News Release

Prior to beginning work on this assignment, read Chapters 5 and 6 in your textbook and read Chapter 8 in the ebook Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations. Finally, review the CGD318 Week 3 Sample News Release Download CGD318 Week 3 Sample News Release and the Associated Press Style Guide for formatting.

Inverted pyramid image: news release format is that of an upside-down pyramid where the most important facts come first and less important facts appear in descending order.

 

Choose an existing product or a made-up product and write a one- to two-page news release (not including title and reference pages) announcing the introduction of the new product using the inverted pyramid format.

In your news release,

· Organize the facts you compiled from researching your product.

· Create an outline and prioritize the most important or compelling information first.

· Write an impactful introduction of the product.

· Compose a news release lead that answers the reader’s questions: who, what, where, when, why, and how?

· Use AP Style writing format.

· Refer to the Associated Press Style Guide for formatting.

· Include the following in your news release: identification (fictitious name and telephone number(s) of the release writer), release date, length, headlines, use proper punctuation and spelling, email protocol, and multimedia releases.

· Identify the platform(s) for your news release (social media, newspaper, YouTube, etc.).

· Create a reference page of the resources you used for content to organize and compose the news release.

Remember to plan ahead and allow enough time for revisions. Consider sending your news release draft through Grammarly  (Links to an external site.) and send it to Paper Review  (Links to an external site.) before submitting a final version.

Here are some UAGC Writing Center resources to support this assignment,

· Considering Audience  (Links to an external site.)

· Writing Clearly and Concisely  (Links to an external site.)

· CGD318 Week 3 Sample News Release Download CGD318 Week 3 Sample News Release

 

Competencies Learned Business/Technical Writing, Market Research, Social Media, Communication, Crisis Management, Public Relations Strategy

 

The News Release paper

· Must be one to two double-spaced pages in length (not including title and references pages) and formatted according to the Associated Press Style Guide.

· Must include a separate title page with the following:

· Title of news release in bold font

· Space should appear between the title and the rest of the information on the title page.

· Student’s name

· Name of institution (The University of Arizona Global Campus)

· Course name and number

· Instructor’s name

· Due date