Write 3 paragraphs responding the attached questions. One paragraph for each attachment.

CHAPTER 3 - CASE STUDY ESSAY

Trying to Change the Corporate Culture of a Multinational Enterprise: General Semiconductor

1. In your opinion, what actions taken by Ronald Ostertag stood the most chance of changing General Semiconductor’s culture?

Questions:

2. Do you think requiring everyone in a multinational firm to carry around a card with

the firm’s core values on it can change a company’s culture? Why or why not?

3. In your opinion, is Ostertag managing the cross-cultural operations effectively in the process of trying to change the firm’s culture? Please explain.

4. Did Ostertag appear to have a global mindset, in your opinion? Why or why not?