Product Lifestyle
Product Lifecycle Worksheet
For each part of the marketing mix, list several marketing tactics that would be used for each stage of the product lifecycle. (Several have been started as examples.)
Marketing Mix |
Introduction |
Growth |
Maturity |
Decline |
Product |
1. 2.
|
Example: New product features: colors, styles, accessories are added. 1. 2. |
1. 2.
|
1. 2. |
Place (Distribution) |
Example: Distribution may be limited to flagship stores as a test. 1. 2. |
1. 2.
|
1. 2.
|
Example: Distribution is mostly through the outlet stores. 1. 2. |
Price |
1. 2.
|
Example: Prices start to lower due to competition. 1. 2. |
1. 2.
|
Example: Clearance pricing in effect. 1. 2. |
Promotion
|
Example: Goal of initial promotion is to tell consumers what the new product is and does. 1. 2. |
1. 2.
|
1. 2.
|
1. 2.
|
1