FNCE 625 – Investment Analysis and Management
Investments: Analysis and Management
Fourteenth Edition
Gerald R. Jensen and Charles P. Jones
Chapter 16
Technical Analysis
1
What is Technical Analysis?
Use of published market data to analyze both aggregate and individual firm stock prices
Not based on firm fundamentals
Market data includes price and volume data
May produce insight into the psychological dimensions of the market
Technical analysts often believe that it’s extremely difficult to estimate intrinsic value
2
Copyright ©2020 John Wiley & Sons, Inc.
Technical Analysis Framework
Technicians believe that supply and demand produce price patterns
Charting
Using charts to analyze price and volume data
Trading signals are identified from price patterns
Volume data used to gauge market conviction behind price moves
Technical analysis has evolved to include other techniques
3
Copyright ©2020 John Wiley & Sons, Inc.
The Dow Theory 1
Oldest and best-known theory of technical analysis
Based on three types of price movements
Primary move: broad market move, lasts several years
Secondary moves: occur within primary move
Day-to-day moves: occur randomly around primary and secondary moves
Bull (bear) market refers to upward (downward) primary move
4
Copyright ©2020 John Wiley & Sons, Inc.
The Dow Theory 2
Bull market exists when successive rallies penetrate previous highs
Declines remain above previous lows
Bear market exists when successive rallies fail to penetrate previous highs
Declines penetrate previous lows
Secondary moves called technical corrections
Day-to-day “ripples” are of minor importance
5
Copyright ©2020 John Wiley & Sons, Inc.
The Dow Theory 3
Intended to forecast the start of a primary movement
Does not tell how long movement will last
Subject to a number of criticisms
Studies have not confirmed its success
Several versions available
Can predict different, even conflicting movements
6
Copyright ©2020 John Wiley & Sons, Inc.
The Dow Theory 4
7
Copyright ©2020 John Wiley & Sons, Inc.
Charting Price Patterns 1
Price changes can be recognized and categorized
Trendline: identifies a trend or direction
Support level: price level at which a significant increase in demand for stock is expected
Resistance level: price level or range at which significant increase in supply is expected
Momentum: indicates speed of price changes
8
Copyright ©2020 John Wiley & Sons, Inc.
Charting Price Patterns 2
Bar Chart
Price on vertical axis, time on horizontal
Vertical bar’s top (bottom) represents the high (low) price of the day
Candlestick adds open and close price
Point-and-Figure Chart
Compresses price changes into small space
X (O) used to indicate significant upward (downward) movement
9
Copyright ©2020 John Wiley & Sons, Inc.
Moving Averages
Used for analyzing both the overall market and individual stocks
Used specifically to detect both the direction and rate of change
New value for moving average calculated by dropping earliest and adding latest observation
Comparison to current market prices produces buy or sell signal
Show what prices have done, not what they will do
10
Copyright ©2020 John Wiley & Sons, Inc.
Relative Strength
Ratio of price to index value or price to past average price
Ratios plotted to form graph of relative price across time
Rising (falling) ratio indicates relative strength (weakness)
Can also be used to analyze industries
What if overall market is weak?
What if stock declining less than the market?
11
Copyright ©2020 John Wiley & Sons, Inc.
Breadth Indicators
Advance-Decline Line
Measures the net difference between number of stocks advancing and declining
Plot of running total across time is compared to a stock average to analyze any divergence
Divergence implies trend changing
Number hitting new highs (lows)
High trading volume regarded as bullish
12
Copyright ©2020 John Wiley & Sons, Inc.
Sentiment Indicators 1
Short interest is number of stocks that have been sold short but not yet bought back
Short interest ratio:
Total short interest/Ave. daily volume
Indicates number of days needed to “work off” the short interest
Short interest figures may be distorted
13
Copyright ©2020 John Wiley & Sons, Inc.
Sentiment Indicators 2
Contrary investing
Acting in opposite way of most investors
Many technicians take a high short interest ratio as a bullish sign
The more shares sold short, the more shares that must eventually be re-purchased
Mutual fund liquidity
If funds fully invested (low on cash), contrarians sell
If funds mostly liquid, contrarians buy
14
Copyright ©2020 John Wiley & Sons, Inc.
Opinions of Investment Advisory Services
Bearish sentiment index
Ratio of advisory services bearish to total number with an opinion
When at 55 to 60% (20%), bearish (bullish) attitude indicated
Advisory services assumed wrong at extremes
Services may follow trends rather than forecast them
15
Copyright ©2020 John Wiley & Sons, Inc.
C B O E Put/Call Ratio
Speculators buy calls (puts) when stock prices expected to rise (fall)
Relatively high (low) ratio indicates investor pessimism (optimism)
Contrarians buy (sell) when investors are pessimistic (optimistic)
Extreme readings (below .45 or above .8) convey trading information
Exact trigger levels subject to debate
16
Copyright ©2020 John Wiley & Sons, Inc.
Classification of Indicators – Contrary Opinion
| Trading Rule | Bullish | Bearish |
| Cash holdings | High | Low |
| V I X | High | Low |
| I P O/S E O activity | Low | High |
| Opinion polls | Pessimistic | Optimistic |
| Put/Call ratio | High | Low |
| Short interest | High | Low |
| Margin debt | Low | High |
17
Copyright ©2020 John Wiley & Sons, Inc.
Testing Technical Strategies
What constitutes a fair test of a technical trading rule?
Risk considerations
Include transaction and other costs
Consistency in performance
Out-of-sample validation
Filter rule tests
Trades based on price changes greater than predetermined filter
18
Copyright ©2020 John Wiley & Sons, Inc.
Efficiency and Evidence
Efficient market hypothesis (E M H) poses major challenge to technical analysis
Many tests suggest technical analysis does not produce superior returns when risk and costs accounted for
Academic studies generally do not indicate technical analysis works
Some research supports merits of technical analysis
19
Copyright ©2020 John Wiley & Sons, Inc.
Conclusions About Technical Analysis 1
Thorough tests of technical analysis typically have failed to confirm its value
Efficient markets argue against likelihood of profits
Several interpretations of technical tools and chart patterns are common
Successful rules self-destruct as they gain popularity
20
Copyright ©2020 John Wiley & Sons, Inc.
Conclusions About Technical Analysis 2
Strong evidence exists suggesting that stock market is weak-form efficient
Impossible to test all techniques of technical analysis
Technical analysis remains popular with many investors
Should be combined with fundamental analysis, if used
21
Copyright ©2020 John Wiley & Sons, Inc.
Copyright
Copyright © 2020 John Wiley & Sons, Inc.
All rights reserved. Reproduction or translation of this work beyond that permitted in Section 117 of the 19 76 United States Act without the express written permission of the copyright owner is unlawful. Request for further information should be addressed to the Permissions Department, John Wiley & Sons, Inc. The purchaser may make back-up copies for his/her own use only and not for distribution or resale. The Publisher assumes no responsibility for errors, omissions, or damages, caused by the use of these programs or from the use of the information contained herein.
22
Copyright ©2020 John Wiley & Sons, Inc.