Product Lifestyle

profilesthapa55
cf_product_lifecycle_worksheet.doc

image1.png

Product Lifecycle Worksheet

For each part of the marketing mix, list several marketing tactics that would be used for each stage of the product lifecycle. (Several have been started as examples.)

Marketing Mix

Introduction

Growth

Maturity

Decline

Product

1.

2.

Example: New product features: colors, styles, accessories are added.

1.

2.

1.

2.

1.

2.

Place (Distribution)

Example: Distribution may be limited to flagship stores as a test.

1.

2.

1.

2.

1.

2.

Example: Distribution is mostly through the outlet stores.

1.

2.

Price

1.

2.

Example: Prices start to lower due to competition.

1.

2.

1.

2.

Example: Clearance pricing in effect.

1.

2.

Promotion

Example: Goal of initial promotion is to tell consumers what the new product is and does.

1.

2.

1.

2.

1.

2.

1.

2.

1