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CFB_ENTP510_SeriesA_27Mar21.pptxIndia’s Hottest Adult Concept Store!
Fulfilling Fantasies…
https://www.facebook.com/Cleonova.in/
CleoNova Ventures Pvt Ltd.
New Delhi
+91-80543-55558, 72909-39174
CLEONOVA FANTASY BOX
Cleonova Ventures Pvt. Ltd. 2021
2
Highest population growth
Isn't that good enough reason to believe that India loves to have sex. We are just trying to help you do it in STYLE!
Why Cleonova came into existence?
Youngest population
what do young people do? Yes, they have sex among other things
Growing middle class
What do middle class people do differently? They spend more on lifestyle as income levels go up. What is lifestyle without a fun sex life?
WHY WE THINK SO:
THOSE WERE THE COMMERCIALS, NOW THE FUN REASON:
You too have a right to have an awesome sex life (read: Leave us out of all this “Sex is a taboo” thingy)
Art of seduction can increase the beauty of love manifold
India is a culturally rich nation and our culture among many things did teach us something about sex (read : Kamasutra)
Your partner is as amazing( actually much better when you discover) as your neighbor, just give it a try in a different way
We do not propose to take it to the streets to support sex but we sure should respect and enjoy sexuality in the hides of our bedrooms
We don’t think that we alone will move mountains but imagine if we all thought and felt the same way and started respecting/enjoying our relationships at home and started being happy instead of being hypocrite.
IMAGINE!
We do believe that increasing sex crime (not just the infamous rape cases but all reported and unreported instances of demand for sexual favors at work-place, child abuse, cheating on one’s partner)in the country has something to do with dissatisfaction at home and hence the accumulated frustration (we are not saying this is the only reason)
We are an E-commerce business offering premium sexual wellness products in India
Add fun to monogamous relationship!
Company Mission
What we do?
Passionate & capable Team
3
Anshul Garg - Co-Founder, Product and Growth
Corporate strategy manager at Samsung India(7+years)
MBA (IMT-Ghaziabad)
Kriti Bansal - Co-Founder, Finance
Investment Banker in SF, California (7+ years)
MSc Finance(GGU, SF)
Manu Chauhan - Product Advisor
Indian Psychology Lecturer at University of Delhi
Doctoral Research Scholar at Delhi University
Gyanendra Singh, Marketing
Product and Marketing head at Wings Biotech (10+years)
MBA (IIM-B) and Engineering (IIT-R)
Param Krish - Technology Advisor
Technology enthusiast, exited successfully from his tech start-up
22 years of cross-functional Senior leadership experience in IT
Other Team highlights
Total team of 12 including
4 Digital marketing & PR experts,
2 handling logistics & vendors
3 field sales agents
Fractional, Product driven & unorganized industry
Customer Problem
Industry in nascent stage
Unavailability of product
Incomplete experience leads
to dissatisfaction
No Bundling
Sex is still a taboo in Indian society
Fear of Judgment
Customer does not know
how to use the product
Lack of Product knowledge
Lack of time & innovation
Unfulfilling sex life
Right Timing
Cleonova Ventures Pvt. Ltd. 2021
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It is said that TIMING is one of the biggest difference between successful and failed start-ups.
Indian Sexual Wellness Industry in High Growth Trajectory
-Experiencing rapid growth since 2014 and expected to grow at CAGR of 35%
-Initial market awareness created by competitors since 2013, ripe opportunity to build on that
Favorable Indian Demographics
-Youngest population in the world with approx. 800 million people below 35 years of age
- Urbanization, rising middle class, increasing lifestyle spending, busy lifestyle
Rise of Internet
-India crossed USA to have 2nd largest internet user base in the world with 560 million users
Currently more than 330 million online shoppers, expect to grow exponentially by 2025
-E-commerce & mobile tech firms like flipkart and Ola are household names like Tata and Birla in the past
Initial acceptance received by Subscription Commerce
-SubCom businesses like birch box, bark box, one dollar club etc. have registered exponential
growth since 2010 across western world
-Success of Fabbag.com, MyEnvyBox, MSMbox have validated the acceptance of subscription
commerce by Indian customer
Simple Solution
Cleonova Ventures Pvt. Ltd. 2021
CleoNova Fantasy box – Sexual Wellness Subscription
Handpicked products
-Well Researched product bundle
-Role cards included in box with
instructions to use
Online Shopping &
Discreet Shipping
Ease of shopping
No Fear of judgment
Top International brands
at deep discounts
Safe, exclusive and best products
in the industry at 20%-50%
discount on MRP
SUBSCRIBE
Automate your purchase for sexual wellness
Surprise
Each month’s box will have a
unique surprise fantasy ranging
from romantic to role play
Market Opportunity
$200 Billion
SWI worldwide
(2025)
7
$40 Billion
SWI India
(2025)
Fabbag.com
SubCom market
validated in India
Imbesharam.com
Branded SWI product market
validated in India
Subscription Commerce (SubCom)
Rapid growth since 2015 worldwide
Bringing Customer Experience to product driven Sexual wellness Industry(SWI)
Business Roadmap
8
E-commerce
(Completed)
Import of goods
Web sales
Subscription Commerce (Planned for current Year)
Ideation and
curation of boxes
Available for
sales
Wholesale and Distribution
Wholesale of products
to pharmacies
Channel sale of
CleoNova erotic apparel
Make In India
Designing adult
card/board games
Manufacturing through
third party
TEAM
MARKETING
LOGISTICS
1
2
3
4
Initial Target Customer Segment
9
Top cities used : Mumbai Metropolitan, Delhi NCR, Chennai, Bangalore, Hyderabad, Pune,
Kolkata, Ahmedabad- Surat, Coimbatore, Ludhiana
Approx. 50 million
addressable population (Apop)
Primarily couples - Married or about to get married
Tier - 1 Cities
20-40 years old
Income > 5 lacs pa
Current Business Status
Supply from Top International brands
Supply agreements with vendors across USA, UK, China, HK and India
Cleonova Ventures Pvt. Ltd. 2021
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Social Media Marketing
- 1M+ outright on social media – FB, Insta, YouTube, Twitter, Pinterest and Quora
- More than 30 original articles on website blog per month
Service vendor agreements
- Vendors in place for regulatory compliance for the import of products
CHA, Freight forwarder and courier partners in place
Business so far
400 online orders per monthly with Rs 2200 average ticket size
Fully operational website with more than 500+ live products
More than 20000 Unique monthly visitors on the website
More than 3000 unique paying customers in past 6 months
In-house intimate-apparel brand launched fulfilling wholesale orders in North India
Competition
Size
Brand value/ customer focus
*We have included players who are in sexual wellness category. Some are in categories that we do not intend to explore presently. Some other players: Cupid villa, Itzpleasure,Adultproductindia.com, deluxtoys.com, sextoysindia etc.
Annual Revenue($M)
Average Monthly orders
50
35
15
10
750
3-5k
3-5k
8-10k
Most players offer same brands and products
Price is the primary competing ground
Minimal marketing to stay low profile
Major categories : Condoms, Lubricants, herbal and performance enhancement products, erotic lingerie, adult toys, bondage accessories, adult games (card/board)
Few import products and others procure from them hence loose competitive edge
Due to large addressable population, each get good share without being price competitive
Profit margins range from 30-200%
Key Industry features
Cleonova Ventures Pvt. Ltd. 2021
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SEXY.
ROMANTIC.
EFFORTLESS.
DISCREET.
DELIVERED TO YOUR DOOR.
Promote healthy relationship
Help couples rebuilt love and intimacy in a relationship
Aim to reduce disloyalty in relationship and sex crime
In India, intimacy and sexual connect is lost within 2-5 years of marriage. After that it is more about kids, paying the bills and family issues. Love is there but in bits and pieces.
- a renowned clinical psychologist
Unique Customer Experience –
Product differentiation/Barriers to entry
Curated box
Premium products
Product knowledge
Role cards with instructions to live the fantasy
Surprise
Enable discovery of new brands and products
Limited SKUs, low inventory
Repeat sales and predictable revenue stream
Knowledge will drive consumption and hence early adaption
Higher basket value as against single product sale
More targeted marketing is possible
Cross selling of single products through E-commerce portal
Unique(premium) brand perception and recall
Legal and regulatory
Most competitors are E-commerce players offering similar products. Enjoy little brand value
Careful selection of categories which are mostly OTC products
Maintain distance from products that are still in legal grey area
Business perspective
Society
How are we different?
Financial Projections* and Ask
Looking for 24 months financing ($10M) to launch subscription business and break-even
Milestones
Pre-launch
Launch
Steady Growth
25%
30%
16%
New Launch
$10M Funding
$2.5M (IT)
$3M (Marketing and Business Development)
$1.6M (Contingency Reserve)*
5%
$0.5M (Admin and Operations)
24%
$2.4M
Contingency Reserve* - WC for Inventory and IT if we grow as per optimistic projections
Expected Revenue** - Conservative projection
$11.3M
$11.3M (Expected Revenue)**
$1.2M
$1.2M (EBITDA)
Revenue Forecast
(Working capital)
Timeline - 2 Year Plan
1-2
3-4
5-6
7-8
9-10
11-12
13-14
15-16
17-18
19-20
21-22
23-24
Past 24 months
E-commerce set-up
E-commerce and Subscription Commerce
Completed
Planned
Launch of CLASSIC subscription box
Send out first batch of boxes
Pre-launch preparation
Launch of Economy and Luxury Subscription Boxes
Planned Financial Break-even
Time in Months
Launch of Special one-time boxes
Appendix
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Planned Team
Cleonova Ventures Pvt. Ltd. 2021
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Finance
& legal
HR &
admin
Logistics
Product
IT
Marketing
Business
Development
3
6
4
3
7
2
4
Vision Industry Leader in India
Value Drivers
Time & Scale
Business Goals
Profitability & Sustainability
Create
Premium Positioning
Serve
Customer Experience
Diversify
Wholesale
Grow
Industry Leader
Exclusive offering
Great deals
Own branding
Manufacturing
Innovation
Thank You
Cleonova Ventures Pvt. Ltd. 2021
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