.17 $10.12 20.0% 1,287 87 3.0 800 163%

Cake Low Tech $34.00 $16.17 $10.12 20.0% 1,287 87 3.0 800 163%

Daze Low Tech $34.00 $16.17 $10.12 20.0% 1,287 87 3.0 800 163%

Eat Low Tech $34.00 $16.17 $10.12 20.0% 1,287 87 3.0 800 163%

Fast Low Tech $34.00 $16.17 $10.12 20.0% 1,287 87 3.0 800 163%

Finance View high-level financial overviews - income statement, cash flow statement and balance sheet - for each company in your industry. Below, you can see how each of your products contributed to your profitability.

Income Statement

Andrews Baldwin Chester Digby Erie Ferris

Sales $40,800 $40,800 $40,800 $40,800 $40,800 $40,800

Variable Costs $32,651 $32,651 $32,651 $32,651 $32,651 $32,651

Fixed Costs $3,599 $3,599 $3,599 $3,599 $3,599 $3,599

Other $0 $0 $0 $0 $0 $0

Interest $641 $641 $641 $641 $641 $641

Taxes $1,368 $1,368 $1,368 $1,368 $1,368 $1,368

Profit Sharing $51 $51 $51 $51 $51 $51

Net Profit $2,490 $2,490 $2,490 $2,490 $2,490 $2,490

Cash Flow

Andrews Baldwin Chester Digby Erie Ferris

Cash from Operating $5,598 $5,598 $5,598 $5,598 $5,598 $5,598

Cash From Investing $0 $0 $0 $0 $0 $0

Cash from Financing ($1,000) ($1,000) ($1,000) ($1,000) ($1,000) ($1,000)

Net Change in Cash $4,598 $4,598 $4,598 $4,598 $4,598 $4,598

Starting Cash Position

$1,000 $1,000 $1,000 $1,000 $1,000 $1,000

Closing Cash Position

$5,598 $5,598 $5,598 $5,598 $5,598 $5,598

Balance Sheet

Andrews Baldwin Chester Digby Erie Ferris

Current Assets $11,303 $11,303 $11,303 $11,303 $11,303 $11,303

Fixed Assets $9,600 $9,600 $9,600 $9,600 $9,600 $9,600

Total Assets $20,903 $20,903 $20,903 $20,903 $20,903 $20,903

Current Liabilities $2,854 $2,854 $2,854 $2,854 $2,854 $2,854

Long-Term Liabilities $5,200 $5,200 $5,200 $5,200 $5,200 $5,200

Total Liabilities $8,054 $8,054 $8,054 $8,054 $8,054 $8,054

Total Equity $12,850 $12,850 $12,850 $12,850 $12,850 $12,850

Total Liabilities & Equity

$20,903 $20,903 $20,903 $20,903 $20,903 $20,903

Product Financials

Able Total

Sales $40,800 $40,800

Variable Cost $32,651 $32,651

Able Total

Fixed Cost $3,599 $3,599

Net Margin $4,550 $4,550

Other (Fees, Writeoffs) $0

Interest $641

Taxes $1,368

Profit Sharing $51

Net Profit $2,490