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Psychology, 4th Edition Saundra K Ciccarelli, J. Noland White
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Links to Learning Objectives
5.1 What does the term learning really mean?
5.6 What are the schedules of reinforcement?
5.2 How was classical conditioning first studied, and what are the important elements and characteristics of classical conditioning?
5.3 What is a conditioned emotional response, and how do cognitive psychologists explain classical conditioning?
5.4 How does operant conditioning occur, and what were the contributions of Thorndike and Skinner?
5.5 What are the important concepts in operant conditioning?
5.7 What is punishment and how does it differ from reinforcement?
5.8 What are some of the problems with using punishment?
5.9 How do operant stimuli control behavior, and what are some other concepts that can enhance or limit operant conditioning?
5.10 What is behavior modification, and how can behavioral techniques be used to modify involuntary biological responses?
5.11 How do latent learning, learned helplessness, and insight relate to cognitive learning theory?
5.12 What is observational learning, and what are the four elements of modeling?
5.13 What is a real-world example of the use of conditioning?
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Definition of Learning
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Relatively permanent
change in behavior due to
experience or practice
e a r n i n g
5.1 What does the term learning really mean?
Lecture activities
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It Makes Your Mouth Water: Classical Conditioning
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Pavlov and Classical Conditioning 5.2 How was classical conditioning first studied, and what are the important elements and characteristics of classical conditioning?
• 1849-1936 • Russian physiologist • First to study basic
principles of classical conditioning – Reflexes, stimuli
& responses
Ivan Pavlov
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Elements of Classical Conditioning
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Click here to watch classic footage of Pavlov on mypsychlab.com.
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Extinction and Spontaneous Recovery
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Higher-Order Conditioning
Lecture activities
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Conditioned emotional response: Emotional response that has become classically conditioned to occur to learned stimuli • Little Albert
Conditioned Emotional Responses 5.3 What is a conditioned emotional response, and how do cognitive psychologists explain classical conditioning?
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Other Conditioned Responses
Conditioned taste aversion: Development of a nausea or aversive response to a particular taste
because that taste was followed by a nausea reaction, occurring after only one association
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Other Conditioned Responses
Biological preparedness: Tendency to learn certain associations with only one or few pairings due to the survival value of the learning
Why does classical conditioning work? “Pavlov believed that the conditioned stimulus, through its association close in time with the unconditioned stimulus, came to activate the same place in the animal’s brain that was originally activated by the unconditioned stimulus. He called this process stimulus substitution.”
–Learning Objective 5.3 (Ciccarelli & White)
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What’s in It for Me? Operant Conditioning
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What’s In It for Me? 5.4 How does operant conditioning occur, and what were the contributions of Thorndike and Skinner?
Operant conditioning: Voluntary behavior learned through consequences
Thorndike’s law of effect: Responses followed by pleasurable consequences are repeated
Lecture activities
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• 1904-1990 • Studied observable,
measurable behavior – Operant: voluntary
behavior – Learning depends on
consequences.
Skinner’s Contribution
B. F. Skinner
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Click here to watch a demonstration of an operant conditioning experiment on mypsychlab.com.
The Heart of Operant Conditioning “… learning an involuntary behavior really depends on what comes before the response…the “antecedant”…But in operant conditioning, learning depends on what happens after the response—the consequence. In a way, operant conditioning could be summed up as this: ‘If I do this, what’s in it for me?’ ”
– Learning Objective 5.4 (Ciccarelli & White)
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Any consequence
that makes a response
more likely to happen again
einforcement
5.5 What are the important concepts in operant conditioning?
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Reinforcement
Primary reinforcer: Reinforcer meeting a basic biological need or drive
Secondary reinforcer: Reinforcing via pairing with a primary reinforcer
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Positive: Addition of a pleasurable stimulus
Negative: Removal, escape, or avoidance of aversive stimulus
Reinforcement
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Schedules of Reinforcement: FR
FR: Same number of desired responses required
Variable Interval
Fixed Interval
Variable Ratio
Fixed Ratio
5.6 What are the schedules of reinforcement?
Rapid response rate with short pauses
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Schedules of Reinforcement: VR
VR: Number of responses required varies for each event
Variable Interval
Fixed Interval
Variable Ratio
Fixed Ratio
Rapid rate without pauses
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Schedules of Reinforcement: FI
FI: Always same time before reinforcement opportunity
Variable Interval
Fixed Interval
Variable Ratio
Fixed Ratio
Long pauses after reinforcement
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Schedules of Reinforcement: VI
VI: Reinforcement possibilities after varying amounts of time
Variable Interval
Fixed Interval
Variable Ratio
Fixed Ratio
Slower, steady rate without pauses
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Any consequence
that makes a response less likely to happen
again
u n i s h m e n t
5.7 What is punishment and how does it differ from reinforcement?
Lecture activities
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Four Ways to Modify Behavior
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Application: Addition of unpleasant stimulus
Removal: Removal of pleasurable stimulus
Different Types of Punishment
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Negative Reinforcement Versus Punishment by Removal
Negative reinforcement occurs when a
response is followed by the removal of an unpleasant stimulus.
Punishment by removal occurs when a pleasant
thing is removed. UNPLEASANT PLEASANT
Lecture activities
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Punishment Problems 5.8 What are some of the problems with using punishment?
Drawbacks to severe punishment: • Fear and anxiety • Lying • Avoidance • Modeling of aggression
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Punishment should be: • Immediate • Consistent • Paired with
reinforcement for correct behavior
Making Punishment More Effective
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Stimulus Control
Discriminative stimulus: Cue to specific response for reinforcement
• Flashing light on a police car • Door that says “Open”
5.9 How do operant stimuli control behavior, and what are some other concepts that can enhance or limit operant conditioning?
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Shaping: • Small steps • Effective reinforcement • Heavy early
reinforcement • Reinforce less and less • Incorporate harder steps
Other Concepts in Operant Conditioning
Lecture activities
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Other Concepts in Operant Conditioning
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Instinctive drift: Animal’s conditioned behavior reverts to genetic patterns • e.g., raccoon washing,
pig rooting
Biological Constraints
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The use of operant conditioning techniques to bring about the desired changes in behavior
ehavior modification
5.10 What is behavior modification, and how can behavioral techniques be used to modify involuntary biological responses?
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• Token economy: Type of behavior modification in which desired behavior is rewarded with tokens
• Applied behavior analysis: Modern term for a form of functional analysis and behavior modification that uses a variety of behavioral techniques to mold a desired behavior or response
Behavior Modification Techniques
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Behavior Modification Techniques
Neurofeedback: Modifying behavior via brainscanning and feedback about brain activity
Biofeedback: Controlling involuntary responses (e.g., blood pressure) via biological feedback
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Cognitive Learning Theory
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Cognitive Learning Theory
• Early days of learning: Focus on behavior
• 1950s and 1960s: Increased focus on mental events (cognition)
• Edward Tolman: Early cognitive scientist
5.11 How do latent learning, learned helplessness, and insight relate to cognitive learning theory?
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Source: Tolman & Honzik (1930).
Tolman’s Rats and Latent Learning
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Köhler found evidence of insight, the sudden perception of the relationships among elements of a problem, in chimpanzees.
Insight Learning
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Learned Helplessness
Learned helplessness: Tendency to fail to act to escape from a situation because of a history of repeated failures
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Observational Learning
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b s e r v a t i o n a l learning
Learning new behavior by watching a model behave
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Bandura’s Bobo Doll Experiment
Two conditions: • Aggressive and
non-aggressive model – Viewers of aggression
played more aggressively. – Model’s behavior was
imitated even in absence of reward.
5.12 What is observational learning, and what are the four elements of modeling?
Lecture activities
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Click here to watch a video about Bandura's Bobo doll experiment on mypsychlab.com.
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Learning vs. Performance
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1
2
3
4
Attention
Memory
Imitation
Desire
The Four Elements of Observational Learning
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Applying Psychology to Everyday Life: Can You Really Toilet Train Your Cat?
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Applying Psychology to Everyday Life 5.13 What is a real-world example of the use of conditioning?
Can you really toilet train your cat?
Writer Karawynn Long used shaping, reinforcement, and classical conditioning
to train her cat to use the toilet in her bathroom instead of a litter box.
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Lecture Activities
How might a strict behaviorist help you to abandon one of your
unhealthy habits?
Classical Conditioning In The Classroom Let’s see if we can set up and test a scenario for classically conditioning a simple reflex, right here in the classroom. Pair up! US: UR: NS: NS + US --> UR CS: CR: CS --> CR
? ! Tony is 6 years old, with a father who is usually busy with work, and who leaves most parental decisions to Tony’s mother. Recently, Tony has begun to disobey his mother’s instructions, which causes Tony’s father to spank him and lecture him about obedience. Afterwards, Tony disobeys his mother even more than before. What conclusion(s) can we reach? A. The Law of Effect is not really a law, because it does not explain Tony’s behavior
– Tony is doing the behavior more even though the behavior is being punished.
B. The Law of Effect does explain Tony’s behavior – Tony is being rewarded for his behavior, so it happens more often.
C. Tony likely has a psychological disorder that leads to this behavior.
D. Tony’s parents are relying on classical conditioning instead of operant conditioning.
Do we repeat the past? What was your experience with punishment and reward growing up? Were you rewarded for good grades? How about spankings for misbehavior? How did your parents encourage and discourage your behaviors? Will you punish and reward like your parents?
Negative Reinforcement vs. Punishment In small groups, decide which of the following illustrates negative reinforcement or punishment by removal. Discuss your rationale. 1. Playing less aggressively in a soccer game to avoid a red card 2. Being thrown out of a soccer game for playing too
aggressively 3. Mailing your income tax in on time to avoid a late penalty 4. Losing some of your money to pay a late penalty for filing your
taxes after April 15th 5. Obeying your parent, before she reaches the “count of three”
to avoid punishment
What shape would you like? Using strict behavioral principles, let’s see if we can shape someone into performing a very simple behavior here in class. We’ll need a victim…
How strongly do you agree or disagree with the following statements? Why?
1. My behavior is affected by what I see on television and at the movies.
2. My emotions are affected by what I see on television and at the movies.
3. My thoughts are affected by what I see on television and at the movies.
- Slide Number 1
- Links to Learning Objectives
- Definition of Learning
- Slide Number 4
- It Makes Your Mouth Water: Classical Conditioning
- Pavlov and Classical Conditioning
- Elements of Classical Conditioning
- Slide Number 8
- Extinction and Spontaneous Recovery
- Higher-Order Conditioning
- Conditioned Emotional Responses
- Other Conditioned Responses
- Other Conditioned Responses
- Why does classical conditioning work?
- What’s in It for Me? Operant Conditioning
- What’s In It for Me?
- Skinner’s Contribution
- Slide Number 18
- The Heart of Operant Conditioning
- Slide Number 20
- Reinforcement
- Reinforcement
- Schedules of Reinforcement: FR
- Schedules of Reinforcement: VR
- Schedules of Reinforcement: FI
- Schedules of Reinforcement: VI
- Slide Number 27
- Four Ways to Modify Behavior
- Different Types of Punishment
- Negative Reinforcement �Versus Punishment by Removal
- Punishment Problems
- Making Punishment More Effective
- Stimulus Control
- Other Concepts in Operant Conditioning
- Other Concepts in Operant Conditioning
- Biological Constraints
- Slide Number 37
- Behavior Modification Techniques
- Behavior Modification Techniques
- Cognitive Learning Theory
- Cognitive Learning Theory�
- Tolman’s Rats and Latent Learning
- Insight Learning
- Learned Helplessness
- Observational Learning
- Slide Number 46
- Bandura’s Bobo Doll Experiment
- Slide Number 48
- Slide Number 49
- The Four Elements of Observational Learning
- Applying Psychology to Everyday Life: �Can You Really Toilet Train Your Cat?
- Applying Psychology to Everyday Life
- Lecture Activities
- Slide Number 54
- Classical Conditioning In The Classroom�
- Slide Number 56
- Do we repeat the past?�
- Negative Reinforcement vs. Punishment
- What shape would you like?�
- Slide Number 60