Business & Finance - Marketing Week 10 Assignment - Marketing Plan Part C

[Company Name Here] Marketing Plan Part C

First and Last Name

Strayer University

MKT500: Marketing Management

Professor:

Date:

[Company Name Here] – Marketing Plan Part C

Marketing Plan C Summary

In one or two paragraphs, provide an introduction for Part C of the marketing plan. You have learned a significant amount of information so far in this course. Include a short reflection on your experience and what you have learned while developing the marketing plan.

Traditional Promotion

In two to three paragraphs, explain the strategy for traditional promotion for the product or service and target market.  Include your recommended content/message strategy, platform [advertising, public relations, and sales promotion], and timing.

Social Media Promotion

Write a social media post for your hypothetical product or service, including your platform(s), and timing. You are not reinventing your content strategy. You are simply tailoring it to the tone and style of social media with your content (words) and visuals if you are able. Include your complete post in this section of the template.

This is a good section to use sources to speak to the validity and choice of your social media platforms. Use an academic resource that shares research on demographics and metrics of the use of your chosen platform(s). For example, TikTok has xxx number of followers who are between the age xx, have xx with income level of xx–xx, and like to share xxxx. Then cite/reference the source. You may want to research social media platform data by navigating to the social media profile and look for “analytics” or “insights.”

Influencer Video

Write a script for a 30-45 second video to promote your product or service as a social media influencer. Then record this video as a social media influencer to promote your product or service. The video should continue to reflect your content strategy.