oe 9A

Ch7-ISforBusinessandBeyond.pptx

School of Computer & Information Sciences ITS-631 Operational Excellence Chapter 7 – Information Systems for Business and Beyond (2019)

Learning Objectives

define the productivity paradox and explain the current thinking on this topic;

evaluate Carr’s argument in “Does IT Matter?”;

describe the components of competitive advantage; and

describe information systems that can provide businesses with competitive advantage.

The Productivity Paradox

Mismeasurement

Lags

Redistribution

Mismanagement

IT Doesn’t Matter

Competitive Advantage

Creating and Sustaining Superior Performance

The Value Chain

Porter’s Five Forces

Framework for industry analysis to understand the degree of competition in an industry.

Using Information Systems for Competitive Advantage

Deliver a product or service at a lower cost

Deliver a product or service that is differentiated

Help an organization focus on a specific market segment

Enable innovation

Electronic Data Interchange

A competitive advantage through integrating the supply chain electronically.

Collaborative Systems

Enables organizations to work more efficiently by sharing data.

Google drive

Microsoft SharePoint

Cisco WebEx

GitHub

Decision Support Systems

Helps an organization make specific decisions or set of decisions.

Investing in IT for Competitive Advantage

Data shows that IT sharpened differences among companies instead of reducing them

Good management matters

Competitive shakeup by IT is required and IT investments must grow.

References

Bourgeous, D., Smith, J., Wang. S., Mortati, J. (2019). Information Systems for Business and Beyond. Retrieved from https://opentextbook.site/informationsystems2019/.