MANAGEMENT INFOIRMATION SYSTEM CHAPTER 5 AND 6
Kenneth J. Sousa Effy Oz
MANAGEMENT
INFORMATION
SYSTEMS Seventh Edition
Chapter 6
Business Networks and
Telecommunications
© Cengage Learning 2015
Objectives
• Describe business and home applications of
digital telecommunications
• Identify the major media and devices used in
telecommunications
• Explain the concept of network protocols
• Compare and contrast various networking and
Internet services
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Objectives (cont'd.)
• List networking technologies and trends that are
likely to have an impact on businesses and
information management in the near future
• Discuss the pros and cons of telecommuting
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Telecommunications in Business
• Telecommunications: the transmittal of data and
information from one point to another
– Allows communications over large distances
• Telephone, e-mail, and the web rely on fast,
reliable telecommunications
• Networking technologies have brought about
several improvements to business processes
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Telecommunications in Business (cont'd.)
• Telecommunications-supported improvements
– Business communication, including e-mail, voice
mail, instant messaging, faxing, file transfer,
mobile telephony, and teleconferencing
– Greater efficiency: information delivery is
immediate and not constrained by geographical
distance
– Better distribution of data: central storage with
both local and remote access
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Telecommunications in Business (cont'd.)
• Improvements (cont'd.)
– Instant transactions, using web and wireless
technologies
– Flexible and mobile workforce: telecommuting
and wireless connectivity for remote workers
– Alternative channels: voice, radio, television now
available via the Web also
• Network security is a challenge
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Telecommunications in Daily Use
• Cellular phones
• Videoconferencing
• Wireless payments and warehousing
• Peer-to-peer (P2P) file sharing
• Web-empowered commerce
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Cellular Phones
• Name is derived from areas of service, called cells
• Each cell has a computerized transceiver
– Transmits and receives signals
• Can transmit and receive calls almost anywhere
• Cell phones provide other capabilities, including:
– Digital cameras
– GPS
• Major advantage is mobility
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Videoconferencing
• Videoconferencing: transmitted images and
speech
• Brings together conference rooms that are
thousands of miles apart
• Produces savings in multiple areas, including:
– Travel
– Lodging
– Car fleets
– Employees’ time
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Wireless Payments and Warehousing
• Radio frequency identification (RFID):
– Enables rapid transactions and payments
– Used at gas stations for payment at pump
– Used in vehicles for automatic road toll payment
– Used to track and locate items in warehouses
• Near-field communication (NFC): a standard
communication protocol to create a radio
connection between two devices
– Mobile payment
– Electronic wallet © Cengage Learning 2015 10
Peer-to-Peer File Sharing
• Peer-to-peer (P2P) file sharing: used to locate
and download files from any online computer
through Internet using applications such as:
– LimeWire
– BitTorrent
– Vuze
• Used extensively to download music and video
files, often in violation of copyright laws
• Concerns include security and malware
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Web-Empowered Commerce
• Increasingly fast communication allows
organizations and individuals to:
– Conduct business
– Research
– Market
– Educate and train
– Shop, purchase, and pay
• Entire industries have been created by the web,
such as online exchanges and auctions
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Bandwidth and Media
• Professionals should understand technology
concepts:
– To participate in decision making
– In order to select networking equipment and
services
• Bandwidth and networking media are important
considerations
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Bandwidth
• Bandwidth: speed at which data is
communicated
– Also called transmission rate or bit rate
• Bits per second (bps): unit of measure for
bandwidth
• Broadband: communications medium that can
carry multiple transmissions simultaneously
– Examples: cable television, DSL (digital
subscriber line), fiber-optic cables, and most
wireless connections
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Figure 6.1 Transmission speed measurement units © Cengage Learning 2015
Media
• Several types of communications media
• Tangible media includes:
– Twisted pair cable
– Coaxial cable
– Optical fiber
• Intangible media includes:
– Microwave radio technologies
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Figure 6.2 Networking media © Cengage Learning 2015
Media (cont'd.)
• Twisted pair cable: pairs of insulated copper
wires twisted together
– Flexible, reliable, and low cost
– Connects devices with RJ-45 plug-in connector
• Coaxial cable: for cable television transmission
– Used for Internet connections via cable
• Optical fiber: uses light to represent bits
– Not susceptible to EMI (electromagnetic
interference)
– Can carry signals for long distances © Cengage Learning 2015 18
Media (cont'd.)
• Radio frequency (RF) technologies: use radio
waves to carry bits
– Popular examples: Wi-Fi and Bluetooth
• Microwaves: high-frequency radio waves that
can carry signals over long distances with high
accuracy
– For outside transmission, weather conditions may
degrade the quality
• Microwave signals can be transmitted by
satellite links
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Media (cont'd.)
• Electrical power lines: electrical power grid can
be used for telecommunication
– Broadband over Power Lines (BPL) or Power
Line Communication (PLC)
• Network media acquisition considerations
– Availability
– Current and potential bandwidth
– Vulnerability to EMI or radio frequency
interference (RFI)
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Networks
• Network: combination of devices (or nodes)
connected through a communication media
• Any compatible device that can transmit and
receive on a network can be part of a network
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Types of Networks
• Computer networks are classified by reach and
complexity
• Basic types of networks: LANs, MANs, and
WANs
• Local area networks (LAN): established by a
single organization and shared among
employees
– Server-based LAN: central server controls
communications
– Peer-to-peer LAN: no central device
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Types of Networks (cont'd.)
• Wireless LANs (WLANs) offer advantages
– Easier installation
– More scalable
– More flexible: equipment is easily moved
• Scalability: ease of expanding a system
• WLAN drawback: wireless networks are less
secure than wired LANs
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Types of Networks (cont'd.)
• Metropolitan area network (MAN):
– Links multiple LANs within a large city
– Uses fiber optic or wireless broadband
connections between LANs
• Wide area network (WAN): far-reaching system
of networks composed of LANs or MANs
– May be public or private
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Types of Networks (cont'd.)
• Value-added networks (VANs):
– Are networks with enhanced services offered by
outside vendors
– Provide reliability, management, and
maintenance of networks for an organization
• Internet service providers (ISPs)
– Preferred method of conducting e-commerce
– Less costly than VANs
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PANs
• Personal area network (PAN): wireless network
designed for handheld and portable devices
– Used by one or two people
– Transmission speed is slower
– Maximum distance is about ten meters
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Networking Hardware
• Networks use a variety of devices to connect
computers and peripheral devices
• Network interface card (NIC) connects a
device to a hub, switch, bridge, or router, which
connects to a LAN or WAN
• Switch: a common device often used as a
central location to connect computers or devices
to a local network
• Bridge: connects two networks
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Networking Hardware (cont'd.)
• Router routes data packets to the next node on
the path to the final destination
• Repeater amplifies or regenerates signals
• Modem translates communication signals from
analog to digital and vice versa
• Dial-up connection: a slower type of
connection through modem, usually no faster
than 56 Kbps
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Virtual Private Networks
• Virtual private network (VPN): a public network
connection that creates the illusion of a private
network connection
– Does not require leasing of lines
– Utilizes the Internet to simulate a private network
that only authorized users can access
– Enables the use of intranets and extranets
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Protocols
• Protocol: set of rules governing communication
between computers
• Separate protocols are designed for:
– WANs
– LANs
– Wireless communications
• Most important set of protocols for
telecommunications and networks is called
TCP/IP
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TCP/IP
• TCP/IP (Transmission Control Protocol/
Internet Protocol): a set of related protocols
– TCP ensures packets arrive accurately and in
proper order
– IP ensures efficient delivery of packets from node
to node
• Internet backbone: highest speed channels
• Host: a computer connected directly to a
backbone
• IP address: unique ID for each network device
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TCP/IP (cont'd.)
• DNS (Domain Name System): associates a
character-based name with an IP address
• Static IP address: a permanent address
assigned to a device
• Dynamic IP address: temporary IP number
assigned to a device for the duration of the
connection
– Provides flexibility when the number of IP
addresses is limited
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Ethernet
• Ethernet: LAN protocol using coaxial or Cat 5 or
6 twisted pair cable
• Gigabit Ethernet: faster Ethernet connection of
one Gbps or greater
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Wireless Protocols
• IEEE 802.11: a family of wireless protocols
known as Wi-Fi (Wireless Fidelity)
– Supports wireless communication within 100
meters of router
– 802.11 subtypes support various distances and
speeds up to 248 Mbps
• Access point (AP): connection between
wireless device and a wired network
– Hotspot allows Internet access within range of
equipment
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Figure 6.3 An example of a home using a wireless network © Cengage Learning 2015
Wireless Protocols (cont'd.)
• Encryption: function of protocols that scrambles
and encodes messages
– Encryption keys are shared only between sender
and receiver
• Bluetooth allows devices to communicate within
10 meters
– Transmits voice and data
– Considered a PAN technology
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Wireless Protocols (cont'd.)
• Worldwide Interoperability for Microwave
Access (WiMAX) increases the range and
speed of wireless communication
– Works with metropolitan area networks (MANs)
– Would enable Internet connection while in a
moving vehicle
• Long-Term Evolution (LTE): a standard method
of wireless communications, specifically for high-
speed data transmission for mobile phones
– Also known as 4G LTE
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Figure 6.4 How a WiMAX network works © Cengage Learning 2015
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Figure 6.5 Wireless networking protocols © Cengage Learning 2015
Generations in Mobile Communications
• Networking professionals refer to generations of
mobile communication technologies
– First generation (1G): analog
– Second generation (2G): provided digital voice
encoding
– Third generation (3G): increased speeds that
support video, videoconferencing, and full
Internet access
– Fourth Generation (4G): digital only, with packet
switching and tighter security
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Internet Networking Services
• Variety of options when subscribing to network
services
• Downstream: speed of receiving from network
• Upstream: speed of transmitting to network
• Services with lower rates for upstream than
downstream are suitable for most individuals
and businesses
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Figure 6.6 Typical features and costs of Internet services © Cengage Learning 2015
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Figure 6.6 (cont’d.) Typical features and costs of Internet services © Cengage Learning 2015
Cable
• Internet links provided by television cable firms
• Cable connected to Internet server
• At residence, cable is split into TV set and
computer via a bridge called a cable modem
• Cable shared by all subscribers connected to
the node
– Communication speeds may slow during peak
times and as more subscribers join the service
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Digital Subscriber Line (DSL)
• Digital subscriber line (DSL): data remains
digital through entire transmission
• Uses telephone lines connected to DSL bridge
(DSL modem)
• Transmission bit rates
– Closely related to distance from telephone
company’s central office
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T1 and T3 Lines
• T1 and T3 lines: point-to-point dedicated digital
circuits provided by telephone companies
– T1 line is made up of 24 channels of 64 Kbps
each
– T3 line is made up of 672 channels of 64 Kbps
each
• T1 and T3 service is expensive
• Used by universities and large companies for
backbone and Internet connections
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Satellite
• Satellite services use microwave radio
transmission
• Service provider installs dish antenna that is
tuned to a communications satellite
• Speeds up to 45 Mbps
• Used for private homes and for mobile uses
such as shipping and trucking
• Global positioning system (GPS): a free satellite
service that provides location information
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Fixed Wireless
• Fixed wireless: point-to-point transmission
between two stationary devices, typically
between buildings
• Wireless Internet service provider (WISP)
– Specializes in fixed wireless service
• Highly modular
• Suitable for both rural and urban areas
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Fiber to the Premises
• Connects a building to the Internet via optical
fibers
• Fiber to the Home (FTTH)
– Optical fiber reaches the subscriber’s living or
work space
• Subscribers connect computers or LAN routers
to an optical fiber socket
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Optical Carrier
• Optical carrier (OC) provides services through
optical fiber lines
– Expensive
– Very high connection speeds
• Provides speeds in multiples of 51.84 Mbps (the
base rate bandwidth)
• Typically used by:
– ISPs
– Providers of search engines
– Content-rich or high-traffic Web sites © Cengage Learning 2015 50
Broadband over Power Lines (BPL)
• Broadband over Power Lines (BPL) uses electric
power lines to carry digital signals
• Utility companies partner with
telecommunications companies to provide the
service
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The Impact of Networking Technologies
• Trends likely to have a significant impact on
businesses and management of information
– Broadband telephony
– Radio frequency identification
– Convergence of digital technologies
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Broadband Telephony
• Voice over Internet Protocol (VoIP): uses
Internet connection to conduct telephone
conversations
• Examples of companies offering IP telephony
– Vonage and Comcast
• Free services offered by Skype or iCall
• Cost effective for businesses and homes
• Experts predict convergence of cell phone and
VoIP phone
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Radio Frequency Identification
• RFID tags are tiny and need little power
• Objects are embedded with tags that contain a
transponder (a radio transceiver activated by a
signal transmitted to it)
• Tags are encoded with electronic product code
(EPC)
• Readers decode data stored in tag’s memory
and pass the data to a host computer
• Efficient for large companies, but expensive for
smaller companies
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Figure 6.7 Various examples of RFID applications in businesses © Cengage Learning 2015
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Figure 6.7 (cont’d.) Various examples of RFID applications in businesses © Cengage Learning 2015
Converging Technologies
• Convergence occurs in networking technology
• Cell phones can act as Web phones using VoIP
• New television sets will connect to Internet,
cable, and satellites concurrently
• Single device to connect to any type of network
• “Smart appliances” interact with their owners
• Opportunities for businesses to provide new
information services and better manage the
salesforce
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Converging Technologies (cont’d.)
• Portable music/video players communicate with
PCs via Wi-Fi to download files and transmit to
wireless earphones
• Cell phones read RFID tags on products
– Compare prices and make purchases
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Summary
• Telecommunications is communication over
distance
• Telecommunications technology has changed
the business environment
• Different media have different bandwidths
• Networks are classified according to reach and
complexity
• Public network can be turned into a virtual
private network (VPN)
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Summary (cont'd.)
• Network protocols are sets of rules to which all
devices on a network must adhere
– The Internet adheres to the TCP/IP protocol
• Wireless technologies make it easy and
affordable to create wireless LANs and hotspots
• Organizations and individuals have variety of
choices when subscribing to networking services
• As Internet links become faster, Internet
telephony, also known as Voice over Internet
Protocol (VoIP), is gaining in popularity
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Summary (cont'd.)
• Wireless technologies support the increasingly
popular RFID technologies
• Much like hardware, telecommunications
technologies are merging
• Increasing numbers of employees now
telecommute
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