Your Personal Brand Statement

BUS210 Week 3 Assignment Brand Statement Choices

Below are two sets of brand statements: organizational and personal. For this week’s assignment you are to choose one (1) statement from each set.

1. Organizational Brand Statements (Choose one and add to your assignment template)

· Sweetgreen: To inspire healthier communities by connecting people to real food.

· American Express: Become essential to our customers by providing differentiated products and services to help them achieve their aspirations.

· Warby Parker: To offer designer eyewear at a revolutionary price while leading the way for socially conscious businesses.

· InvisionApp: Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity.

· Honest Tea: To create and promote great-tasting, healthy, organic beverages.

· Nordstrom: To give customers the most compelling shopping experience possible.

· Cradles to Crayons: Provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive – at home, at school, and at play.

· Universal Health Services, Inc.: To provide superior quality healthcare services that: PATIENTS recommend to family and friends, PHYSICIANS prefer for their patients, PURCHASERS select for their clients, EMPLOYEES are proud of, and INVESTORS seek for long-term returns.

· JetBlue: To inspire humanity – both in the air and on the ground.

· Prezi: To reinvent how people share knowledge, tell stories, and inspire their audiences to act.

· Tesla: To accelerate the world's transition to sustainable energy.

· Invisible Children: To end violence and exploitation facing our world's most isolated and vulnerable communities.

Source: https://blog.hubspot.com/marketing/inspiring-company-mission-statements

2. Personal Brand Statements (Choose one and add it to your assignment template)

· Darrell Franklin (Head of Industry at Google): “Innovation is in my blood…I seek to find ways to adapt when needed and disrupt when possible. For the past 15+ years, I have been at the forefront of digital evolution and transformation as an intrepid business strategist, thought leader, and functional operator, and called on to develop solutions and technologies that have enabled stronger customer engagement, retention, and loyalty.”

· Madalyn Sklar (Twitter Marketing Expert): “I am very passionate about one thing: teaching people (entrepreneurs, marketers, etc.) how to achieve rockstar results with their social media, especially Twitter. And I inspire them to take action and “Just Do It.” I achieve this by developing strategies that work. My motto is “Work Smarter Not Harder.” I live by this and teach it to others every day.”

· Chris Do (Ceo and Founder at The Futur): “I’ve run an Emmy award winning motion design/brand consultancy for over 23 years. Now, I teach the world how to value themselves and communicate their value to others through open platforms like YouTube, Facebook and Twitter.”

· Irene Koehler (Social Media and Personal Brand Strategist): “I transform accomplished women from unknown to unforgettable with a strategic, trustworthy personal brand.”

· Troy Sandidge (Growth Strategist): “I’m a Growth Marketing Strategist, aka The Strategy Hacker™, who empowers brands to achieve next-level success, maximize revenue, elevate brand authority, establish powerful communities, and skyrocket business growth through cutting-edge marketing strategies and results-driven social media solutions.”

· Austin Belczak (Social Influencer): “I teach people how to use unconventional strategies to land jobs they love in today’s market (without connections, without traditional “experience,” and without applying online).”

· Debbie Levitt (Author): “I’m The Mary Poppins of CX/UX. I fly in, find the true problems, improve everything I can, make the magic happen, sing a few songs, and fly away to the next project… or I can stick around! I’m dedicated to transforming companies, departments, teams, projects, products, services, and experiences by focusing on the full arc of the Customer Experience.”

· Elizabeth Morgan (People Operations at Google): “About Me: I was awarded the title “Top Graduating HR Student” at my college for my leadership and passion for the field. After I spent hundreds of hours networking on my LinkedIn, I was sourced by a Google recruiter and now sit on their staffing team. When I’m not advocating for exceptional candidate experience or teaching my coworkers the ins and outs of LinkedIn, I’m on LinkedIn sharing professional insight, in my home office making lightweight clay earrings, or watering my plants. :)”

· Diego Granados (Product Manager at Microsoft AI&ML): As a product manager I have to wear different hats every day and I excel at working cross-functionally. My experience and feedback has taught me that I bring value to the teams I work with because: I speak geek, marketer, designer, salesperson, client, data whisperer and at some point I tried to learn Shriiwook (I’ve always wanted to understand Chewbacca like Han did). Understanding means fewer mistakes, and mistakes can be very costly.”

· Andrea Perez (VP/GMat Brand Jordan/Nike): “I’m a modern, fearless, digitally-driven and globally savvy brand / business leader with over 15 years of experience representing two of the most exciting, influential consumer brands in the world. I live for opportunities to deliver game-changing, digital and physical global marketing programs that deepen consumer connections, accelerate revenue and drive brand growth. “

Source: https://everyonesocial.com/blog/personal-brand-statement-examples/