Assignment 4
Anger HU
CH16.pptxCHAPTER SIXTEEN
INTEGRATING WIRELESS TECHNOLOGY IN BUSINESS
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Networks and telecommunications are the transmission of signals over a distance for the purpose of communication. In modern times, this process almost always involves the sending of electromagnetic waves by electronic transmitters but in earlier years it may have involved the use of smoke signals, drums or semaphore.
Today, network and telecommunication is widespread and devices that assist the process such as the television, radio and telephone are common in many parts of the world.
There is also a vast array of networks that connect these devices, including computer networks, public telephone networks, radio networks and television networks. Computer communication across the Internet, such as email and instant messaging, is just one of many examples of telecommunication.
LEARNING OUTCOMES
Explain the different wireless network categories
Explain the different wireless network business applications
A detailed review of the learning outcomes can be found at the end of the chapter in the textbook
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WIRELESS NETWORK CATEGORIES
Personal area networks (PAN) Provide communication over a short distance that is intended for use with devices that are owned and operated by a single user.
Wireless LAN (WLAN) A local area network that uses radio signals to transmit and receive data over distances of a few hundred feet.
Wireless MAN (WMAN) A metropolitan area network that uses radio signals to transmit and receive data.
Wireless WAN (WWAN) A wide area network that uses radio signals to transmit and receive data.
Companies worldwide are going wireless to increase productivity, speed delivery to market, and reduce operating costs
Wireless transmissions rely on radio waves, microwaves, and satellites to send data across high frequency radio ranges that later connect to wired media
Untethered connectivity, anytime, anywhere, has fueled a major market and technology disruption, which has permeated almost every consumer market worldwide. The domino effect of the success of wireless technology has resulted in a unique opportunity for innovation and creativity in technology, marketing, and business strategy.
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PERSONAL AREA NETWORK
Personal area networks (PAN) - Provide communication over a short distance that is intended for use with devices that are owned and operated by a single user
Bluetooth - Wireless PAN technology that transmits signals over short distances between cell phones, computers, and other devices
Since Bluetooth’s development in 1994 by the Swedish telecommunications company Ericsson, more than 1,800 companies worldwide have signed on to build products to the wireless specifications
Bluetooth is named to honor a 10th century Viking Kind, Harold Bluetooth, who is credited with uniting Denmark and bringing order to the country
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WIRELESS LAN
Wireless LAN (WLAN) - A local area network that uses radio signals to transmit and receive data over distances of a few hundred feet
Wireless fidelity (Wi-Fi) - A means by which portable devices can connect wirelessly to a local area network, using access points that send and receive data via radio waves
Wireless fidelity (Wi-Fi) A means by which portable devices can connect wirelessly to a local area network, using access points that send and receive data via radio waves.
802.11 A set of standards carrying out wireless local area network communication.
Wireless LAN (WLAN) A local area network that uses radio signals to transmit and receive data over distances of a few hundred feet.
The terms mobile and wireless are often used synonymously, but actually denote two different technologies
Mobile means the technology can travel with the user, but it is not necessarily in real-time
Wireless gives users a live (Internet) connection via satellite or radio transmitters
Wireless technologies are transforming how we live, work, and play
Handheld devices are continuing to offer additional functionality, and cellular networks are advancing rapidly in their increased speed and throughput abilities
These enabling technologies are fueling widespread adoption and creation of new and innovative ways to perform business
Ask your students how many of them are currently using these types of wireless devices
Ask your students to discuss additional types of wireless devices that they are currently using
Ask your students to define additional types of wireless devices that they are not currently using
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WIRELESS LAN
Access point – The computer or network device that serves an as interface between devices and the network
Wireless access point – Enables devices to connect to a wireless network to communicate with each other
Multiple-in/multiple-out technology – Multiple transmitters and receivers allowing them to send and receive greater amounts of data than traditional networking devices
Wireless fidelity (Wi-Fi) A means by which portable devices can connect wirelessly to a local area network, using access points that send and receive data via radio waves.
802.11 A set of standards carrying out wireless local area network communication.
Wireless LAN (WLAN) A local area network that uses radio signals to transmit and receive data over distances of a few hundred feet.
The terms mobile and wireless are often used synonymously, but actually denote two different technologies
Mobile means the technology can travel with the user, but it is not necessarily in real-time
Wireless gives users a live (Internet) connection via satellite or radio transmitters
Wireless technologies are transforming how we live, work, and play
Handheld devices are continuing to offer additional functionality, and cellular networks are advancing rapidly in their increased speed and throughput abilities
These enabling technologies are fueling widespread adoption and creation of new and innovative ways to perform business
Ask your students how many of them are currently using these types of wireless devices
Ask your students to discuss additional types of wireless devices that they are currently using
Ask your students to define additional types of wireless devices that they are not currently using
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WIRELESS MAN
Wireless MAN (WMAN) - A metropolitan area network that uses radio signals to transmit and receive data
Wireless MAN (WMAN) A metropolitan area network that uses radio signals to transmit and receive data.
Worldwide Interoperability for Microwave Access (WiMAX) A communications technology aimed at providing high-speed wireless data over metropolitan area networks.
Ask your students how many wireless devices they use to perform their jobs
How many wireless devices do they think they will need in the future to perform their jobs?
Ans: Hopefully, just one
Can you name any additional technologies?
Online description and diagram on how WiMAX works
http://computer.howstuffworks.com/wimax1.htm
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WIRELESS MAN
Worldwide Interoperability for Microwave Access (WiMAX) - A communications technology aimed at providing high-speed wireless data over metropolitan area networks
Wireless MAN (WMAN) A metropolitan area network that uses radio signals to transmit and receive data.
Worldwide Interoperability for Microwave Access (WiMAX) A communications technology aimed at providing high-speed wireless data over metropolitan area networks.
The latest trends in cell phones reflect a convergence of voice, video and data communications
By blending information with entertainment, cell phones are center-stage in the evolving trend of mobile infotainment
A WiMAX tower station can connect directly to the Internet using a high-bandwidth, wired connection (for example, a T3 line). It can also connect to another WiMAX tower using a line-of-sight, microwave link. This connection to a second tower (often referred to as a backhaul), along with the ability of a single tower to cover up to 3,000 square miles, is what allows WiMAX to provide coverage to remote rural areas.
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WIRELESS WAN - CELLULAR
Wireless WAN (WWAN) - A wide area network that uses radio signals to transmit and receive data
Cellular telephones (cell phones) work by using radio waves to communicate with radio antennas (or towers) placed within adjacent geographic areas called cells
A telephone message is transmitted to the local cell by the cellular telephone and then is passed from antenna to antenna, or cell to cell
In less than twenty years, the mobile telephone has gone from being rare, expensive equipment of the business elite to a pervasive, low-cost personal item. Several countries, including the UK, now have more mobile phones than people. There are over five hundred million active mobile phone accounts in China. Luxembourg has the highest mobile phone penetration rate in the world, at 164%. The total number of mobile phone subscribers in the world was estimated at 3.3 billion at the end of 2007, thus reaching an equivalent of over half the planet's population. At present, Africa has the largest growth rate of cellular subscribers in the world, its markets expanding nearly twice as fast as Asian markets. The availability of prepaid or 'pay-as-you-go' services, where the subscriber is not committed to a long-term contract, has helped fuel this growth in Africa as well as in other continents.
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WIRELESS WAN - CELLULAR
Smart phone - Offer more advanced computing ability and connectivity than basic cell phones
3G - A service that brings wireless broadband to mobile phones
Streaming – A method of sending audio and video files over the Internet
The first generation of successful PDAs were Palm Pilots. They primarily functioned as electronic organizers with support for address books, calendars, email, notes, etc. The PDA only occasionally needs to connect to a companion PC for "synchronization." For instance, a PDA can be synchronized with a PC address book, calendar, and email inbox, via a USB cable. Newer PDA models can also connect to PCs wirelessly via Bluetooth (which we describe in the next section), or connect to the Internet via wireless.
Personal digital assistants (PDA) are small, handheld computers capable of entirely digital communications transmission
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WIRELESS WAN - SATELLITE
Satellite - A space station that orbits the Earth receiving and transmitting signals from Earth-based stations over a wide area
General Motors is serious about satellite radio, and the amount of nameplates that offer standard XM is growing all the time. Previously, GM made XM standard on all Cadillac’s, and now the subscription radio service will also be available for all new Buick, HUMMER, and Saab models as well. The move enlarges XM's customer base while also giving new-car drivers a chance to test the technology for three months free of charge.
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PROTECTING WIRELESS CONNECTIONS
Wired equivalent privacy (WEP) - An encryption algorithm designed to protect wireless transmission data
War chalking - The practice of tagging pavement with codes displaying where Wi-Fi access is available
War driving - Deliberately searching for Wi-Fi signals while driving by in a vehicle
Wired equivalent privacy (WEP) is an encryption algorithm designed to protect wireless transmission data.
If using a Wi-Fi connection, WEP encrypts the data using a key converting the data into a non-human readable form.
The purpose of WEP was to provide wireless networks with the equivalent level of security as wired networks.
Unfortunately, the underlying technology behind WEP has been demonstrated to be relatively insecure compared to newer protocols such as WPA. WLANs that use Wi-Fi have a built-in security mechanism called
Wi-Fi Protected Access (WPA), a wireless security protocol to protect Wi-Fi networks.
It is an improvement on the original Wi-Fi security standard, Wired Equivalent Privacy (WEP), and provides more sophisticated data encryption and user authentication.
Anyone who wants to use an access point must know the WPA encryption key to access the Wi-Fi connection.
War chalking is the practice of tagging pavement with codes displaying where Wi-Fi access is available.
The codes for war chalking tell other users the kind of access available, the speed of the network, and if the network is secured.
War driving is deliberately searching for Wi-Fi signals while driving by in a vehicle.
Many individuals who participate in war driving simply map where Wi-Fi networks are available.
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MANAGING MOBILE DEVICES
IT Consumerization
Mobile device management (MDM)
Mobile application management (MAM)
Ask your students how much IT consumerization matters to them. Many students today expect seamless integration among their devices.
Ask your students how they see MDM and MAM being applied to a company
How are your students currently management their mobile devices to sync email, text messages, etc?
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BUSINESS APPLICATIONS OF WIRELESS NETWORKS
Areas experiencing tremendous growth using wireless technologies include
MasterCard now provides cardholders with a mobile, location-based search and directory service, so they can request the location of the nearest ATM be sent to their mobile phone via SMS (Short Message Service, aka “text message”). The service, which works with all major mobile operators in the United States, is provided by MasterCard to cardholders free of charge (although operator text message rates may apply).
The most popular location based service used today is Global Positioning System (GPS)
The GPS is owned and operated by the U.S. Department of Defense but is available for general use around the world. In 1993, the Defense Department made this global positioning technology available for commercial use to anyone who has a GPS device. GPS devices have special microprocessors that analyze satellite signals.
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RADIO FREQUENCY IDENTIFICATION (RFID)
Radio frequency identification (RFID) - Uses electronic tags and labels to identify objects wirelessly over short distances
Describe RFID and how it can be used to help make a supply chain more effective?
Integrating RFID in the supply chain will change the way a companies operate from managing maintenance, combating theft, to augmenting Sarbanes-Oxley initiatives
RFID tag - contains a microchip and an antenna, and typically work by transmitting a serial number via radio waves to an electronic reader, which confirms the identity of a person or object bearing the tag
Walk through each of the three components to an RFID system
CLASSROOM EXERCISE
RFID
Have your students find examples of RFID tags on the Internet
How big are the tags?
How are the tags being used?
What are the business ramifications of plastic RFID tags?
Washable
Weather resistant (can be used outside)
RFID tags will be added to every product and shipping box
At every step of an item’s journey, a reader scans one of the tags and updates the information on the server
Manufacturers and retailers can observe sales patterns in real-time and make swift decisions about production, ordering, and pricing
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RADIO FREQUENCY IDENTIFICATION (RFID)
RFID tag - An electronic identification device that is made up of a chip and antenna
RFID reader (RFID interrogator) - A transmitter/receiver that reads the contents of RFID tags in the area
Passive RFID tag - Does not have a power source
Active RFID tag - Contains a transmitter and a power source (typically a battery)
An RFID tag is an electronic identification device that is made up of a chip and antenna.
An RFID reader (RFID interrogator) is a transmitter/receiver that reads the contents of RFID tags in the area
Passive RFID tags do not have a power source, whereas active RFID tags have their own transmitter and a power source (typically a battery).
The power source runs the microchip’s circuitry and broadcasts a signal to the reader (similar to the way a cell phone transmits signals to a base station).
Passive RFID tags draw power from the RFID reader, which sends out electromagnetic waves that induce a current in the tag’s antenna.
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RADIO FREQUENCY IDENTIFICATION (RFID)
Semipassive RFID tag - Uses a battery to run the microchip’s circuitry, but communicate by drawing power from the RFID reader
Asset tracking - Occurs when a company places active or semi-passive RFID tags on expensive products or assets to gather data on the items’ location with little or no manual intervention
RFID accelerometer - A device that measures the acceleration (the rate of change of velocity) of an item and is used to track truck speeds or taxi cab speeds
Chipless RFID tag - Uses plastic or conductive polymers instead of silicon-based microchips, allowing them to be washed or exposed to water without damaging the chip
Semipassive RFID tags use a battery to run the microchip’s circuitry, but communicate by drawing power from the RFID reader.
Asset tracking occurs when a company places active or semi-passive RFID tags on expensive products or assets to gather data on the items’ location with little or no manual intervention. Asset tracking allows a company to focus on its supply chain, reduce theft, identify the last known user of assets, and automate maintenance routines.
Active and semi-passive tags are useful for tracking highvalue goods that need to be scanned over long ranges, such as railway cars on a track.
The cost of active and semi-passive RFID tags is significant hence low-cost items typically use passive RFID tags.
RFID accelerometer is a device that measures the acceleration (the rate of change of velocity) of an item and is used to track truck speeds or taxi cab speeds.
Chipless RFID tags use plastic or conductive polymers instead of silicon-based microchips, allowing them to be washed or exposed to water without damaging the chip.
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GLOBAL POSITIONING SYSTEM
Global positioning system (GPS) - A satellite-based navigation system providing extremely accurate position, time, and speed information
Automatic vehicle location (AVL) – Uses GPS tracking to track vehicles
Latitude - Represents a north/south measurement of position
Longitude - Represents an east/west measurement of position
A GIS is useful for mobile applications, but it offers benefits that go well beyond what is required in a mobile environment. For example, using a GIS, users can decide what information is and is not relevant to them, and formulate their queries based on their personal criteria. Unlike a paper map, a GIS allows for in-depth analysis and problem solving that can make marketing, sales, and planning much more successful.
Latitude represents a north/south measurement of position.
Longitude represents an east/west measurement of position.
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GLOBAL POSITIONING SYSTEM
Geocache - A GPS technology adventure game that posts the longitude and latitude location for an item on the Internet for users to find
Geocoin - A round coin-sized object uniquely numbered and hidden in geocache
Estimated time of arrival (ETA) - The time of day of an expected arrival at a certain destination and is typically used for navigation applications
Estimated time enroute (ETE) - The time remaining before reaching a destination using the present speed and is typically used for navigation applications
Geocache is a GPS technology adventure game that posts the longitude and latitude location for an item on the Internet for users to find.
GPS users find the geocache and typically sign a guest book or take an item and leave an item for the next adventure players to find.
Caches are often placed in locations that are interesting or challenging for people to discover.
A geocoin, a round coin-sized object, is uniquely numbered and hidden in geocache. Geocoins can also be shaped to match a theme such as the state of Colorado or a birthday party hat.
Geocoins are often decorative or commemorative, making them collectible and highly valuable for technology adventures.
GPS applications are in every kind of company vehicle these days—from police cars to bulldozers, from dump trucks to mayoral limousines. Emergency response systems use GPS to track each of their vehicles and so dispatch those closest to the scene of an accident.
If a vehicle is missing, its GPS locator can help locate it.
Estimated time of arrival (ETA) is the time of day of an expected arrival at a certain destination and is typically used for navigation applications.
Estimated time enroute (ETE) is the time remaining before reaching a destination using the present speed and is typically used for navigation applications.
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GEOGRAPHIC INFORMATION SYSTEMS (GIS)
Geographic information system (GIS) - Consists of hardware, software, and data that provide location information for display on a multidimensional map
Automobiles have GPSs linked to maps that display in a screen on the dashboard driving directions and exact location of the vehicle. GM offers the OnStar system, which sends a continuous stream of information to the OnStar center about the car’s exact location. The OnStar Vehicle Diagnostics automatically performs hundreds of diagnostic checks on four key operating systems — the engine/transmission, antilock brakes, air bags, and OnStar systems — in GM vehicles. The vehicle is programmed to send the results via email to the owner each month. The unique email report also provides maintenance reminders based on the current odometer reading, remaining engine oil life, and other relevant ownership information.
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GEOGRAPHIC INFORMATION SYSTEMS (GIS)
Cartography - The science and art of making an illustrated map or chart
Edge matching (warping, rubber sheeting) - Occurs when paper maps are laid edge to edge and items that run across maps but do not match are reconfigured to match
GIS map automation - Links business assets to a centralized system where they can be tracked and monitored over time
Cartography is the science and art of making an illustrated map or chart.
GIS allows users to interpret, analyze, and visualize data in different ways that reveal patterns and trends in the form of reports, charts, and maps.
Edge matching (warping, rubber sheeting) occurs when paper maps are laid edge to edge and items that run across maps but do not match are reconfigured to match.
Edge matching is a critical component of creating a GIS database because map misalignments occur frequently for many reasons, including survey error and cartographic errors.
GIS map automation links business assets to a centralized system where they can be tracked and monitored over time.
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GEOGRAPHIC INFORMATION SYSTEMS (GIS)
Spatial data (geospatial data or geographic information) - Identifies the geographic location of features and boundaries on Earth, such as natural or constructed features, oceans, and more
Geocoding - A spatial databases coding process that assigns a digital map feature an attribute that serves as a unique ID or classification
Spatial data (geospatial data or geographic information) identifies the geographic location of features and boundaries on Earth, such as natural or constructed features, oceans, and more.
Spatial data can be mapped and is stored as coordinates and topology.
A GIS accesses, manipulates, and analyzes spatial data.
Geocoding in spatial databases is a coding process that assigns a digital map feature an attribute that serves as a unique ID (tract number, node number) or classification (soil type, zoning category).
GIS professionals are certified in geocoding practices to ensure industry standards are met when classifying spatial data.
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GEOGRAPHIC INFORMATION SYSTEMS (GIS)
Location based services (LBS) - Applications that use location information to provide a service
Social Networking Gets Mobilized. Mobility is added to existing Internet business models, services and behaviors, driving traffic for wireless operators. Teens and twenties accustomed to constant connectivity and habit-forming websites, such as MySpace and Facebook, lead a wave of membership in mobile social networks. Location social networking including friend and event finder services are gaining popularity, even in the professional and over-50 segments. Google, Yahoo!, and Skype are more compelling for users than wireless brands, which are hard-pressed to compete. Social networking applications initially are preloaded on many mobile devices sold and later become downloadable.
Mobile TV — Now Showing for Early Adopters. In the short term, wireless users are unlikely to plunk down $5.99-9.99 per month for mobile TV service. Instead, look for per-view or per-minute pricing for “sneaking,” a consumer tendency to watch key minutes of a sports event or drama while engaged in another activity. Sneaking leads to more regular viewing, and within 3-5 years, mobile TV will become an indispensable service. Broadcast TV is the primary driver of revenues and consumer adoption, but peer-to-peer video is gaining interest, too. Operators are squaring off with content providers over control of the subscriber relationship and user experience.
Multi-Function Devices Become Cheaper and More Versatile. Intense competition and margin pressure will continue in the handset market, forcing prices of third-generation (3G) handsets below $90 and making them affordable for a wide range of users. Seeking to replicate the success of camera phones, device manufacturers will produce more multi-function units with music-playing, location, video and other capabilities. Twenty percent of all handsets sold in North America are application specific — built for a usage proposition, such as music or video consumption or business productivity.
Location-Based Services: And the Winner Is ... GPS! Yes, GPS is the location technology of choice for the wireless industry. Handset manufacturers will continue to push GPS-enabled handsets as the technology evolves from popular in-car satellite navigation systems like TomTom to a broadly accepted feature in wireless phones. With Nokia having launched its first GPS-enabled handsets in early 2007 and bandwidth available to support new multimedia services, location-based service providers are building critical mass. Since there are 10 to 20 times more mobile phones sold than any other consumer electronics device, wireless is a huge driver for GPS adoption.
Mobile Advertising Breaks Loose. Major brands are shifting from basic SMS marketing to more sophisticated multimedia advertising. RBC Capital Markets expects mobile marketing revenues to balloon from $45 million in 2005 to $1.5 billion by 2010. With the technological ability to target and measure the effectiveness of mobile advertising, brands are more strategic in their approach. Rich 3G content and video services and accuracy advancements in GPS-based location services deliver further value to brands targeting existing and potential customers in innovative ways.
Wireless Providers Move into Home Entertainment. Mobile makes headway against fixed broadband operators, who have dominated Internet and cheaper voice service provision in the home. Wi-Fi will remains the primary wireless access technology. The fixed operators may be strengthened by Wi-Fi capabilities in consumer electronics devices (set-top boxes, game consoles and MP3 players) that enable cost-effective content downloads.
Wireless Security Moves to the Forefront. There is a monumental need to put strong security measures in place. This could be the year that hackers really start paying attention to millions of wireless devices, the growth in mobile data usage and vulnerable points between mobile and fixed networks. CIOs consistently cite security as their number one concern in extending network access to wireless devices. Attacks, viruses and data security now exceed device loss or theft as concerns. Emerging services, such as VoIP and mobile payments, provide additional challenges. Vulnerabilities directly affect the bottom line, corporate image, regulatory compliance and competitive advantage.
Enterprise Mobility — It’s for Real Now. Enterprises can’t resist the convenient, reliable, attractively priced, bundled mobile solutions entering the market. Corporations switch from phones to mobile computers for transactions, data collection and messaging for a wide variety of employees. Many voice communications processes, such as order placement and delivery notifications, dispatch operations and remote asset monitoring, continue to shift to wireless data to increase information access and field transaction volume across organizations. Many corporations will completely replace their cellular handsets with a combined voice/data device or a data-only device.
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BENEFITS OF BUSINESS MOBILITY
Mobile and wireless development has come a long way. Consider Dr Pepper/Seven- Up Inc., of Plano, Texas, which monitors the operation of its antenna-equipped vending machines via wireless technology.
The company collects inventory, sales, and “machine-health” data and polls the machines daily; managers and salespeople can access the stored information via its intranet.
Dr Pepper/Seven-Up Inc. understands the business value of the data, both for daily operations and for data-mining purposes.
The information collected is helpful for deciding where to place new vending machines, such as in front of a Target store or a high-traffic supermarket.
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BENEFITS OF BUSINESS MOBILITY
Enhance mobility
Provides immediate data access
Increases location and monitoring capability
Improves work flow
Provides mobile business opportunities
Provides alternative to wiring
THE POWER OF MOBILITY, by Russell McGuire
Over eighty percent of Americans above the age of five own a cell phone, most with digital cameras built in, and bundled with an e-mail service specifically designed for sending those captured moments to friends and family. These consumer applications are just simple examples of mobility being built into everyday products to create tremendous new value. From a business perspective, a new technology can introduce radical changes—changes so dramatic that they fundamentally change the nature of the business, the nature of the product, and the reasons why customers buy the product. When this happens, the rules of competition change. It is happening now: the Age of Mobility is upon us. How will it impact you and your business in the months and years to come?
The Power of Mobility shows you how to look forward, envision the Power of Mobility in your business, and implement the steps required to turn vision into reality.?Russell McGuire, one of the telecom industry's leading strategists, details the specific actions you must take to deliver the tremendous value that mobility adds—and win customers' hearts and wallets. He presents a powerful framework for capturing the Power of Mobility: the Seven Steps. If you can Digitize, Connect, Evaluate, Limit, Position, Protect, and Learn, you will capture the Power of Mobility in your products, your services, and your processes. He further clarifies the power of the Seven Steps with illustrative case studies of seven companies that have successfully implemented this framework and redefined the rules of competition in their industries.
The Mobility Age represents a great opportunity for businesses large and small to capture the Power of Mobility in order to create competitive differentiation and to take market share. Stories of businesses that have been crushed by the competition because they have denied the changes brought by technologies in the past will likely be repeated. You have a choice. You can wait for a competitor to lead and define the rules to his benefit and your demise. Or you can lead and set the rules — if you capture The Power of Mobility now.
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CHALLENGES OF BUSINESS MOBILITY
The mobile employee has become the norm rather than the exception, driven by lifestyle choices, productivity gains, and technology improvements.
Although the advantages of using wireless networks are significant, added challenges exist such as protecting against theft, protecting wireless connections, preventing viruses on mobile devices, and addressing privacy concerns with RFID and LBS
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CHALLENGES OF BUSINESS MOBILITY
Protecting against theft
Protecting wireless connections
Preventing viruses on a mobile device
Addressing privacy concerns with RFID and LBS
INTO THE UNKNOWN, by Jack Uldrich
Great book to discuss in class
Latching onto the idea that everything old is new again, Uldrich, a former naval officer and author of The Next Big Thing Is Really Small, puts forth Lewis and Clark as two shining examples of all that is right with leadership and management. Spotlighting the pair's many strong points, from people skills and future-thinking capabilities to optimism and an ability to see the forest as well as the trees, Uldrich (drawing on what has obviously been years of extensive research) points to modern-day companies like Coca-Cola, General Electric and DaimlerChrysler as entities that could all learn something from Lewis and Clark.
Whether the "project" is a westward expedition or a hostile corporate takeover, Uldrich makes the case that the past is not so different from the present—or from the future – especially when concerning new technologies. The parallels between these men and today's leaders are intriguing and well thought out. For corporate types looking for tips, there is certainly plenty to digest. The overriding messages are clear: mentor and be mentored; find a way to balance the task at hand with the overall future vision; maintain a confident and optimistic approach from the beginning.
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LEARNING OUTCOME REVIEW
Now that you have finished the chapter please review the learning outcomes in your text
Be sure to review the learning outcomes included in the end-of-chapter material
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