426 W1: Case Discussion

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Ch01PPT10e.pptx

CHAPTER 1

Supply Chain Management:

An Overview

Supply Chain Management: A Logistics Perspective (10e)

Coyle, Langley, Novack, and Gibson

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May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

Discussion Outline

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Five major external forces

Development of supply chain management concept

Integrated supply chain characteristics

Supply chain flows

Major supply chain issues

2

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Leading Retailers (Sales Year)

2000 2010 2014
1. Wal-Mart 1. Wal-Mart 1. Wal-Mart
2. Kroger 2. Kroger 2. Kroger
3. The Home Depot 3. Target 3. Costco
4. Sears, Roebuck & Company 4. Walgreen 4. The Home Depot
5. Kmart 5. The Home Depot 5. Walgreen
6. Albertson’s 6. Costco 6. Target
7. Target 7. CVS Caremark 7. CVS Caremark
8. JC Penny 8. Lowe’s 8. Lowe’s
9. Costco 9. Best Buy 9. Amazon.com
10. Safeway 10. Sears Holdings 10. Safeway

Source: Table 1.1

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Five Major External Forces

1

2

3

4

5

Government

Policy &

regulation

Organizational

consolidation

Globalization

Technology

Empowered

consumer

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Five Major External Forces - Globalization

Inventory management challenges

Faster duplicability of products & services

Faster reduction in demand

Requirement of new pricing policies

Higher risk of obsolescence

Longer and more complex supply chain challenges

Growth and increased scope of outsourcing

Images courtesy of Daily Lending News

Globalization creates more economic and political risk, shorter product life cycle, and the blurring of traditional organizational boundaries.

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Five Major External Forces - Technology

The Internet. “Connected” 24/7

Images courtesy of National Conference of State Legislatures

Social networks. Impact on customer demand and the speed of information transfers

The world’s “knowledge pool” connection. Opportunities for collaboration in supply chains

Technology is a facilitator of internal process and supply chain transformation. It is also a major force in changing the dynamics of the marketplace.

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Five Major External Forces – Organization Consolidation and Power Shifts

During the 1980s and especially the 1990s, economic power and the driving force in supply chains shift from product manufacturers to the retail end of the supply chain.

More collaboration among organizations in supply chains

Win-win, improved services such as:

Scheduled deliveries

“Rainbow” pallets

Advance shipments notices (ASNs) shrink-wrapped pallets

Sharing of point-of-sale data to mitigate “bullwhip effect”

Images courtesy of Community Services and Health Industry Skills Council (Australia)

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Five Major External Forces – Empowered Consumers

Consumers are empowered by exponentially expanded access to product sources and related information and increased buying power due to high income levels.

Increased pressures on supply chain due to increased demands at the retail level in terms of:

Competitive prices

High quality in products and services

Tailored or customized products

Convenience and responsiveness – 24/7 availability with a minimum of wait time

Flexibility – Omnichannel distribution strategies

Images courtesy of Forrester Research

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Five Major External Forces – Government Policy and Regulation

More competitive environment is a result of the deregulation of several important sectors in the United States occurred in the 1980s and 1990s.

The transportation industry. Expanded services beyond transportation, with service providers’ role evolving to outsourcing partners

Images courtesy of Liberty Unyielding

The financial sector. More flexible and responsive to customer needs, making businesses more cognizant of supply chain management impact on efficiency and cash flow

The communications industry. A component of the information revolution, leading to dramatic improvements and opportunities in logistics and supply chains

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Evolution of Supply Chain Management Concept

Demand forecasting

Purchasing

Requirements planning

Production planning

Manufacturing inventory

Warehousing

Material handling

Packaging

Finished goods inventory

Distribution planning

Order processing

Transportation

Customer services

Strategic planning

Information services

Marketing/Sales

Finance

Activity fragmentation to 1960s

Activity integration 1980s

1990s +

Purchasing/

Materials Management

Physical Distribution

Integrated Logistics

Supply Chain Management

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Integrated Supply Chain – Basics

SCM is the art and science of integrating the flows of products, information and financials through the entire supply pipeline from the supplier’s supplier to the customer’s customer.

Suppliers

Contracted Manufacturers

Manufacturers

Wholesalers/ Distributors

Retailers/ Customers

Product/Services Flow

Information Flow

Finance /Cash Flow

Demand Flow

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Integrated Supply Chain – Network

Retail Store

Retailer Warehouse

Manufacturing Warehouse

Manufacturing Plant

Wholesaler Warehouse

Raw Material Supplier

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Supply Chain Flows

PRODUCT FLOW

Physical movement of goods and materials

INFORMATION FLOW

Enabling physical flow of products

Decision making

Supply chain collaborations

CASH FLOW

Management of working capital

DEMAND FLOW

Detect and understand demand signals

Synchronize demand vs. supply

Source: Figure 1.8

Major Supply Chain Issues

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Cost and

value

Information

Organizational relationships

Inventory deployment

Complexity

Technology

Performance measurement

Supply chain security

Transportation management

Talent management

3

5

7

8

10

11

4

6

9

Supply chain network

1

2

Major Supply Chain Issues (continued)

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Images courtesy of (left to right) Elemica, The Mudd Partnership, Qstrock Inventory

The challenges

Network system (facilities and supporting transportation services) must be capable and flexible to respond and change with market dynamics.

Supply Chain Network

The challenges

Increased requirements in simplifying and continually evaluating areas of complexity in the various aspects of supply chains

Complexity

The challenges

Increased requirements for coordination or integration to reduce inventory levels on horizontal (single-firm) and vertical (multiple-firms) levels in the supply chain.

Inventory Deployment

Major Supply Chain Issues (continued)

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Images courtesy of (left to right) TTGT Media, in-sourcing, The Billing Project.

The challenges

The sharing of information along the supply chain

The discipline to ensure the integrity of the vast amount of data collected and stored

Information

The challenges

The prevention of sub-optimization.

Cost and Value

The challenges

Internal collaboration (marketing, sales, operations, finance, etc.)

External collaboration (vendors, customers, transportation companies, 3PLs)

Organizational Relationships

Major Supply Chain Issues (continued)

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Images courtesy of (left to right) FCW, Pixabay, The FSL Group

The challenges

Connecting lower-level metrics in an organization directly to the high-level performance measures of the organization and the supply chain

Performance Measurement

The challenges

Evaluate, strategically plan, and successfully implement the technology to make the improvements desired

Technology

The challenges

Transport “perfect storm.” Transport market changes; driver shortages; fuel costs; infrastructure constraints; and regulatory changes

Transportation Management

Major Supply Chain Issues (continued)

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Images courtesy of (left to right) One Source Technology, MediaTec Publishing

The challenges

Risk of disruptions, vulnerability, and exposure to terroristic threats exacerbated by distance and complexity in global supply chain

Supply chain security

The challenges

Attract, develop, and maintain the appropriate pool of talent from entry level to executive level

Talent management

Summary

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The rate of change has been driven by a set of external forces including globalization, technology, organizational consolidation and shifts in power in supply chains, empowered consumers, and government policy and regulations.

Supply chains are extended enterprises which require managing four flows—products, information, financials (cash), and demand on a collaborative basis.

The global supply chains of the best companies must be adaptive, resilient, and responsive to meet the challenges of the global economy and develop mitigating strategies for disruptive forces.