Power point
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cf_Marketing_Plan_Presentation_Template1.pptxName of Organization or Client Marketing Plan by Your Name Date
Client Introduction
Client Name:
Client Description (size, location, etc):
Service Description:
(Include how the consumer can obtain or get access to your product or service.)
Client Mission and Goals
Mission:
Goal(s):
Service Value Proposition
Product differentiation: What is your client’s value proposition? What makes it unique? What distinguishes your client from others?
Customer Profile
Competition
Social Media Platform Choice
Discuss the social media platform that you are recommending and justify your choice.
Campaign Plan
Explain how your plan will be conducted:
Length of the campaign.
Content/collateral type.
Media buys/advertising.
Where it will run (i.e. Facebook Marketplace, Corporate Facebook Page, Instagram, etc.)
Measuring the Campaign
Measuring marketing performance (assessing effectiveness, marketing metrics):
Describe the overall evaluation process. How will you know that you were effective? Align with your marketing goals.
Examples of various outcome methods to consider:
What tools will be used to measure consumer interaction?
Number of consumers accessing service or product.
Improvement in community health status.
Revenue, income, profits, (positive or negative).
Survey results (positive or negative)
Sources
Minimum of 2 sources, not including your textbook, formatted in SWS format.
