Business
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
Resource Management
Patterns of Entrepreneurship Management 5th Edition, Chapter 9
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Managing Money and People
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2012 Jack M. Kaplan & Anthony C. Warren
Presentation Outline
• Understanding Financial Statements
– The Value of the Balance Sheet
– The Value of the Income Statement
– The Value of the Statement of cash flows
• Preparing financial projections
• Preparing Budget projections
• Prepare a Forecast of cash Flow
• Building a Culture for Innovation
• Human Resources Management
– Hiring, Interviewing, Firing and Resignations
– Conflict of Interest Resolution
• Important Legal Documents
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
The Three Basic Financial Documents
1. The balance sheet (also called the statement
of financial position)
2. An income statement or profit-and-loss
(P&L) statement.
3. The statement of cash flows (also called
source and use of funds).
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2012 Jack M. Kaplan & Anthony C. Warren
➢ Balance sheet = Liabilities + Shareholders
equity
➢ Book Value = total of the tangible assets less
subtracting all the liabilities
➢ Book value does not include intangible assets
like Intellectual Property and goodwill
➢ Goodwill includes factors like brand, market
share, and human capital
Value of the Balance Sheet Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
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Conflicts of Interest
and Ethics
Legal Matters
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
How to use Ratios for Financial Analysis - 1
➢ Current Ratio ➔ total current assets divided by the
current liabilities
➢ Quick Ratio ➔ Only liquid current assets such as cash
and account receivables divided by current liabiliti
Financial Ratios are used by managers to monitor
the health of the company and its operations. They
are often used by bankers when lending to the
company.
These Two Ratios are used as a guide to the health
of the company’s balance sheet:
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
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Conflicts of Interest
and Ethics
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Copyright 2015 Jack M. Kaplan & Anthony C. Warren
➢ Current Liabilities to Net Worth
➢ Total Liabilities to Net Worth
➢ Fixed Assets to Net Worth
How to use Ratios for Financial Analysis - 2
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
These Three Solvency Ratios are used to
gauge the sustainability and financial health
of the company:
Copyright 2012 Jack M. Kaplan & Anthony C. Warren
➢ Return on Investment (ROI) ratio
compares the net profit of the business to
the investment (net worth) of the business.
It is calculated as net income after taxes
(from the income statement) divided by
total owner’s equity (from the balance
sheet)
➢ ROI = Net Income
Shareholders’ equity
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
How to use Ratios for Financial Analysis - 3
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
EBITDA is the earnings before interest
expense, interest income, income taxes,
depreciation and amortization. It measures
the profitability of a company’s operations
without the impact of its debt, investments
and long-term assets. It is the basic
measurement of the day-to-day health of the
company’s operations.
Financial Definitions - 1
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2012 Jack M. Kaplan & Anthony C. Warren
• A Break-even analysis is the point at
which a given output results in neither
profit or loss.
• It is a decision-making tool that helps
the entrepreneur determine whether a
certain volume of output will result in a
profit or loss, or the minimum volume
necessary to be just profitable.
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Financial Definitions - 2
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
The formula: the price per unit (P) multiplied by the number of units sold (X) is equal to the fixed costs (F) plus the variable costs (V) multiplied by the number of units produced expressed as the following formula:
P(X) = F + V(X)
The Break-even Formula
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
As an example, if fixed costs (F) are $40,000, the variable costs per unit (V) are $15 and the price per unit (P) is $20, the break-even point (X) can be calculated by plugging these values into the equation:
➢20(X) = 40,000 + 15(X)
➢20X – 15X = 40,000
➢5X = 40,000
➢X = 8,000 units
Example of Break Even
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
Young companies are usually short of cash and therefore it is important to forecast cash needs long before starting to raise capital as equity or debt.
A Forecast of Cash Flow is a month to month projection of receipts and disbursements activity including:
• Receipts from Sales. The detail from sales, the payment terms the company extends its customers, and the company’s collection history
• Other Receipts. Other receipts include bank loans, equity investments, tax refunds or any other inflows of cash
• Disbursements from Expenses. The detail from expenses and the payment terms
• Other Disbursements. This includes capital equipment acquisitions and payment of debt.
Forecast of Cash Flow
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
• The annual budget presents a month-by-month
projection of revenues.
• It is used for planning and control. Each month
compare actual with budget and make adjustments
as necessary.
• The budget is the foundation for projecting the
other financial statements.
• An entrepreneur must always be aware of how long
the current cash reserves will last…..the cash
“runway”.
• It always takes much longer to raise funds than
planned.
Annual Budget
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
Developing a Culture for Innovation
•The ability to lead an organization on a mission where everyone
is involved everyday in moving forward toward clearly defined
goals makes the difference between success and failure.
•There are 10 leadership attributes that, above all others, should
be practiced within companies to insure successful innovation.
•Building a culture Is a top-down, everyday leadership
responsibility.
•EVERY action must reflect the culture that you are building and
there should be NO inconsistences in behaviors.
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
10 Attributes of a Successful Innovative Company-1
Attribute Definition Example
Honesty Degree to which employee has confidence in integrity,
ability, and character of
others within the
organization
“I trust people I work with
and find it easy to be open
and honest with people
from all over the company”
Alignment Degree to which the interests and actions of each
employee support the
clearly stated and
communicated key goals of
the organization
“We have clear aims and
objectives which everyone
understands; we build
consensus around key
objectives; we recognize
and reward loyalty”
Risk Degree to which organization and
individuals take risks
“I am encouraged to
experiment; we take
calculated risks; we
encourage and reward
error”
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
10 Attributes of a Successful Innovative Company-2
Attribute Definition Example
Teams The degree to which team performance is
emphasized over
individual performance
“We promote teamwork,
it’s the center of
everything we do”
Empowerment The degree to which each employee feels empowered
by managers and the org.
“As a manager I’m
expected to delegate; we
have a no-blame culture;
we allow our staff to make
decisions
Freedom The degree to which self- initiated and unofficial
activities are tolerated and
approved throughout the
organization
“I’m allowed to do my
own thing; we encourage
people to take initiative;
we recognize the
individual”
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
10 Attributes of a Successful Innovative Company-3
Attribute Definition Example
Support The degree to which new ideas are welcomed from
all sources and responded
to promptly and
appropriately
“We encourage fresh
ideas; we reward
innovative individuals and
teams”
Engagement The degree to which all levels of the organization
are engaged with the
customer and the
operations of the
organization
“Management understands
the operations of the
company; I can share my
problems with my
managers; I know my job
is important”
Stimuli The degree to which it’s understood that unrelated
knowledge can impact
product, service, and
operations improvements
“I am encouraged to search
externally for information
and obtain data from many
sources; we listen to
suppliers’ suggestions”
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
10 Attributes of a Successful Innovative Company-4
Attribute Definition Example
Communication The degree to which there is both planned and
random interaction
between functions and
divisions at all levels of
the organization
“I am kept in the picture
on how we’re performing;
we have excellent formal
channels of
communication; we use
best practice knowledge
transfer between our
departments; we actively
manage our intellectual
assets
•Does your leadership style exhibit these attributes?
•Work on demonstration each of these EVERY day
•A vibrant culture results from top-down leadership
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
Hiring
• Your company is only as good as the
people that you hire
• Use networks to access potential hires
• Beware hiring friends and family
members
• Hire to match your culture
• Values are inherent, skills can be learned
• If in doubt, don’t hire for expediency
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
Interviewing
• Be prepared and punctual
• Relax the candidate by telling YOUR story
• Clearly establish the cultural values of the company
• Invite them to tell their story
• Explore values, creativity and ambitions
• Use open-ended questions, challenge, change topics
• Invite their questions before summarizing
• Record impressions immediately
• Act promptly whether no or yes
• Check references if a hire is contemplated
• Seek second opinion if possible
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
5 Reasons to Fire an Employee
• The company is short of funds
• The company is changing direction and
no longer needs their specific skills
• Repeated poor performance
• Disruptive behavior
• For actual cause
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
Firing Procedures
• Try to avoid surprises. Have a warning system. It is
better to help someone perform better than to fire them
• When there is no alternative, act promptly
• Remind them of their contractual obligations
• If you have to fire someone, keep the discussions
unemotional, and try to retain trust
• If possible, allow them to preserve their self-esteem
• Offer to help if appropriate
• Ask them to leave the premises immediately
• “The day you enjoy firing someone, its time to leave
yourself”
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
Dealing with a Key Person Resignation
• Agree the procedures for hand-over
• Avoid taking it personally
• Keep the door open, you may want to re-hire them
later
• Celebrate and let everyone know that you regret the
decision but you wish them success
• Conduct an exit interview
• Remind them of their contractual obligations
• Analyze what went wrong – learn.
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
Conflicts of Interest
• Be continually aware that you may slip
into a “conflict of interest” situation
• Carefully analyze any situation where a
conflict may arise
• Even if there is no real conflict, others
may not understand – make a point of
explaining the issues and your position
• Take steps to resolve any perceived or
actual conflict quickly
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
Three Steps to Resolve Ethical Dilemmas
• The “Gut-feel” test. If you have a feeling that there
is a conflict or ethical issue, then there most likely is.
Don’t try to hide it – deal with it.
• Stake-holder analysis. There are no GRAY or
FUZZY LINES. Understand who is affected, how,
and what obligations all parties have to each other.
• Full Disclosure. Expose and discuss the issues and
concerns with ALL possible affected stakeholders. If
in doubt, tell more parties than less, and provide more
information, not less.
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
Key Legal Documents - Employment Agreement
• Every employee should execute this agreement
which must contain at least these five
obligations:
- Confidentiality during and after employment - Return all company materials when they leave
- Cannot work for another business
- Cannot compete while employed or for an agreed
period after leaving
- All inventions must be assigned to the company
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
Key Legal Documents - Consulting Agreement
• Work-for-hire requirement
• All work output belongs to the company
• Confidentiality is required
• Project is clearly defined
• Consultant must keep records of time spent
and out-of-pocket expenses
• Company is not responsible for insurances and
taxes other than those required by the law
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
Key Legal Documents – Separation Agreement
• Used when an employee leaves voluntarily or is fired
• Re-define both parties obligations with regard to
confidentiality
• Re-assert non-compete obligations with specific terms
and conditions
• Agree and define any public statements that either may
make
• General release from all other future legal obligations
by both parties
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
Key Legal Documents – Sales and Marketing Agreement
• An agreement between two companies, one of
which will market and sell the products or
services of the other
• Important to clearly define the responsibilities
of both parties
• Exclusive or not?
• Define products, pricing, payments, regions,
commissions, publicity, quality, support etc.
• State term, renewable options, and
terminatioin procedures
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
Key Legal Documents - Confidentiality Agreement
• Entered into between two or more parties to
protect exchange of information needed to
explore a possible business relationship
• May protect the information of one or more
parties
• Defines the information to be disclosed and
procedures for its treatment and return
• The term for confidentiality must be stated
together with legal ramifications if the
confidentiality is breached
• Also known as a “Non-Disclosure Agreement”
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Key Legal Documents – Stock Option Agreement
• Used to incentivize key employees
• Component of compensation that can help preserve cash
reserves
• Only available to employees of the company
• Two forms, ISO and NSO – differ in their tax implications
• Need to be approved by board and stock-holders
• Usual to set aside 10-15% of the outstanding shares of the
company held in a pool for future key employees – this
must be disclosed and approved by potential investors
• The tax implications can be complex and the entrepreneur
should get professional advice when setting up the plan.
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters
Copyright 2015 Jack M. Kaplan & Anthony C. Warren
Final Points
• A young company should try to minimize its legal
costs as they can rapidly escalate
• But it is important that the legal affairs of the
company are well managed
• Learn to use free legal documents whenever
possible, but if in doubt, seek legal counsel
• Develop a relationship with a law firm that has
experience with young companies – often they will
reduce their fees in the hope that you will be a
large client sometime in the future
• A good law firm can be invaluable in providing
sound advice and access to their networks.
Chapter 9
Financial Statements
Financial Analysis
Budget Projections
Cash Flow Forecasts
Building the Culture
Hiring and Firing
Conflicts of Interest
and Ethics
Legal Matters