speech hw 15

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Ch15Speakingforspecialoccasions.pptx

Chapter 15 Ceremonial Speaking for Special Occasions

SPEAK

© 2011 Cengage Learning

This chapter describes six common types of ceremonial speeches given on special occasions: speeches of welcome, introduction, nomination, recognition, acceptance, and tribute. For each speech type, the typical expectations for you to keep in mind as you prepare are explained.

5/27/2014 12:32 PM

© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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Our time on this earth is sacred, and we should celebrate every moment.

~ Paulo Coelho

© 2011 Cengage Learning

Learning Outcomes:

1. What should you include in a speech of welcome?

2. Why should a speech of introduction be brief?

3. What is your goal in a speech of nomination?

4. When might you be expected to give a speech of recognition?

5. What are some common types of speeches of tribute?

5/27/2014 12:32 PM

© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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Ceremonial Speaking

The goal of ceremonial speaking lies somewhere between informing and persuading.

You invite listeners to agree with you about the value of the person, object, event, or place the special occasion revolves around.

© 2011 Cengage Learning

On special occasions such as weddings and funerals, you may sometimes be called on to say a few words. On these ceremonial occasions, your audience has distinct expectations for what they will hear. The occasion strongly affects how you should shape your speech.

Note that a key characteristic of most ceremonial speeches is brevity: They are generally—although not always—fewer than five minutes long.

5/27/2014 12:32 PM

© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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Speeches of Welcome

A speech of welcome is usually a very brief, ceremonial address that greets and expresses pleasure for the presence of a person or organization.

© 2011 Cengage Learning

For speeches of welcome, you must be familiar with the group that you are representing and the occasion. Such speeches invite listeners to agree that the occasion is friendly and their attendance is appreciated. You can do this by respectfully catching listeners’ attention and, after expressing appreciation on behalf of your group for the presence of the person or people, provide a brief description of the group and setting to which they are being welcomed.

Your conclusion should briefly express your hope for the outcome of the visit, event, or relationship.

5/27/2014 12:32 PM

© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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Speeches of Introduction

A speech of introduction is a brief ceremonial speech that establishes a supportive climate for the main speaker, highlights his/her credibility, and generates enthusiasm for the speaker and the topic.

© 2011 Cengage Learning

The goal of a speech of introduction is to establish the credibility of the main speaker by letting the audience know the education, background, and experience of the speaker related to the speech topic and to suggest why the audience should listen.

The beginning of a speech of introduction should quickly establish the nature of the occasion, the body of the speech should focus on three or four things about the person being introduced that are critical for the audience to know, and the conclusion should mention the speaker by name and briefly identify the speaker’s topic or the title of the speech.

Speeches of introduction should honestly represent the person being introduced. Do not hype a speaker’s credentials or over-praise the speaker.

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Speeches of Nomination

A speech of nomination is a ceremonial presentation that proposes a nominee for an elected office, honor, or position.

© 2011 Cengage Learning

The goal of a speech of nomination is to highlight the qualities that make this person the most credible candidate. To do so, first clarify the importance of the position, honor, or award by describing the responsibilities involved, related challenges or issues, and the characteristics needed to fulfill it. Second, list the candidate’s personal and professional qualifications that meet those criteria. Finally, formally place the candidate’s name in nomination, creating a dramatic climax to clinch your speech.

Speeches of nomination should be brief and should make clear that the nominee is well suited for the position, honor, or award.

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Speeches of Recognition

A speech of recognition is a ceremonial presentation that acknowledges someone and usually presents an award, prize, or gift to the individual or a representative of a group.

© 2011 Cengage Learning

A speech of recognition discusses the nature of the accomplishment or award, including its history, donor, or source, and the conditions under which it is made.

Ordinarily, the speech begins by describing what the recognition is for, then states the criteria for winning or achieving the recognition, and finally describes how the person being recognized won or achieved the award. There are two special considerations for the speech of recognition. First, as in a speech of introduction, you should refrain from over-praising.

Second, in the United States, it is traditional to shake hands with recipients as awards are received. So, if you have a certificate or other tangible award that you are going to hand to the recipient, hold it in your left hand and present it to the recipient’s left hand so you will be able to shake the right hand in congratulations.

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Speeches of Acceptance

A speech of acceptance is a ceremonial speech given to acknowledge receipt of an honor or award.

© 2011 Cengage Learning

In this speech, speakers should briefly thank the person or group bestowing the honor, acknowledge the competition, express feelings about receiving the award, and thank those who contributed to achieving the honor or award.

It is important to focus your remarks on the recognition you have been given or on the position you are accepting. It is inappropriate to use an acceptance speech to advocate for an unrelated cause.

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Speeches of Tribute

A speech of tribute is a ceremonial speech that praises or celebrates a person, group, or event.

Examples include toasts, roasts, and eulogies

© 2011 Cengage Learning

A toast is a ceremonial speech offered at the start of a reception or meal that pays tribute to the occasion or to a person. On most occasions, a toast is expected to be very brief, consisting of only a few sentences and focusing on a single characteristic of the person or occasion.

A roast is an event where family and friends share short speeches in honor of one person. In short speeches given at roasts, guests might offer good-natured insults or anecdotes, heartwarming or outlandish personal stories, or uplifting accolades.

A eulogy is a ceremonial speech of tribute during a funeral or memorial service that praises someone’s life and accomplishments. Your goal is to comfort the mourners by focusing on positive memories of the deceased person.

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Other Ceremonial Speeches

Commencement address

Commemorative address

Keynote address

Dedication

Farewell

© 2011 Cengage Learning

A commencement address is a speech of tribute praising graduating students and inspiring them to reach for their goals.

A commemorative address is a ceremonial speech of tribute that celebrates national holidays or anniversaries of important events.

A keynote address is a ceremonial speech that both sets the tone and generates enthusiasm for the topic of a conference or convention.

A dedication is a speech of tribute that honors a worthy person or group by naming a structure such as a building, monument, or park after the honoree.

A farewell is a ceremonial speech of tribute honoring someone who is leaving an organization.

A speech to entertain is a humorous speech that makes a serious point.

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The more you praise & celebrate your life, the more there is in life to celebrate.

~ Oprah Winfrey

© 2011 Cengage Learning

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